Agenda                                                    Email Template


 Email Template
     • The importance of consis...
The importance of consistency in design            Email Template


 What are the benefits to consistent design?
      • F...
What does consistent look like?            Email Template




                                  John Goodall / November 20...
What does consistent look like?            Email Template




                                  John Goodall / November 20...
What does consistent look like?            Email Template




                                  John Goodall / November 20...
What does consistent look like?            Email Template




                                  John Goodall / November 20...
What we’ve done in the past            Email Template




                              John Goodall / November 2009
Creating one template                        Email Template


 What do we need from an email template?
      • Consistent
...
Creating one template                          Email Template


 What bits do we need in our email?
      • Message
      ...
Creating one template            Email Template




                        John Goodall / November 2009
How does it look?            Email Template




                    John Goodall / November 2009
How does it look?            Email Template




                    John Goodall / November 2009
How does it look?            Email Template




                    John Goodall / November 2009
How does it look?            Email Template




                    John Goodall / November 2009
How does it look?            Email Template




                    John Goodall / November 2009
How does it look?            Email Template




                    John Goodall / November 2009
How does it look?            Email Template




                    John Goodall / November 2009
How does it look?            Email Template




                    John Goodall / November 2009
It’s already in use...            Email Template




                         John Goodall / November 2009
What things will look like from now on...            Email Template




                                            John G...
Usability                                                       Email Template


 Making our emails as effective as possib...
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The importance of consistency in email design

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Creating an effective email template.

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Transcript of "The importance of consistency in email design"

  1. 1. Agenda Email Template Email Template • The importance of consistency in design • What does consistent look like? • What we’ve done in the past • Creating one template • How does it look? John Goodall / November 2009
  2. 2. The importance of consistency in design Email Template What are the benefits to consistent design? • Familiarity and confidence • Ease of maintenance • Professionalism • Brand building John Goodall / November 2009
  3. 3. What does consistent look like? Email Template John Goodall / November 2009
  4. 4. What does consistent look like? Email Template John Goodall / November 2009
  5. 5. What does consistent look like? Email Template John Goodall / November 2009
  6. 6. What does consistent look like? Email Template John Goodall / November 2009
  7. 7. What we’ve done in the past Email Template John Goodall / November 2009
  8. 8. Creating one template Email Template What do we need from an email template? • Consistent • Flexible • Engaging • Usable • Low maintenance • Professional John Goodall / November 2009
  9. 9. Creating one template Email Template What bits do we need in our email? • Message • Call to action • Text • Main image • Co-branding • Product/story boxes • Notifications John Goodall / November 2009
  10. 10. Creating one template Email Template John Goodall / November 2009
  11. 11. How does it look? Email Template John Goodall / November 2009
  12. 12. How does it look? Email Template John Goodall / November 2009
  13. 13. How does it look? Email Template John Goodall / November 2009
  14. 14. How does it look? Email Template John Goodall / November 2009
  15. 15. How does it look? Email Template John Goodall / November 2009
  16. 16. How does it look? Email Template John Goodall / November 2009
  17. 17. How does it look? Email Template John Goodall / November 2009
  18. 18. How does it look? Email Template John Goodall / November 2009
  19. 19. It’s already in use... Email Template John Goodall / November 2009
  20. 20. What things will look like from now on... Email Template John Goodall / November 2009
  21. 21. Usability Email Template Making our emails as effective as possible • It’s a privilege, not a right • Interest me • Don’t make me think • Don’t make me do anything I don’t want to do John Goodall / November 2009

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