Social media & business

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Presentation Given as part of the Coventry University Business Insights Event 16th January 2013.
An introduction to social media for business, by John Nunn of Tortrix Ltd.

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  • Demo how to create advertTrack using insights
  • Klout to monitor reachTrack call to action such as page clicks using bit.ly
  • Explain advertsTrack and monitor usage
  • Social media & business

    1. 1. Social Media & Business Copyright © Tortrix Ltd 2013
    2. 2. About Me John Nunn Tortrix Ltd Solutions Architect / Managing Director john@tortrix.net @johnnunn | @tortrixltd john.nunn.779 | tortrixltd Copyright © Tortrix Ltd 2013
    3. 3. Social Media Sites Copyright © Tortrix Ltd 2013
    4. 4. Social Media – explained by doughnuts Copyright © Tortrix Ltd 2013
    5. 5. Tricks for success• Use a number of social media sites.• Regular and often updates.• Have defined objectives.• Ensure clear call to action. • Register for event • ‘like’ a page • View a webpage• Monitor, Monitor, Monitor Copyright © Tortrix Ltd 2013
    6. 6. Facebook • Largest Social Media Site • over 1 billion active users • Open to anyone over the age of 14. • Must be a real person • Companies only have pages, managed by users. www.facebook.com • People have friends • People ‘Like’ Pages.www.facebook.com/john.nunn.779www.facebook.com/tortrixltd Copyright © Tortrix Ltd 2013
    7. 7. Twitter • Micro blogging site • Maximum 140 characters • Over 200 million active users twitter.com • Over 340 million tweets per day • Advertising • Promoted Account • Promoted Tweets@johnnun@tortrixltd Copyright © Tortrix Ltd 2013
    8. 8. Foursquare • Location based Social Mediafoursquare.comfoursquare.com/johnnunnfoursquare.com/v/tortrix-ltd/4ddce1bccc3f0f51d1d79ea4 Copyright © Tortrix Ltd 2013
    9. 9. Linked in • Professional networking tool • Features • Groups • Discussions • Advertisingwww.linkedin.com/in/jnunnwww.linkedin.com/company/tortrix-ltd Copyright © Tortrix Ltd 2013
    10. 10. Yammer • Private Internal Social Network • Bought by Microsoft in 2012 ($1.2 billion)www.yammer.com Copyright © Tortrix Ltd 2013
    11. 11. Dealing with negative comments(6 Strategies)• Ignore it• Respond• Respond and redirect• Remove it• Threaten to sue• Own it Copyright © Tortrix Ltd 2013
    12. 12. Business to Business to Person toConsumer Business Person (B2C) (B2B) Copyright © Tortrix Ltd 2013

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