Design for... investigation where a good question is better than a brilliant answer exploration where there is no obvious solution products where innovation trumps “pretty” Johnny Sha Johnny Sha 917-775 - 2616 917-775 - 2616 firstname.lastname@example.org@hotmail.com
Design for... Johnny Sha Johnny Sha 917-775 - 2616 917-775 - 2616 email@example.com@hotmail.com
Design for... LogosNoteworthy• Stationery store• Logo developmentVela• Real estate• Logo developmentKCRW• Public radio• Logo developmentWorld of Coca-Cola• Corporate museum• BrandingRohm and Haas World of• 100 year anniversary• BrandingAdministrator• E-mail icon• Logo developmentNAT (Natural History Museum ofLos Angeles County)• Natural history museum• RebrandingNokia Sanyo• Consumer electronics• Branding joint ventureOptions for Life• Green home care products• Co-branding
Design for... Logos in MotionCLIENT: BrandBrand2Squared SquaredI N D U S T RY :LicensingPROGRAM:BrandingQuestion:• How to have an animated logo be more than just a motion graphic exercise?Approach:• Made the animation function Brand Brand Brand in a larger program that includes Squared Squared Squared presentations and case studiesCLIENT:LTD. Enterprises IncI N D U S T RY :LicensingPROGRAM:Branding, apparel, collateral If you dgoot a n’tQuestion: an ’t you got you c If him , him• Which of Yogi Berra’s sayings t don’ gets incorporated into the logo design?Approach:• Created a ﬂexible system of interchangeable design elements that could be customized so all ™LTD Enterprises ™LTD Enterprises Yogi’s sayings could be utilized
Design for... 3-in-1 MuseumCLIENT:NAT (Natural History Museum ofLos Angeles County)I N D U S T RY :MuseumPROGRAM:Branding and stationery setQuestion:• How to combine 3 distinct museums (the main building at Exposition Park, The Page Museum at the La Brea Tar Pits, and The William S. Hart Park & Museum) at three locations with 20 different departments to form a single identity system?Approach: 900 Exposition Blvd Los Angeles California 9 0 0 07• Created a “smart” logo with a central image that could change according to museum and department Tom Jacobson Vice President Development T 213 . 76 3 . 3 3 0 6 F 213 . 74 6 . 2 2 01 E J A C O B S O N @ N HM.O R G T 213 . 76 3 . 3 4 6 6 F 213 . 74 6 . 2 24 9 N H M.O R G 900 Exposition Blvd Los Angeles California 9 0 0 07 900 Exposition Blvd Los Angeles California 9 0 0 07 900 Exposition Blvd Los Angeles California 9 0 0 07 900 Exposition Blvd Los Angeles California 9 0 0 07 900 Exposition Blvd Los Angeles California 9 0 0 07 900 Exposition Blvd Los Angeles California 9 0 0 07 To m J a c o b s o n To m J a c o b s o n To m J a c o b s o n To m J a c o b s o n To m J a c o b s o n To m J a c o b s o n Vice President Development Vice President Development Vice President Development Vice President Development Vice President Development Vice President Development E j a c o b s o n@ n h m.o r g E j a c o b s o n@ n hm.o r g E j a c o b s o n@ n h m.o r g E j a c o b s o n@ n h m.o r g E j a c o b s o n@ n h m.o r g E j a c o b s o n@ n h m.o r g w w w.n a t .o r g T 213 . 76 3 . 3 3 0 6 F 213 . 74 6 . 2 24 9 w w w.n a t .o r g T 213 . 76 3 . 3 3 0 6 F 213 . 74 6 . 2 24 9 w w w.n a t .o r g T 213 . 76 3 . 3 3 0 6 F 213 . 74 6 . 2 24 9 w w w.n a t .o r g T 213 . 76 3 . 3 3 0 6 F 213 . 74 6 . 2 24 9 w w w.n a t .o r g T 213 . 76 3 . 3 3 0 6 F 213 . 74 6 . 2 24 9 w w w.n a t .o r g T 213 . 76 3 . 3 3 0 6 F 213 . 74 6 . 2 24 9
Design for... Dark marketCLIENT:Player’sI N D U S T RY :TobaccoPROGRAM:Event and promotional, website,postersA RT D I R E C TO R :Pablo PinedaQuestion:• How to advertise when nearly all advertising is illegal?Approach:• Created program materials for a documentary that promotes the bartending culture & community in a town in Canada• Designed invite, giveaways, website, and event materials
