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Day Break Presentation Andrew

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We are the leader in lead generation services.

We are the leader in lead generation services.


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  • 1. www.daybreakdirect.comSlide Titletext text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text texttext text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text texttext text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text texttext text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text texttext text text text text text text text text text text text text textWelcome to DaybreakCONTACTS, STRATEGIES, IMPLEMENTATION = REVENUES 1
  • 2. www.daybreakdirect.comContent About Daybreak 03 Dazzling marketing 15 eMarketing services 04 Custom research 16 What sets us apart 05 Lead qualification & scoring 17 How we are better than competition 06 Lead distribution & routing 18 Tune your search 07 Contact concierge service 19 Target by company size 08 Outbount lead prospecting 20 Target by industry 09 Channel support programs 21 Target by geo locale 10 Salesforce integration 22 Target by job title 11 Creative services 23 Fortune 500, Fortune 1000 12 Licensing of contact list 24 Process 13 Contact us 25 Writing a custom e-letter 14 2
  • 3. www.daybreakdirect.comAbout DaybreakDaybreak Direct is a full service sales and marketing agency focused on providing resultsdriven and measurable marketing solutions to business-to-business, business-to-consumer, Results drivenGovernment and non-profit organizations worldwide across various industry verticals. and measurableDaybreak fills your sales pipeline with qualified leads and scheduled appointments. Our marketing solutionsprocess and methodology are proven. There is no product or service that is too complex for ourteam to work with. Our team is totally committed to represent your business and your brand.Daybreak opens the door to opportunities for your business growth.Daybreak offers integrated, multichannel marketing services including:Lead generation AdvertisingDemand creation Direct MailLead management Creative ServicesList Analysis CopywritingList Research Salesforce integrationeMarketing Saleforce customization 3
  • 4. www.daybreakdirect.comeMarketing servicesDaybreak provides a complete aray of marketing services to fuel your business growth. Key tothe success of Daybreak program is the Daybreak Key Decision Maker Database. Marketing fuel for your business growthThe Key Decision Maker Database offers the largest, most comprehensive and highly qualifiedcontact list of databases available today. We provide one of the best B2B contact leadsdatabases which contains over fifteen million contacts across four million organizations.Our contacts are up-to-date and continuously being updated using automated spiders. Thescope of Daybreak’s world-class contact directory is unrivalled. Daybreak helps companies findand reach decision makers. We provide the ultimate tools for getting in touch with business 15M +leaders throughout the world. We leverage our contact list to raise your company profile to new Daybreak directory is over fifteenand existing clients, introduce new products/services/technologies to the market and generate million business contactsleads to meet your goals.Unique to Daybreak is the fact we have website and email addresses for everyone of our keydecision makers. Our email addresses have the astounding delivery rate of 97%. 4M + Daybreak database contains contacts across four million organizations 4
  • 5. www.daybreakdirect.comWhat sets us apart 97% We deliver a custom e-letters Proven 97% Unlimited email viewing to every recepient email delivery rate 500K 24/7 Advanced, proprietary technology that About 500,000 contacts updated daily We are updating our contactcontinuously “spiders” the web, using in order to maintain information database constantly - 24/7 meta-data searching that allows to us up-to-date to validate emails 36K <3¢ Over 36K downloads per year Less than 3 cents per contact and We provide a variety of outsourced that includes their email ! sales and marketing services 5
  • 6. www.daybreakdirect.comHow we are better than competitionSingle user license $999/year N/A FreeCost per lead < $0.03 $1/email $1Emails   Phone numbers   Deep contact data   Email delivery rate 97% 60% 60%Contacts updated daily   Ideal Contact Profile   Downloadable contact lists   Automated research service   Direct eMarketing campaign   Capability to monitor campaigns   Lead qualification   Dedicated representatives   Custom saved profile searches   Direct phone contact   Custom eLetter and copy   Custom marketing campaign brochure   Custom campaign identity   Channel support programs    6
  • 7. www.daybreakdirect.comTune your searchDaybreak is the only contact list provider that offers an Ideal Contact Profile (ICP). The ICP is a unique way for you to specify the exact type of contacts youneed. We have over four hundred different vertical markets in our thirteen million strong decision maker database. We leverage Daybreak’s Ideal Contact Profilein order to best identify those most likely interested in your solutions. Daybreak’s Ideal Contact Profile provides your organization with the vehicle to selectcontacts by the following criteria. You can choose contacts by job title, industry, number of employees at each respective location, total number of employees,revenue, revenue range, city, state, county, zip code and area code. Annual Employees Industry Geographic Organization Keywords Job title revenue number locale name 7
