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Social Media For Labor Unions
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Social Media For Labor Unions

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The PowerPoint slides for John Nemo's presentation, "Getting Social: How Labor Unions can leverage Social Media to engage members, impact contract negotiations and create content that shapes public …

The PowerPoint slides for John Nemo's presentation, "Getting Social: How Labor Unions can leverage Social Media to engage members, impact contract negotiations and create content that shapes public opinion and drives mainstream media coverage."

Published in: Business, Career
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Transcript

  • 1. Getting SocialHow Labor Unions can leverage Social Media toengage members, impact contract negotiations andcreate content that shapes public opinion and drivesmainstream media coverage.
  • 2. The Plan 1. General Tips/Strategies. 2. Real-life examples. 3. YOUR situation.You never know who you’ll run into at the MNA Offices!
  • 3. Top Strategies/Tips Put away the Bullhorn. Instead, Grow Bigger Ears! Listen. Engage. Respond. (Repeat.) Use REAL people: Humanize! Use Videos/Photos more than text. Mix it up. (80/20 rule.)
  • 4. Top Strategies/Tips “Control the Message?” Forget it! Remember the Peanut Gallery. Don’t silence Critics – Convert them! Respond in real-time. Trust your people. Think Before You Tweet: Assume the Employer, Media, Public and even your Mom will see everything you post!
  • 5. Top Strategies/Tips Dedicate staff FULL TIME to Social. Make it EASY to share/post. Go LIVE as often as possible. Nothing attracts a crowd like a crowd. Spend $$$ on Facebook Ads, not Billboards!
  • 6. Tools of the (Social Media)Trade
  • 7. Real Life Examples from MNAWatch and Learn how the Minnesota Nurses Association usedSocial Media during the biggest RN strike in U.S. history!
  • 8. Your Situation How can I help?

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