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How To Build A Trusted Brand

by John Morgan on Oct 22, 2012

118 views

Slide deck from John Michael Morgan's presentation at the Social Brand Forum 2012 in Cedar Rapids, Iowa.

Slide deck from John Michael Morgan's presentation at the Social Brand Forum 2012 in Cedar Rapids, Iowa.

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How To Build A Trusted Brand Presentation Transcript

John Morgan JohnMichaelMorgan.com twitter: @johnmorganwww.BrandAgainstTheMachine
“Advertisements are sonumerous it is necessary to gain attention by magnificence of promises, sometimes sublime and sometimes pathetic.” Samuel Johnson
The Secret OfSuccessful Brands
TRUSTYou Customer
CREATE TRUST TRUST 200 150 100 50 0 You Customer
Authority 1
Be a Resource Not a Service Provider
Affinity 2
20% 60% 20%
Demonstration 3
Communicate 4
Promotion 5
Advocates 6
QUESTION TIME!
QUESTION TIME! Q&A www.JohnMichaelMorgan.c