RSS as a marketing tool: Strategies for increasing your library's visibility Beth Roberts, Library of Congress John Meier, Pennsylvania State University Internet Librarian 2007, Monterey, California

Quick Review: What is RSS? “ Real Simple Syndication” Content delivery system

“ Real Simple Syndication”

Content delivery system

Advantages Feeds can be aggregated Saves time Brings information to one location Can merge with new technologies

Feeds can be aggregated

Saves time

Brings information to one location

Can merge with new technologies

Library of Congress

Library of Congress Staff Virtual Resource Center, Scrolling Feeds: Top Stories Daily Report for Executives 10/01/2007 03:00 AM Second Fed Rate Cut in October Not Assured, But Most Likely Scenario CQ News: Top Stories 10/01/2007 01:10 PM 'Safe' Districts Give No Guarantees Against Primary Challenges to House Incumbents Despite public criticism of Congress as a whole, voters typically re-elect their own representatives

Staff Virtual Resource Center, Scrolling Feeds:

Top Stories Daily Report for Executives 10/01/2007 03:00 AM Second Fed Rate Cut in October Not Assured, But Most Likely Scenario CQ News: Top Stories 10/01/2007 01:10 PM 'Safe' Districts Give No Guarantees Against Primary Challenges to House Incumbents Despite public criticism of Congress as a whole, voters typically re-elect their own representatives

Useful Feed Aggregators for Combining Multiple Feeds Google Reader Tag RSS feeds and Share as an Atom feed Bloglines Create a feed of selected entries using “Clip Blog” Feedjumbler Merge/splice several RSS or Atom-based feeds into one combined RSS and/or Atom feed

Google Reader

Tag RSS feeds and Share as an Atom feed

Bloglines

Create a feed of selected entries using “Clip Blog”

Feedjumbler

Merge/splice several RSS or Atom-based feeds into one combined RSS and/or Atom feed

Penn State Aggregated Blogs

Penn State Library Podcasts

Plasma Screen Displays including RSS Content Static content Information about the library Pictures of library staff Database driven Library instruction class times of the day RSS Feed driven News feeds via third party software

Static content

Information about the library

Pictures of library staff

Database driven

Library instruction class times of the day

RSS Feed driven

News feeds via third party software

Links http://www.presentationpoint.com/ Sharepoint and Newspoint Software http://blogs.psu.edu/ Penn State blog project (Movable Type) http://www.loc.gov/rss/ Library of Congress blog and related feeds

http://www.presentationpoint.com/

Sharepoint and Newspoint Software

http://blogs.psu.edu/

Penn State blog project (Movable Type)

http://www.loc.gov/rss/

Library of Congress blog and related feeds