Design for... Re b ran d i n g a 9 0-y ear-o ld c o m pan yCLIENT:Wilbur-EllisI N D U S T RY : Magnesium Oxide Magnesium Oxide Shamrock Products “Intentionally Better”Agribusiness MagnesiumPROGRAM: OxideRebranding, intranet, packaging ! TO BE USED IN ANIMAL FEEDS ONLY ! GUARANTEED ANALYSIS Magnesium (Mg) Not Less Than 57.50% Net Weight 50 lb (22.68kg) Wilbur-Ellis, Feed Division, Animal Nutrition Clackamas, OR 97015 FOLD FOLDQuestion: Shamrock Products• How to structure a coherent “Intentionally Better” and robust branding system to support a $2.5 billion business with three divisions that Magnesium Shamrock Products “Intentionally Better” Salt Salt consistently making acquisitions? SaltApproach: Oxide ! TO BE USED IN ANIMAL FEEDS ONLY ! GUARANTEED ANALYSIS Salt (NaCl) Min Salt (NaCl) Max 99.00% 99.90% Net Weight 50 lb (22.68kg) Wilbur-Ellis, Feed Division, Animal Nutrition Clackamas, OR 97015 FOLD FOLD• Analyzed and overhauled the ! TO BE USED IN ANIMAL FEEDS ONLY ! branding system by revising the GUARANTEED ANALYSIS corporate logo, creating three Magnesium (Mg) Not Less Than 57.50% divisional logos, and developing a new brand guideline Net Weight 50 lb (22.68kg)• Created a whole program for both the internal and external Wilbur-Ellis, Feed Division, Animal Nutrition communication on the rebranding Clackamas, OR 97015 Wilbur-Ellis, Feed Division, Animal Nutrition Clackamas, OR 97015• Advised procedural protocols for the in-house design department• Ongoing support to implement the new brand guideline At Wilbur-Ellis, we’re proud of our history but never stop looking ahead. Our Worldwide Branding System Introducing Wilbur-Ellis’ Branding and Visual Pers on’s Name Job Title Goes Here 123 Street Address, Suite 123 City Name, Province, Zipcode Identity Standards. Country Name t 123. 456.7890 e firstname.lastname@example.org 345 California St, 27th Fl, San Francisco, CA 94104 t 415. 772. 4000 f 415.772.4011 www.wilburellis.com
Design for... Re b ran d i n g a 9 0-y ear-o ld c o m pan yCLIENT:Wilbur-EllisI N D U S T RY :Agribusiness 8.0 8.0 8.2.1 Applications Applications Field SignPROGRAM:Rebranding, intranet, packaging Branding & 7.0 7.0 7.2.3 Design Templates Design Templates PowerPoint lat These are examples only. T o Identity r tems Standards w ons o 2.0 Corporate Branding Elements PowerPoint Branding Element llis 2.2.2 Wilbur-Ellis Corporate Identiﬁer System Corporate Identiﬁe Presentation Covers with Images Corporate Idenitiﬁer with Wilbur-Ellis Gr January 1, 2010 Presentation Title background color Iconography: Typeface Arial Bold Use Arial Bold for te FOLI-GRO FOLI-GRO R Title Case If You Choose t ge With an Image, orate The Wilbur-Ellis Corporate color, center text e Title Goes Here ype Size Size 24 pt font n al Identifier and Divisional 28 pt leading Corporate Identiﬁer Sub-title Goes H Wilbur-Ellis Corporate Ide Cas Case ZINC 7% 7% Identifier System Color Wilbur-Ellis Green Wilbur-Ellis C Presentation Sub-title Corporate Branding The Divisional Iden B Wilbur-Ellis Overview Elements Agribusiness Division Typeface Arial Regular must always appea C Title Case Wilbur-Ellis Corpor Size 24 pt font mage, 28 pt leading In addition to com Color Wilbur-Ellis Green the Wilbur-Ellis Co Presentation Date Divisional Identiﬁers Wilbur-Ellis Corpo Identiﬁer, the Divisional Typeface Arial Regular ore Identiﬁers display the core January 1, 2010 Wilbur-Ellis Title Case element of each division. . Size 12 pt font r 14 pt leading If You C Connell Brothers Title Goes Here Color 75% Black Specialty Chemicals & Sub-title G Ingredients Division Feed Division Imagery Photograph Format Size 648 px wide x 231 px high DPI 92 dpi – 150 dpi Color RGB o Have a Cover Page Wit File Type png or jpgWilbur-Ellis in Arial Bold in 24pt Typ Corporate Identiﬁer FOLI- FOLI-GRO Wilbur-Ellis Corporate Identiﬁer System ere in Arial Regular Title C ZINC 7% Design Templates Applications Additional Information Wilbur-Ellis r 21.07.2010 Divisional Identiﬁers Shown in 35% scale 8.2.1 21.07.2010 Go to WEconnect to download assets continues 7.2.3 21.07.2010 Go to WEconnect to download assets 2.2.2 21.07.2010 Our company-wide slogan: Pers on’s Name 123 Street Address, Suite 123 Job Title Goes Here City Name, Province, Zipcode Countr y Name t 123. 456.7890 e email@example.com Pers on’s Name 123 Street Address, Suite 123 Job Title Goes Here City Name, Province, Zipcode Countr y Name t 123. 456.7890 e firstname.lastname@example.org Pers on’s Name 123 Street Address, Suite 123 Job Title Goes Here City Name, Province, Zipcode Countr y Name t 123. 456.7890 e email@example.com