  • 8. www.daybreakdirect.comTarget by company size By number of employees: • 0 - 25 2M • 25 - 100 1.6M • 100 - 250 1.3M • 250 - 1000 1.5M • 1000 - 10,000 2.4M • 10,000 - 50,000 1.1M • 50,000 - 100,000 448K • 100,000 + 571K 8
  • 9. www.daybreakdirect.comTarget by industry 400 + Individual industry categories • Agriculture & Mining 130K • Business Services 845K • Education 2.5M • Energy & Utilities 279K • Government 537K • Hospitality 72K • Manufacturing 97K • Marketing 372K • Medical Services 554K • Technology 1.2M • Military & Navy 38K • Real Estate & Construction 666K • Sales 554K • Others 5.1M 9
  • 10. www.daybreakdirect.comTarget by geographic locale 15M United States of America 875K CanadaDaybreak contacts by U.S. states 765KAlabama 100K Indiana 177K Nebraska 64K South Carolina 88KAlaska 36K Iowa 141K Nevada 55K South Dakota 28KArizona 160K Kansas 92K New Hampshire 57K Tennessee 171KArkansas 66K Kentucky 101K New Jersey 301K Texas 680K United KingdomCalifornia 1,300K Louisiana 80K New Mexico 38K Utah 77KColorado 197K Maine 43K New York 742K Vermont 32KConnecticut 159K Maryland 253K North Carolina 265K Virginia 277KDelaware 31K Massachusetts 333K North Dakota 27K Washington 247KFlorida 459K Michigan 267K Ohio 363K West Virginia 26K 198KGeorgia 322K Minnesota 266K Oklahoma 81K Wisconsin 269KHawaii 29K Mississippi 43K Oregon 166K Wyoming 16KIdaho 46K Missouri 185K Pennsylvania 420kIllinois 516K Montana 22K Rhode Island 36K Australia 10
  • 11. www.daybreakdirect.comTarget by job titles Chairman 98K Executive Vice President 128K Senior Vice President 235K Vice President >1M Senior Directors 85K Directors >1M Senior Managers 146K Managers >1M Staff >1M5K 10K 15K 20K 25K 30K 35K 40K 50K 100K 200K 300K 400K 500K 600K 700K 800K 900K > 11
  • 12. www.daybreakdirect.comFortune 500, Fortune 1000We have them all ! 12
  • 13. www.daybreakdirect.comProcessSix month comprehensive programMonth 1Ideal Contact Profile - Domain registered Introductory letter written Marketing materials Assigning a dedicated repflow of leads established and approved created and approvedMonth 2-4 Month 5-6Proactive promotion of Identifying and forwarding Unsubscribes and Leads continueproducts and services Hot and Referral Lead removes are managed to be forwardedIf you wish to continue campaign we will continue the program for an additional ninety day period, with the program automatically renewing thirty days prior to theend of each campaign. Throughout the campaigns, there are no limits to the number of changes you can make to your e-Letters or your markeing campaigns. 13
  • 14. www.daybreakdirect.comWriting a custom e-letterDaybreak works with your marketing department to craft anintroductory letter that is designed to generate significantinterest. The letter is typically no more than three paragraphslong and provide a concise introduction to your value addproposition. Based upon the titles and responsibilities of thecontacts that meet your Ideal Contact Profile, we can createa number of different letters. For example, the letter broad in john.smith@xyz.comnature for the Chief Executive Officers; sales oriented letter fora Vice President of Sales and Marketing. Conference Call with XYZ ServicesYour Daybreak CSM works with you to craft a letter designed John_presentation.pdfto be pertinent and relevant to the job title and responsibilities February 1, 2012of the recipient. Your CSM is also responsible for receiving a John Smithwritten sign-off approval from your organization prior to the Senior Vice Presidentletter being delivered. XYZ Services Englewood, COOur e-Letter campaigns can deliver millions of e-Letters to Dear John,qualified B2B contacts throughout the 90 day campaign. Our I’d like to speak with you about mobile apps and how they can impact your organization. We create high-end, extremely functional mobilesystems provide your organization with an unprecedented apps for the iPhone, iPad and Android platform. Over the past five years we have developed hundreds of mobile apps. We specialize in leveraging the functionality provided by mobile devices in order to replicate functions previously performed by desktop computers. Ourcapability to reach the right contacts, at the right time. team will work with stakeholders within your organization to create specialized apps that deliver immediate and significant return-on- investment. Mobilezapp is a premiere provider of B2B, B2C and B2E mobile apps. Unique to Mobilezapp is our Prototype program. This allows us to identify the features, advantages and benefits of mobile apps for a wide variety of key decision makes within organizations. Our apps can assist nearly all departments including human resources, marketing, sales, manufacturing, logistics, finance and executive teams. We have the ability to create a custom app for far less investment and much faster than most mobile application developers due to our large mobile code library. Our engineers are amongst the brightest and most accomplished mobile app developers in the world. We can discuss your mobile strategy and get you a free quote within a week. Let me know the date and time you are available for this conference call and web-ex style presentation. I look forward to speaking with you soon. Sincerely, Mike Wickham EVP of Business Development Mobilezapp Apps, Inc. Houston, Texas www.mobilezapp.com mike.wickham@mobilezapp.com Telephone: 281 716 5606 If you’ve received this letter in error, simply respond to the letter and put remove in the subject or click on the following link http://unsubscribe.mzapp.com/ The information contained in this message and any accompanying attachments may contain privileged, private and/or confidential information protected by state and federal law. Penalties may be assessed for unauthorized use and/or disclosure. This message and any attachments are intended for the designated recipient only. If you have received this information in error, please notify the sender immediately and return or destroy the information. This e-mail transmission and any attachments are believed to have been sent free of any virus or other defect that might affect any computer system into which it is received and opened. It is, however, the recipient’s responsibility to ensure that the e-mail transmission and any attachments are virus free, and the sender accepts no responsibility for any damage that may in any way arise from their use. 14
