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Infographics Presentation Transcript

  • 1. Design for... Johnny Sha Johnny Sha 917-775 - 2616 917-775 - 2616 johnnycsha@hotmail.comjohnnycsha@hotmail.com
  • 2. Design for... InfographicsCLIENT:Slim•FastI N D U S T RY :Weight loss/dietPROGRAM:Print, web, popQuestion:• How to condense a whole campaign into diagrams that could quickly illustrate the strategy for sustained weight loss?Approach:• Designed a custom set of icons• Combined both the stages of consumer experience cycle and types of messaging into CONSUMER PATH TO SUSTAINED WEIGHT LOSS SUCCESS one diagram PASSIVE MESSAGING ACTIVE ENGAGEMENT
  • 3. Strengths Weaknesses Quiet with Very conservative media on underwriter key issuesFortune 250firm with aboutique-like Great customer Lack of customerfocus insights for needs touch points Stands tall on contentious 250 topics Around for the long-haul? Product innovator Middle market Solvency strains; & mass affluent long-term risk perception solution gaps ? Distributors are Leverage the product focused strength of LTCi Need for value Guarantees No product propositions and where none Media precedents more education existed before bias Opportunities against Threats annuities
  • 4. 2D Design Process / Estimation of Time Stage Needed Time Next Steps Next Stage (hours per page) ? Research Positioning Plan Creative brief Propose timeline hours Propose team membersCould not be rushed through non-stop 9 Approved creative brief Mood board Approved timeline _ Imagery _ Shapes Approved team _ Font _ Texture members _ Design _ Tone of elements voice hours 3 Approved mood board Conceptual layout (2-6 Sample headline options for internal) Concept Sample body copy Number of option(s) Sample layout (1-3 options for client) hours Mock up 2 Approved 1 sample Design full layout layout Mock up Design Approved textCould be rushed through non-stop hours Approved full layout FPO switch out Last Minor text revision Minor design revision Minute Minor image revision Mock up hour Print out Approved proof reader Making PDF, jpeg, gif Present Approved legal Mock up hour Stage x page(s) x lay out option(s) = hour(s)
  • 5. Solazyme Process CO2 in CO2 out* Renewable Fuels Resources • biodiesel • renewable industrial diesel C3 H5 (OH)3 wastes Algal Fermentation • jet (glycerol) • biocrude starches C3 H5 (OH)3 Green sugars Algal Chemicals (cane & beets) C3 H5 (OH)3 • surfuctants Oil C3 H5 (OH)3 • lubricants Cellulosics • polymers C3 H5 (OH)3 switch grasses wood waste Health & Wellness bagasse • surfactants • skin care etc. Solazyme’s optimized algae • nutritional supplements Algae converts natural resources into oil *Over 50% reductions in CO 2 versus fossil fuels Output
  • 6. KOREAs: FOREIGN INVASIONs & OCCUPATIONs 300 bce 200 bce 100 bce 0 100 200 300 400 500 600 700 800 900 1000 1100 1200 1300 1400 1500 1600 1700 1800 1900 2000 311 BC 128 BCE 108 BCE 12 190 244 400 598-614 733 926 993-1018 1231-1257 1592-1598 1627 1866 1876 1895 1907 A Chinese army from Yen First Chinese military Wudi of China invaded Armed clashes erupt Gongsun Dus Campaign Wei Chinese General Guan Goguryeo supports Silla The Chinese Sui dynasty Silla-Tang invasion of Balhae falls to The Khitan—the seminomadic The Mongols, who occupy The Seven Year War begins, a The first Manchu invasion takes General Sherman, a USA Japan takes advantage of Japan defeats China and drives Japan forces King Kojong to commanded by General Qin campaigns in Manchuria against Wiman Choson near between the Chinese and against Koreans. Qiujian leads an invasion of with 50,000 troops to fend mounts four massive but Palhae. Not successful. Khitan forces. tribe who founded the Liao large portions of northern series of invasions by Japanese place. merchant ship arrives near internal political turmoil in out Chinese troops from Korea. abdicate. His son Sunjong Kai invades the kingdom of and Choson. the Luan River. The fall of Koguryo armies. Koguryo. off Wae of Japan. unsuccessful assaults upon dynasty (907–1125) and China and will rule all of forces under the command of Pyongyang to “establish Korea to provoke a military Japan and China sign the becomes a puppet emperor The Manchus, who will soon trade relations with the Old Choson. Wanggom-song (near Kogury orders. whose domain extends into China under the Yuan Toyotomi Hideyoshi. incident off the Korean coast Treaty of Shimonoseki, (April (August 27, 1907). Guanqiu Jian, a general of topple the Ming and establish ‘hermit kingdom.’” The Pyongyang) ended the northern China—organize dynasty (1279–1368), (1875). Following Western 1895) which affirms Korea’s Hans successor state Faced by the potential peril their own Qing dynasty ship’s crew seizes a local kingdom of Wiman Choson. 