Recruiting Talent & Improving Customer Service with Social Media

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A presentation given to the Jack in the Box social media task force in November 2010.

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Recruiting Talent & Improving Customer Service with Social Media

  1. 1. O<br />M<br />G<br />How companies are using<br /> social media<br />to recruit talent &<br />Micha Mikailian<br />Johnny Chan<br />improve customer service<br />eBoost Consulting<br />
  2. 2. huge<br />There’s a shift in social media today.<br />Smart brands know that they can use social media to recruit customers.<br />
  3. 3. huge<br />There’s a shift in social media today.<br />Smart brands know that they can use social media to recruit customers.<br />talent. <br />
  4. 4. huge<br />There’s a shift in social media today.<br />Smart brands know that they can use social media to recruit customers.<br />increase collaboration.<br />
  5. 5. huge<br />There’s a shift in social media today.<br />Smart brands know that they can use social media to recruit customers.<br />improve guest services. <br />
  6. 6. 1.<br />Make your customers <br />your candidates<br />
  7. 7.
  8. 8. “In the recession, everyone’s looking for a job…<br />
  9. 9. “In the recession, everyone’s looking for a job…<br />…what a myth!”<br />-Kat Drum<br />Global Employment Brand Manager, Starbucks<br />
  10. 10. Our customers are our candidates. <br />
  11. 11. 2.<br />See strategy <br />from the frontline<br />
  12. 12.
  13. 13. Turnover<br />50% among non users.<br />8% among BSN users <br />
  14. 14.
  15. 15. 3.<br />Improve guest services<br />
  16. 16. “How do you quantify billboards?<br />How do you quantify newspaper ads?<br />But let me show you how strong<br /> this is.”<br />[expletive]<br />
  17. 17. VIRTUAL<br />NOBODIES<br />Two unknown men with <br />zero celebrity status<br />
  18. 18. THANK YOU.<br />Micha Mikailian<br />Johnny Chan<br />eBoost Consulting<br />

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