  • 15. www.daybreakdirect.comDazzling marketingAnother step toward assisting your organization with generating qualified sales leads is to create marketing materials we candeliver via our e-Letter campaigns. These marketing materilas - PDF files are generally two or three pages in length and providegeneral information regarding your solutions.Your Daybreak CSM works with your marketing department to receive logos, usage guidelines, power point presentations,and other marketing materials representative of the goods, products, services and solutions you wish to promote and also aidour efforts to create an excellent marketing piece. We distribute this information to our marketing department and graphicdesigners whose responsibility is to craft a PDF presentation in an 8.5 x 11 format. The PDF we present will follow yourguidelines, as well as resemble other marketing pieces provided to us - unless you wish for us to design a new “look and feel”for your marketing materials. 15
  • 16. www.daybreakdirect.comCustom researchDaybreak’s search technology allows us to research the internet, magazines, newspapers, Our search technology allowspress releases and a multitude of digital resources. This technology empowers an army ofresearch assistants. Our custom research service allows you to tell what you are looking for us to research the internet,and the requests are automatically added to our global spidering efforts. magazines, newspapers andOur enhanced custom research service offers a team of research assistants to refine the a multitude of digital resourcessearches of our spiders, update information directly to your account, and ultimately deliver thebest contact list available in the world.The advanced custom research service includes: Searching for contacts by industry Appending email addresses to your contact lists Eliminating duplicate records from your contact list Adding additional contacts by company Receiving business cards from you and entering them Correcting job titles 16
  • 17. www.daybreakdirect.comLead qualification & scoringDaybreak’s lead qualification and scoring process turns leads into ‘sales ready’ prospects for 100%your business. We work on establishing a consistent, objective lead qualification process forthe marketing campaign and help you get measurable, maximum ROI and business growth.We develop multi-level lead qualification process and apply behavior model to score, prioritizethe leads ensuring that you get the most qualified ‘sales ready’ leads. We understand that the With Daybreak lead qualificationleads are time sensitive and perishable. With Daybreak’s lead qualification process, each lead process, 100% response rateis responded to expediently and timely guaranteeing 100% response rate for the leads. quaranteedYou provide the qualifications for what a “hot lead” is. Based upon these qualifications we canrank these leads into each respective category. The Daybreak team works as an extension ofyour internal sales team. In addition to the ability to telephone each of your “hot leads” we canalso follow-up with “referral leads” ie, those individuals who provide us with another contactwithin their organization to call. We can cultivate each of these “referral leads” to ultimatelyturn them into “hot leads.” 17
  • 18. www.daybreakdirect.comLead distribution & routingAt Daybreak, we understand the importance of routing and distributing the leads. Getting leads At Daybreak, we guarantee thatto the right person at the right time is a critical component of a successful marketing andlead generation campaign. Upon signing up with our services, you provide us with the email the right sales person gets theaddresses and contacts who should be receiving the leads. Our team goes through each of the right leads in right timeleads, identifies who they should be forwarded to, and then then sends them at multiple timesthroughout the day to the appropriate sales representative or sales leader.We can support an unlimited number of regions. Our lead qualification system and staff workshand-in-hand with your team. We maintain contant communication with your team via phone,skype, video-conferencing and email. 18
  • 19. www.daybreakdirect.comContact concierge serviceDaybreak offers Contact Concierge service providing you with an option to completely Our motto isoutsource part of your sales function. While other marketing and contact list providers have a“take it or leave it” approach - our motto is “tell us what you need and we will find it”. “Tell us what you need and we will find it”As part of this service Daybreak offers a dedicated team of professional representatives. AllDaybreak representatives are college educated and highly trained. Your Contact Conciergeworks with you to build your personal list, eliminate duplicates, ensure your new list downloadswithout errors, and confirms all contacts are correctly imported into your CRM system andmuch more.Our contact concierge services provide you with someone within Daybreak who can work with youon a regular basis. Our