Design for... MillennialsCLIENT:Cengage LearningI N D U S T RY :Academic publisherPROGRAM:Avatar/Spokesperson and widgetQuestion:• How to expand upon the unique selling point of “geek chic” to the Millennial Generation and the Net Generation?Approach:• Expanded the characteristic to include “frat boy” & “dumb jock” which resonate better with the college crowd A) The Asterisk B) The Smart Aleck C) The Brainiac D) Mr Pea-Brain E) The Wise Guy F) The Ramen Brain
Design for... Better NegotiationCLIENT:Scripps NetworksI N D U S T RY :Broadcast mediaPROGRAM:Branding, advertisement, websiteQuestion:• How to show the value of HGTV and Food Network during fee negotiation with networks?Approach:• Designed logos for HGTV and Food Network to tap into the emotional ties among viewers ATTENTION and fans• Launched two websites, DISH Network Customers: ilovefoodnetwork.com and ilovehgtv.com, to gather support, to coordinate action, and to distribute information Candice Olson Kim Myles Vern Yip HGTV HGTV HGTV• Prepared advertisements when programming is about to be pulled off networks Alton Brown Paula Deen Guy Fieri Food Network Food Network Food Network DISH Network, your TV service provider, may very soon drop HGTV and Food Network from its channel lineup. What does this mean to you? It means you wont able to see your favorite HGTV shows like House Hunters, Designed to Sell and Design Star or learn about HGTVs Dream Home Giveaway. And if you’re a Food Network fan, youll miss must-see TV like the New Iron Chef, Rachael Rays 30 Minute Meals, Throw Down with Bobby Flay, Guy Fieris Diners, Drive-Ins & Dives and Paulas Home Cooking. Don’t let us fade away on DISH Network—go to ilovefoodnetwork.com and ilovehgtv.com or call 1-888-WE-LUVFOOD (588-3663) or 1-877-90-LUVHGTV (588-4488). Demand that DISH Network keep HGTV and Food Network on the air and tell your friends and family to do the same!
Design for... InfographicsCLIENT:Slim•FastI N D U S T RY :Weight loss/dietPROGRAM:Print, web, popQuestion:• How to condense a whole campaign into diagrams that could quickly illustrate the strategy for sustained weight loss?Approach:• Designed a custom set of icons• Combined both the stages of consumer experience cycle and types of messaging into CONSUMER PATH TO SUSTAINED WEIGHT LOSS SUCCESS one diagram PASSIVE MESSAGING ACTIVE ENGAGEMENT
Design for... 360° MarketingCLIENT:Player’sI N D U S T RY :TobaccoPROGRAM:Event and promotional, pop,brochureA RT D I R E C TO R :Pablo PinedaQuestion:• How to have a strong, consistent, focused communication among the internal, retailer, and consumer audience?Approach:• Created a family of three visual languages that addresses each audience while still maintaining an uniform feel in the design approach and layout
Design for... POPCLIENT:Mt. FujiI N D U S T RY :ConfectioneryPROGRAM:Branding, package, infographicsQuestion:• How to convince distributors that a new product is viable among diverse Asian consumers?Approach:• Leveraged Japanese iconography to connotate quality• Packaging that maximize the showcase of the product• Developed the “mini 3 pack” nomenclature and logo• Instructions for POP that is easily understood without words• POP that is ﬂexible with either a wide or a deep footprint
Design for... Inﬁnite SpaceCLIENT:Teenage Mutant Ninja TurtleI N D U S T RY :EntertainmentPROGRAM:Event and promotional e-mail blastand videoQuestion:• How to combine the unique features of the web with the cartoon genre?Approach:• A very long e-mail blast that takes the form of a comic strip to allow viewers to experience the descent into the sewer, to build suspense, and to tell A a story B C A B C
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