364 three major invasions of the launch six invasions into “gunboat diplomacy” tactics, “independent sovereign state” 196-5 BCE Cao Wei, defeated King posed by a vast and idle military, (1644–1911) in China, invade Korean official; a missionary 642 peninsula. Capture of Kaesong the Korean peninsula Gen. Kuroda Kiyotaka is status (i.e., officially 1910 Han China establishes four Dongcheon and briefly Silla repels attack by Wae Hideyoshi conceives the notion of the northern part of the Korean disembarks and tries to Wei Man assembled the Taizong of Tang attempts to by the Khitan. during this period. In dispatched to Korea with three repudiating Korea’s historical Japan annexes Korea to the military commanderies in occupied Goguryeos capital. Japan. conquering Ming China and peninsula. The reason for the convert the local population; Chinese refugees and, in invade Koguryo; defeated 1231, the Koryô court flees warships and 800 troops. role as a tributary state of Japanese Empire. Korea ceases Choson to administer therefore requests that the Manchu attacks lies in their the ship’s crew stole food and a matter of years, went at Ansi. the capital of Songdo China). The Korean to be an independent northern Korea. Chosôn court allow his armies displeasure with Chosôns water and are charged with Japan forces Korea to sign the to Wanggom-song (modern Kaesông, North government begins to institute sovereign state (August 29, 346 free passage through the Korean pro-Ming, anti-Manchu policy. kidnapping women to the Kanghwa Treaty (Korea-Japan (near Pyongyang) In the wake of the initial Korea) and takes refuge reform measures (“Kabo peninsula. Both common sense The invasion ends with the Friendship Treaty of 1876) 1910). military onslaught of 108 Xianbei ruler Murong on nearby Kanghwa, a ship. Local people attack the Reforms”) under the Japanese where he defeated the 660 and Neo-Confucian loyalty to the surrender of King Injo (r. which, among other things, B.C. into Korea, Chinese Huang leads an invasion of large island just offshore in ship and kill the crew. “guidance.” Korea is to cease to exist, not Korean King. 313 Ming argue against Korean 1623–49) to the Manchu requires Korea to open Pusan authority extends down the Puyo and imprisons King The Silla-Tang allies, having the Yellow Sea, where it only politically, but also as a The kingdom of Koguryô spent the preceding eight acquiescence, with the result emperor. The Chosôn court is and two other ports to Japan, Pro-Japanese and pro-Russian cultural and social entity apart peninsula as far as the Han Hyon and over 50,000 of remains in exile for the seizes the territory of the years consolidating their hold that, in 1592 and again in 1597, forced to recognize Manchu 1871 allows Japanese vessels to factions battle to control the from Japan. River valley. Control of such his people. next forty years. Chinese commandery of over Paekches domain, desolating Japanese attacks are suzerainty, and Injos two eldest survey Korean coastal waters Korean government. an extensive area soon When the Korean The Japanese authorities force Lelang, bringing to an end invade Koguryô. The loosed against the peninsula. sons are taken as hostages. War at will, and establishes (in Pro-Japanese reformers control proves untenable, and a government refuses to Koreans to adopt Japanese more than 400 years of campaign proves irresistible, Striking from the south, the first with the Manchus reinforces Korea) Japanese settlements the Korean royal palace. secure power base is 1270 apologize for the destruction names (Korean lining up Chinese authority centered in and the northern kingdom, attack sweeps north as far as Korean hostility toward the where Japanese residents are established at the Lelang of General Sherman or to Queen Min supports closer ties outside the city registrars weakened by the earlier Sui Goryeo surrenders to the