contact concierges get to know you, understand your Ideal Contact Profile,and can keep our research team focused on finding the ultimate contacts to add to your lists.Your team at Contact Concierge can also follow up with all leads on your behalf. Thededicated representations work in the same way as they would if were employed by yourorganization and working in your facilities. You are going to have a hard enough time keepingup with only those individuals who wish to speak with you - let alone - having to sift through allof the requests for additional information. As part of the program, the dedicated reps will siftthrough the avalanche of responses for you. They will forward the HOT LEADS and REFERRALleads to you throughout each day.Should you wish, our dedicated representatives can even make outbound telephone calls, sendadditional literature and further qualify each of your leads. 19
  • 20. www.daybreakdirect.comOutbound lead prospecting 100%A typical sales team spends upto 70% of the their time prospecting. Daybreak’s professionalteam does the heavy lifting on the front end of your sales process. So your sales team canspend 100% of their time closing new business with qualified decision makers. We do the heavy lifting on theWe have designed Daybreak services so that our professional team can make outbound front end of your sales process sophone calls with qualified leads, provide additional product or service literature and setup you 100% focus on closing dealsappointments on your behalf with the interested decision makers.All of our outbound lead qualification experts are college educated, experienced sales 70%representatives and can greatly assist your efforts to close deals. You have the opportunity totrain each of our representatives on your products and they function as your own sales team.They will follow-up with our e-Letter campaigns by sending your organization’s literature,further qualifying each of the leads, and working with your internal CRM systems. Each of ourrepresentatives are salesforce.com qualified. A typical sales team spends upto 70% of the their time prospecting 20
  • 21. www.daybreakdirect.comChannel support programsAt Daybreak, we understand the importance of channel effectiveness and optimization as well Program that keep youras partner accountability. We have developed a highly successful channel support program thatkeep your channel partners engaged and highly productive. channel partners engaged and highly productiveWe develop customized joint marketing channel programs that combine co-branded creativeservices, marketing, custom partner lead generation programs, lead qualification, leaddistribution that drive maximum channel revenue. Our channel-focused eMarketing campaignsare engineered to optimize partner performance and energize sales.We have extensive channel experience dealing with manufacturers and solutions providers andunderstand how to deliver your message to qualify and create interest in your program. Ourdedicated reps can also work to ensure your goods, products and services are included on theApproved Vendor Lists (APL). We can fill out the extensive paperwork on your behalf. 21
  • 22. www.daybreakdirect.comSalesforce integrationDaybreak’s Key Decision Maker Database seamlessly integrates with Salesforce’s business Seamless integration withcloud computing customer relation management (CRM) software. This enable customers tofully utilize the built-in CRM functions of Salesforce software and the power of Daybreak’s Key Salesforce’s business cloudDecision Maker Database. computing CRM softwareSalesforce CRM is an easy to use cloud based service and importing Daybreak’s data intoSalesforce requires minimal setup. The marketing campaigns can be customized easily.There are multiple built in analytics and metrics which can be used to measure the campaignperformance. The Daybreak contact list management, the lead management, lead qualification,lead distribution can all be done from within Salesforce.We employ a large team of SFDC certified administrators to assist your efforts to integrateDaybreak’s key decision maker database. In addition to working with you toward importing thecontacts, we also offer services to assist your efforts to create new layouts to manage yoursales and customer service efforts. 22
  • 23. www.daybreakdirect.comCreative servicesDaybreak takes a 360-degree approach to storytelling, analyzing product, service insights and A 360-degree approachstrategic thinking to develop messaging that leaves an indelible mark on your target. that leaves an indelible markCreative Services offered: on your targetBrand + Program identityCampaign ideationCreative copyMarketing collateral designPrint, packaging designSocial media campaign designInteractive + Website developmentMobile channel advertisingMobile application design and development 23
  • 24. www.daybreakdirect.comLicensing of contact listDaybreak provides access to its Daybreak Key Decision Maker Database for an annual license $999fee of $999 for single users. Organizations in need of multiple licenses greater than five canreceive a multi-user license discount. This license is a non-exclusive, non-transferable licenseto use Daybreak’s contacts.Unique to our solution is the fact we offer not only website information, but email information Annual license fee for single usersfor all contacts. If you compare our offering to others within this space you will see we offermuch more information at a far less investment. %OFF Multiple licenses, greater than five, can receive a multi-user license discount 24
  • 25. www.daybreakdirect.comSenior Vice President, Business Development281-668-8271andrew.watts@daybreakdirect.com 25