Br one pager get more b2 b customers using brainrider best practices

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Br one pager get more b2 b customers using brainrider best practices

  1. 1. “BrainRider Best Practices are not set in stone: they are refreshed daily in an ongoing dialogue with our B2B Leveraging Social Media customers. Forged in the crucible of real world business issues and marketing challenges, our best practices are helping B2B marketers succeed. We’re happy to share them with you freely because we value your input in Learn how to use ‘outposts’ brainrider.com helping us make them even more robust:” – Scott Armstrong, BrainRider Knowledge Marketing Group that lead back to a common ‘anchor’ where your valuable BrainRider is an agileGet More B2B Customers Using knowledge lives. provider of best practice Turn Your Website into a tools, programs and content designed to helpBrainRider Best Practices Knowledge Node B2B buyers doing pre- forward-thinking B2B companies accelerate purchase research online leads through theirWe believe in sharing our knowledge freely. Applying Buyer Decision Stages to Your might not be on your radarYou’re invited to click the links on this page business pipeline and get Business yet, but they’re definitely outto use the best practice tools, programs and there. more customers.content we’ve shared on our BrainRider Clear direction and guidelines for the marketingBlog… and get more B2B customers. team to begin prioritizing and briefing content 15 Types of High Yield production. Visit our Knowledge Center Marketing Content Free downloads to helpB2B Lead Nurturing: A nurturing program Pipeline Optimization: How to attract and Give your customer what she your company become a morethat isn’t overcomplicated but still effective nurture more customers wants to know, when she effective B2B marketer. wants to know it.While lead nurturing can get very sophisticated, This best practice guide is designed as a quick Who are we?we recommend building a best practice overview to help B2B marketers who have a Accelerating Your Pipelinefoundation and then evolving it with a test and complex product or solution and buying What we dolearn approach. Here is a four-part nurturing process. Simple enough to sketch on a napkin Slow moving companiesrecommendation to help get you going. or white board when you’re sharing ideas. worry about perfection, Our blog slowing down cycle time.LinkedIn Tips: 8 best practice tips to Three Types of Marketing Content that Follow us on Twitteroptimize your profile to get customers Target Different Stages in Your Pipeline ‘Contact Us’ Best PracticesKey benefits of optimizing your LinkedIn profile, How to match the way you market what you sell Start by putting your contactand how to do it right. with the way your prospects learn about—and information at the top of decide to buy—what you sell. every page of your website.If You Don’t Know These 4 Things, YourBusiness Will Never Succeed on Twitter. Basic Search Engine Optimization in 5 steps How To Figure Out What Your Customer Wants ToTwitter is a live back and forth conversation, not You’ll be surprised how much your results will CONTACT improve by doing these simple things. Know Right Nowa radio broadcast from 1937. Jim Latimer In order to understand whatB2B Website BestSolutions Must-haves vs VP Client Practices: B2B Marketing: Understanding Decision Stages your customer wants to CONTACT: E: jlatimer@centrilogic.comnice-to-haves At each stage of the decision process you need know, you need to know more Scott Armstrong T: 1.866.366.3678 to target your content to address differences in about your customer. The Partner & General ManagerFeatures and functionality to get your B2B good news is that you can still Twitter: @CentriLogic what your customer wants to know. BrainRider KMGwebsite up and humming. get lots of customer learning T: 416.900.3310 with these quick and dirty — E: scott@brainrider.com BrainRider Knowledge Marketing Group but effective tools. 175 Bloor St. E., Suite 705, South Tower, Toronto, ON Canada M4W 3R8 T: 416.900.3310 | info@brainrider.com

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