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Digital Marketing Strategy that works - Webinar Slides
Digital Marketing Strategy that works - Webinar Slides
Digital Marketing Strategy that works - Webinar Slides
Digital Marketing Strategy that works - Webinar Slides
Digital Marketing Strategy that works - Webinar Slides
Digital Marketing Strategy that works - Webinar Slides
Digital Marketing Strategy that works - Webinar Slides
Digital Marketing Strategy that works - Webinar Slides
Digital Marketing Strategy that works - Webinar Slides
Digital Marketing Strategy that works - Webinar Slides
Digital Marketing Strategy that works - Webinar Slides
Digital Marketing Strategy that works - Webinar Slides
Digital Marketing Strategy that works - Webinar Slides
Digital Marketing Strategy that works - Webinar Slides
Digital Marketing Strategy that works - Webinar Slides
Digital Marketing Strategy that works - Webinar Slides
Digital Marketing Strategy that works - Webinar Slides
Digital Marketing Strategy that works - Webinar Slides
Digital Marketing Strategy that works - Webinar Slides
Digital Marketing Strategy that works - Webinar Slides
Digital Marketing Strategy that works - Webinar Slides
Digital Marketing Strategy that works - Webinar Slides
Digital Marketing Strategy that works - Webinar Slides
Digital Marketing Strategy that works - Webinar Slides
Digital Marketing Strategy that works - Webinar Slides
Digital Marketing Strategy that works - Webinar Slides
Digital Marketing Strategy that works - Webinar Slides
Digital Marketing Strategy that works - Webinar Slides
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Digital Marketing Strategy that works - Webinar Slides

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Digital Marketing Strategy that works - Webinar Slides - For more FREE training go to http://www.digitalbusinessinstitute.com/freetraining

Digital Marketing Strategy that works - Webinar Slides - For more FREE training go to http://www.digitalbusinessinstitute.com/freetraining

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  • 1. Digital Marketing Strategy that works
  • 2. Track your time and your employees time to see where you are making the most money. Sign up for FREE today at timeblitzer.com using the promo code 'dbi'
  • 3. • Digital Marketing Specialist • Co-founder of the Digital Business Institute • Training/Mentoring Business Owners for over 8 years
  • 4. • 10 Digital Marketing Courses – All online • What to do and how to do it • Real-life experiences that work • Video based tutorials, step-by-step, screen-by-screen • 24/7 Access for 3 months • Online support/discussion forum • €93 - €75 + VAT
  • 5. What we are going to cover in the next 30 minutes • Our Promise • Our Message • Pain/Pleasure Principle • Customer Profiling - Define our Bob/Barbara • Choosing which social network to use • Publishing Plan
  • 6. STRATEGY
  • 7. Promise Our promise is what we commit to deliver We use promise because we understand the concept since we were children. We know when a promise is made and know when a promise is broken.
  • 8. Promise in Business We make promises to customers in business whether we know it or not. Why, because it is expected by customers whether implied or not.
  • 9. My Promise in this Webinar In this webinar, I promise I will show you how to create an effective Digital Marketing Strategy in 30 minutes.
  • 10. My Promise – Online Courses In my online courses, I promise I will show you how to use Digital Marketing effectively to increase sales and save time & money
  • 11. Your Promise In your business, what is your promise?
  • 12. Your Message When you know what your promise is, you can be clear with your message(s) What is your message based on your promise?
  • 13. Pain/Pleasure Principle People make decisions to avoid pain or get pleasure, therefore one message I can share that gives pleasure or removes pain is………………………. Example: Advice e.g. in a blog post or Facebook update
  • 14. Pain/Pleasure Principle People make decisions to avoid pain or get pleasure, therefore one action I can take and then share is …….. Example: Create or do something and then share it in your blog, on Facebook/Twitter
  • 15. Pain/Pleasure Principle Highlight the pleasure people get or pain they avoid from listening to and ultimately buying from you. Example: More money, less time wasting
  • 16. People also make decisions based on emotion
  • 17. What emotion are people feeling when they interact with your business? Plutchik’s Wheel of Emotions What emotion do you want people to feel when they interact with your business?
  • 18. Define my Bob/Barbara Age Gender Location Likes/Interests Group 1 Group 2 Group 3
  • 19. What Social Network do they use? Facebook Twitter LinkedIn Blog YouTube Pinterest Google+ Group 1 Group 2 Group 3
  • 20. Publishing Plan - Content The list of topics I am going to talk about are: ________________________________ ________________________________ ________________________________ ________________________________ ________________________________
  • 21. Publishing Plan - Schedule Facebook Twitter LinkedIn Blog YouTube Pinterest Google+ Frequency 4/Day 4/Day 4/Week 1/Week 1/Month 1/Day 1/Day
  • 22. Publishing Plan – Content Source The sources I am going to use are: •Blogs – feedly.com •Google Alerts – google.ie/alerts •Facebook (Facebook Lists) •Twitter (Twitter Lists)
  • 23. Final tips • People buy when they are ready to buy, not when you are ready to sell. Digital Marketing keeps you ‘front-of-mind’. • Great marketing is joining the conversation a person is already having with themselves. Social Media is a conversation. • Advertising is an interruption unless it is relevant, then it becomes information. Knowing your Bob/Barbara will help you be relvant. • Add value, give before you ask. • People make choices to avoid pain/get pleasure and based on emotion – ‘sell the sizzle, not the sausage’.
  • 24. • 10 Digital Marketing Courses – All online • What to do and how to do it • Real-life examples that work • Video based tutorials, step-by-step, screen-by-screen • 24/7 Access for 3 months • Online support/discussion forum • €93 - €75 + VAT
  • 25. Today’s Webinar Bonus Buy 1, get 1 FREE Order any 1 of our 10 courses I will register you on a second course of your choice for FREE BONUS VALUE: €93 Ends tomorrow
  • 26. Track your time and your employees time to see where you are making the most money. Sign up for FREE today at timeblitzer.com using the promo code 'dbi'
  • 27. Thank You Q & A

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