P’yông’yang (in present-day northern "barbarians" and subject to Japanese, and not Commandery in northern this province-sized colony. offer reparations, an to Russia, the remaining rival Mongols, beginning an North Korea), but the second is solidifies the conviction in the Korean, laws. office for change of name Korea near modern and Tang assaults and by power to Japan in the Far East. 80-year period of suzerainty. stopped before advancing half cultural and moral superiority of American expeditionary filings). internal political dissension, Japanese troops assassinate The Sambyeolcho Rebellion that distance. Chosôn as the true Confucian force is sent to Korea. 350 is swiftly vanquished. Queen Min on the palace Japanese is to become the lasts for three more years. state. Korean soldiers are killed 1882 The Chosôn courts loyalty to the grounds in an attempt to official language, and even during the fight. The USA Ming is rewarded by the dispatch Using the riots and the political weaken Russian influence in housewives are required to warship raises anchor and 668 of Chinese armies to Korea, disturbances in Korea as an Korea. learn Japanese. 1274 1636 departs to China after 1 Tang China and Silla conquer where they live off the land and month. excuse, Japan dispatches Koguryo. Mongol armies, with frequently join in the fight A massive army of Manchu, troops and warships to Korea. Korean troops and navy in against the Japanese. Between Mongol and Chinese troops In response, China too sends 1905 1951-53 Manchuria and the Korean support, assault the the initial onslaught of Japanese crossed the frozen Yalu River ground troops to Korea. Japan reaches an The Korean War. peninsula come under Japanese port of Hakata. troops in 1592 and their final under the personal command of Chinese control. Chinese troops seize the men "understanding" with the Korea is officially divided into withdrawal in 1598, the invaders Emperor Tian Cong. Injo, the responsible for the rioting and United States (Taft-Katsura North Korea and South Korea maintain themselves within King of Choson surrenders. abduct Taewon-gun. King agreement), which recognizes along the 38th Parallel. massive fortifications erected Kojong returns to power. Japan’s “special interest” in 671 along the peninsulas southern Japan signs the Chemulp Korea. USA views the coast while they, too, live off the Treaty with Korea, allowing agreements as means of Shilla drives out Tang army backs of the Korean peasantry. Japanese troops to be blocking Russian expansion in stationed in old Paekche territory. During the bitter years of stationed in Seoul to “protect” the Eastern Pacific and as an Japanese occupation, large areas the Japanese legation there. implicit recognition by Japan of of southern Korea are China and Japan jockey to the American “special interest” 676 thoroughly pillaged. control Korean politics. in the Philippines. Russia and England recognize Japan’s Shilla defeats Tang near interest in Korea. Mae-cho fortress, complete hegemony over much of the peninsula (present Yong-in).1300 1400 1500 1600 1700 1800 1900 2000 1592-1598 1627 1866 The Seven Year War begins, a The first Manchu invasion takes General Sherman, a USA series of invasions by Japanese place. merchant ship arrives near forces under the command of Pyongyang to “establish The Manchus, who will soon trade relations with the Toyotomi Hideyoshi. topple the Ming and establish ‘hermit kingdom.’” The Faced by the potential peril their own Qing dynasty ship’s crew seizes a local posed by a vast and idle military, (1644–1911) in China, invade Korean official; a missionary Hideyoshi conceives the notion of the northern part of the Korean disembarks and tries to conquering Ming China and peninsula. The reason for the convert the local population; therefore requests that the Manchu attacks lies in their the ship’s crew stole food and Chosôn court allow his armies displeasure with Chosôns water and are charged with free passage through the Korean pro-Ming, anti-Manchu policy. kidnapping women to the peninsula. Both common sense The invasion ends with the ship. Local people attack the and Neo-Confucian loyalty to the surrender of King Injo (r. ship and kill the crew. Ming argue against Korean 1623–49) to the Manchu
  • 7. Thank YouJohnny Sha917.775.2626johnnycsha@hotmailcom