Serious Games London

John Nordlinger

Program Manager

Microsoft Research

[email_address]

Serious Games “ Games for learning”

Serious Games: Elements of Success

Historical perspective

Trends and Opportunities

Examples: Games for Learning and Games for Health/Fitness

Now what!?

Games of Yesterday Quake 2 - 1997 Far Cry - 2004 Prince of Persia - 1989 Max Payne - 2001 Doom - 1993

PS2/XBOX ‘02 PS1 ‘98 PS3/XBox360 ‘06 SNES ‘94 technical requirements

Xbox 360

Playstation 3

PC

Evolution of the gaming market

WW retail revenues for Windows games tripled in a decade

The online Windows gaming market has exploded

Projections put total WW Windows games revenue over $9B in 2009

XBOX Live reaches 12M

WoW reaches 10M

The online Windows gaming market remains strong.

Online gaming transactions have increased Chinese gaming market by 68%!

China game market:$2.1billion in 2010 gamedaily 9/29/2006

$695M 1995 2004 Sources: NPD Data, DFC Intelligence and Themis Group Windows Retail Revenue $2.0B $2.35B $6.86B 2009 $2.3B Windows Online Revenue

DirectX 3

U.S. Gov (finally) takes notice

Emergence of Asia as major locus of technical expertise concerns U.S. policymakers.

For instance, China produces 4x as many engineers as the U.S.

Merrilea Mayo, National Academy of Science

March 19 th , 2007 US grew by 2% (69% of population) China and Russia grew by 20% (10% of C population) (17 % of R population) China to overtake US within two years. S. Korea (70% of population)

March 31, 2008 Brazil overtakes UK and Korea to make top six China is now over 211M 16% of pop Economist, Feb 2 nd .. has more internet users … … but usage patterns are different…

One Game Can Reach as Many People as the Entire U.S. Higher Education System Graduates in a Year Across all Science & Engineering Disciplines, M.M. N.A.S . Woodcock, Bruce Sterling (2005). An Analysis of MMOG Subscription Growth. MMOGCHART.COM 21.0. 17 Feb 2007. http://www.mmogchart.com World of Warcraft Lineage Lineage II 390,000 U.S. B.S. S&E’s/year

One Game Can Reach as Many People as the Entire U.S. Higher Education System Graduates in a Year Across all Science & Engineering Disciplines, M.M. N.A.S. Woodcock, Bruce Sterling (2005). An Analysis of MMOG Subscription Growth. MMOGCHART.COM 21.0. 17 Feb 2007. http://www.mmogchart.com 60,000 U.S. B.S. Engineers/year Final Fantasy XI Everquest Ultima Online 390,000 U.S. B.S. S&E’s/year

Seriously Innovative Games

Enhance Computer Science

Learn Language

Augment Training

Promote Health/Fitness

Develop Core skills:

Promote awareness:

USC’s Darfur is dying, Redistricting

Persuasive Games’s Fatworld

Peacemaker ImpactGames

MSR Computer Gaming Projects 07 University Project Rochester Institute of Technology MUPPETS & RAPT : focus on assessment Andrew Phelps & Jessica Bayliss Univ of Santa Cruz MUPPETS on the beach. Jim Whitehead Daniel Webster College XNA GS Thomas Goulding Univ of Washington, Bothell XNA GS Kelvin Sung Aspects of Game Programming in an intro CS Class) Univ of Victoria Build a recumbent bicycle interface to Flight Sim X Everquest 2 for ESL and French Bruce & Amy Gooch & Yolanda Rankin USC, School of Cinematic Arts. Build a surface and head mounted displays for Flight SIm X Marc Bolas Univ of Washington Game to cure Aids – combine human game play and computer interpretation to do Protein Folding. Zoran Popovich

Gaming infrastructure from Academics. University Project University of North Texas SAGE Ian Parberry Univ of Michigan DXNA framework John Laird and Jon Voight. Columbia GoblinXNA Steve Feiner et all An engine for Augmented Reality Game Play. Rochester Institute of Technology M.U.P.P.E.T.S . Andy Phelps, Chris Eggert, Kevin Bierre A Multi-user Pervasive Programming Enhancing Traditional Study Carnegie Mellon ( ETC) Alice and Panda3D Randy Pausch, Jessie Schell & Josh Yelon

Alice and Panda3D: Tools for Creating 3D Content

Randy Pausch

Caitlen Kelleher, Jessie Schell & Josh Yelon (CMU ETC)

At Carnegie Mellon’s Entertainment Technology Center ( etc.cmu.edu ), there are two tools for broad distribution: Alice ( www.alice.org ) is intended for introductory computer programming courses, providing a revolutionary video-game authoring approach. V2 will include EA SIMS assets. Panda3D ( www.panda3d.org ) is a high-end, commercial-grade game engine originally developed by Walt Disney Imagineering and now under joint development with Carnegie Mellon. It is suitable for use in higher-level CS courses.

