Recruiting Talent & Improving Customer Service with Social Media
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Recruiting Talent & Improving Customer Service with Social Media

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A presentation given to the Jack in the Box social media task force in November 2010.

A presentation given to the Jack in the Box social media task force in November 2010.

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    Recruiting Talent & Improving Customer Service with Social Media Recruiting Talent & Improving Customer Service with Social Media Presentation Transcript

    • O
      M
      G
      How companies are using
      social media
      to recruit talent &
      Micha Mikailian
      Johnny Chan
      improve customer service
      eBoost Consulting
    • huge
      There’s a shift in social media today.
      Smart brands know that they can use social media to recruit customers.
    • huge
      There’s a shift in social media today.
      Smart brands know that they can use social media to recruit customers.
      talent.
    • huge
      There’s a shift in social media today.
      Smart brands know that they can use social media to recruit customers.
      increase collaboration.
    • huge
      There’s a shift in social media today.
      Smart brands know that they can use social media to recruit customers.
      improve guest services.
    • 1.
      Make your customers
      your candidates
    • “In the recession, everyone’s looking for a job…
    • “In the recession, everyone’s looking for a job…
      …what a myth!”
      -Kat Drum
      Global Employment Brand Manager, Starbucks
    • Our customers are our candidates.
    • 2.
      See strategy
      from the frontline
    • Turnover
      50% among non users.
      8% among BSN users
    • 3.
      Improve guest services
    • “How do you quantify billboards?
      How do you quantify newspaper ads?
      But let me show you how strong
      this is.”
      [expletive]
    • VIRTUAL
      NOBODIES
      Two unknown men with
      zero celebrity status
    • THANK YOU.
      Micha Mikailian
      Johnny Chan
      eBoost Consulting