Roberts Meier Rss 10 22

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Presentation given at the Internet Librarian Conference on Tuesday October 30th at 4:15pm in the talk Mobile Librarians and RSSperts

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Roberts Meier Rss 10 22

  1. 1. RSS as a marketing tool: Strategies for increasing your library's visibility Beth Roberts, Library of Congress John Meier, Pennsylvania State University Internet Librarian 2007, Monterey, California
  2. 2. Quick Review: What is RSS? <ul><li>“ Real Simple Syndication” </li></ul><ul><li>Content delivery system </li></ul>
  3. 3. Advantages <ul><li>Feeds can be aggregated </li></ul><ul><li>Saves time </li></ul><ul><li>Brings information to one location </li></ul><ul><li>Can merge with new technologies </li></ul>
  4. 4. Library of Congress
  5. 5. Library of Congress <ul><li>Staff Virtual Resource Center, Scrolling Feeds: </li></ul><ul><li>Top Stories Daily Report for Executives 10/01/2007 03:00 AM Second Fed Rate Cut in October Not Assured, But Most Likely Scenario CQ News: Top Stories 10/01/2007 01:10 PM 'Safe' Districts Give No Guarantees Against Primary Challenges to House Incumbents Despite public criticism of Congress as a whole, voters typically re-elect their own representatives </li></ul>
  6. 6. Useful Feed Aggregators for Combining Multiple Feeds <ul><li>Google Reader </li></ul><ul><ul><li>Tag RSS feeds and Share as an Atom feed </li></ul></ul><ul><li>Bloglines </li></ul><ul><ul><li>Create a feed of selected entries using “Clip Blog” </li></ul></ul><ul><li>Feedjumbler </li></ul><ul><ul><li>Merge/splice several RSS or Atom-based feeds into one combined RSS and/or Atom feed </li></ul></ul>
  7. 11. Penn State Aggregated Blogs
  8. 12. Penn State Library Podcasts
  9. 13. Plasma Screen Displays including RSS Content <ul><li>Static content </li></ul><ul><ul><li>Information about the library </li></ul></ul><ul><ul><li>Pictures of library staff </li></ul></ul><ul><li>Database driven </li></ul><ul><ul><li>Library instruction class times of the day </li></ul></ul><ul><li>RSS Feed driven </li></ul><ul><ul><li>News feeds via third party software </li></ul></ul>
  10. 18. Links <ul><li>http://www.presentationpoint.com/ </li></ul><ul><ul><li>Sharepoint and Newspoint Software </li></ul></ul><ul><li>http://blogs.psu.edu/ </li></ul><ul><ul><li>Penn State blog project (Movable Type) </li></ul></ul><ul><li>http://www.loc.gov/rss/ </li></ul><ul><ul><li>Library of Congress blog and related feeds </li></ul></ul>

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