Alice helps at-risk CS majors CS1 Grade Take CS2? No Alice Class Prior to CS1 C 47% Alice Class Prior to CS1 B 88%

Univ. of California, Santa Cruz

Enhancing CS1 and a CS Gateway Course with Computer Game Projects using MUPPETS

Virtual pet project in CS1

Create engaging pet behavior

Appealing to men and women

Increase interest in cs

Game programming in CS gateway

CS 80K: intro to game design

Over 170 students, broad set of majors, many freshman

Add programming project to get students interested in CS

Take 80K, then go into new BS Computer Science: Computer Game Design degree program

Associate Professor Jim Whitehead Professor Charlie McDowell For computer science overall at UCSC, 127 students indicated they will be coming to UCSC in the fall (32 BS:CS + 95 BS:GD). Over the past few years computer science has had about 50 incoming students per year. The new computer game design major has more than doubled the number of CS interested students at UCSC!

RAPT: Jessica Bayliss, PhD

Game oriented curriculum and labs (C# and Direct

Much better comprehension!

… 40% greater A quality students.

Published in Feb 2007 Journal of Game Development

Results presented at SIGCSE 07

MUPPETS -- Andrew Phelps, PhD

Online, pervasive virtual world allows for interpreted programming (C# or Java).

Published in May 2007 Journal of Game Development

And presented at SIGCSE 06

XNA GS Academic Adoption

United States

USC Gamepipe

RIT

SMU Guildhall

Georgia Tech

University of Washington

Clemson

Duke

Digipen Institute of Technology

IUPUI

NC State

UNC Chappel Hill

UNC Charlotte

CSU Fullerton

CSU Longbeach

CSU Northridge

CP San Luis Obispo

San Diego State University

Spelman College

University of South Carolina

Elon University

North Carolina State University

Piedmont Central College

ETSU

Vanderbilt University

Texas A&M

University of North Texas

Stony Brook University

College of New Jersey

SUNY Potsdam

Cornell University

Hampton Univrsity

GWU

GMU

UMD

UMBC

DePaul University

Japan

Tokyo University

Tokyo Polytechnic University

Osaka Electric College

Ritsumeikan University

Kansei Gakuin

Trident

Computer Gakuin HAL

Human Academy

Tohoku Geijyutu Kouka University

Canada

University of Western Ontario

University of Waterloo

Algoma College University

BCIT

Lethbridge

McMaster University

Carleton University

Mexico

Universidad Iberoamericana

ANIEI

UNAM

ITAM

ITESM Gdl

ITESM León

ITESM Laguna

ITESM MTY

Germany

Technical University Berlin

University of Karlsrughe

Brazil

University of Sao Paulo (USP)

Federal Fluminense Unversity (UFF)

University Estacio de Sá

Federal University of Pernambuco (UFPE)

PUC-Rio

Spain

University Rovira y Virgili

University Rey Juan Carlos

Netherlands

University Utrecht

TU delft

Applied science university Utrecht

Applied science university (Holland)

HVA applied science

Singapore

National University of Singapore

Temasek Polytechnic

Nanyang Polytechnic

Belgium

HoWest

PIH

GroepT

United States (cont)

MIT

Oregon State University

Utah State University

Willamette University

University of Idaho

Wayne State University

UMass Lowell

WPI

Northeastern

New Hampshire Technical Institute

Daniel Webster College

Allan High School **

Lake Highland Preparatory School **

United Kingdom

University of Derby

Bradford University

Hull University

Queen’s University, Belfast

University of Nottingham

University of Hertfordshire

University Campus Suffolk

Greenwich University

Imperial College, London

De Montfort University

Glasgow Caledonian University

London Metropolitan University

Stow College

University of the Creative arts

Kingston University

University of Central Lancashire

Portsmouth University

Essex University

University of the West of England

Lincoln University

University of Aberystwyth

Games to learn Language:

Sony Online’s Everquest 2 for French and ESL

Alelo’s Tactical Iraqi

Stanford’s Language Proof and Logic (LPL)

Sonica Spanish

Future of Language Learning Dr. Bruce Gooch, University of Victoria Yolanda Rankin Northwestern Univ. Published at SIGGRAPH ’06 "

Stanford’s Language, Proof and Logic + Tarski’s world

Games for Training:

HAZMAT Hotzone

Full Spectrum Warrior

America’s Army

Close Combat

Navy Submariner

Cold Stone

Flight Sim

Games for Fitness:

Dance Dance Revolution

Yourself!Fitness

Sony Eye-Toy

Nintendo Wii

Future of Exercise

Dance Dance Revolution .

Bruce Gooch University of Victoria Future of Exercise Using flight sim and recumbent bicycles to make exercise and programming more compelling. Flight sim is less sedentary and more fun. Programming is less abstract and more fun.

Games for health: Yourself!fitness

Games for Health