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Education Based Marketing with Johnny Beirne
 

Education Based Marketing with Johnny Beirne

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Education Based Marketing with Johnny Beirne. Education Based Marketing will increase sales, it is as simple as that.

Education Based Marketing with Johnny Beirne. Education Based Marketing will increase sales, it is as simple as that.

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    Education Based Marketing with Johnny Beirne Education Based Marketing with Johnny Beirne Presentation Transcript

    • Leitrim Business Network Education Based Marketing ‘Give before you ask’
    • Training/Mentoring in Digital Marketing/Social Media 2005
    • What is Education-Based Marketing? Sharing knowledge to build trust.
    • Education-Based Marketing is a powerful marketing strategy that establishes trust and credibility using educational messages. It is the direct opposite of traditional marketing, which uses selling-based messages.
    • Digital Marketing Daily FREE Online Training every day New Book Record once, sell often How to create, market and sell online courses
    • Answer the questions being asked (and the ones that are not) Build trust. Remove doubt, fear and objections.
    • START BLOGGING
    • How? 1. Set up a WordPress Blog 2. Answer the most FAQ 3. Encourage questions 4. Survey 5. Blog weekly 6. SpeakPipe.com
    • Write an eBook
    • How? 1. [Survey] What are the main pain points? 2. Each one can be a chapter 3. Type it up with Word or Publisher 4. Save as a PDF 5. Give away or sell with eJunkie
    • Create a short online course
    • How? 1. VIDEO a. PowerPoint b. Jing [FREE] c. Snagit [€43] d. Camtasia [Win €256, Mac €85] e. Smart Phone and external mic
    • Start a Podcast
    • How? 2. Audio a. Headset b. Smart Phone c. USB Microphone d. iTunes e. SoundCloud f. Audioboo g. Use audio from video (Brendon Burchard)
    • All great content for your blog
    • Host a Webinar/ Hangout [FREE Online Broadcast]
    • Options 1. You on camera 2. Broadcast (screen share) a PowerPoint Presentation or 3. A website or software application 4. Automated webinar 5. Stream a live course/presentation 6. Record
    • How? 1. Choose your topic (30 minutes incl. Q & A) 2. Choose delivery method 3. Choose a date and time 4. Define your call-to-action (CTA)
    • Summary • It’s a game changer • You will really stand out • You already have the knowledge and • There is loads more where that came from
    • Q & A