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Roberts Meier Rss 10 22
Roberts Meier Rss 10 22
Roberts Meier Rss 10 22
Roberts Meier Rss 10 22
Roberts Meier Rss 10 22
Roberts Meier Rss 10 22
Roberts Meier Rss 10 22
Roberts Meier Rss 10 22
Roberts Meier Rss 10 22
Roberts Meier Rss 10 22
Roberts Meier Rss 10 22
Roberts Meier Rss 10 22
Roberts Meier Rss 10 22
Roberts Meier Rss 10 22
Roberts Meier Rss 10 22
Roberts Meier Rss 10 22
Roberts Meier Rss 10 22
Roberts Meier Rss 10 22
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Roberts Meier Rss 10 22

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Presentation given at the Internet Librarian Conference on Tuesday October 30th at 4:15pm in the talk Mobile Librarians and RSSperts

Presentation given at the Internet Librarian Conference on Tuesday October 30th at 4:15pm in the talk Mobile Librarians and RSSperts

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Transcript

  • 1. RSS as a marketing tool: Strategies for increasing your library's visibility Beth Roberts, Library of Congress John Meier, Pennsylvania State University Internet Librarian 2007, Monterey, California
  • 2. Quick Review: What is RSS? <ul><li>“ Real Simple Syndication” </li></ul><ul><li>Content delivery system </li></ul>
  • 3. Advantages <ul><li>Feeds can be aggregated </li></ul><ul><li>Saves time </li></ul><ul><li>Brings information to one location </li></ul><ul><li>Can merge with new technologies </li></ul>
  • 4. Library of Congress
  • 5. Library of Congress <ul><li>Staff Virtual Resource Center, Scrolling Feeds: </li></ul><ul><li>Top Stories Daily Report for Executives 10/01/2007 03:00 AM Second Fed Rate Cut in October Not Assured, But Most Likely Scenario CQ News: Top Stories 10/01/2007 01:10 PM 'Safe' Districts Give No Guarantees Against Primary Challenges to House Incumbents Despite public criticism of Congress as a whole, voters typically re-elect their own representatives </li></ul>
  • 6. Useful Feed Aggregators for Combining Multiple Feeds <ul><li>Google Reader </li></ul><ul><ul><li>Tag RSS feeds and Share as an Atom feed </li></ul></ul><ul><li>Bloglines </li></ul><ul><ul><li>Create a feed of selected entries using “Clip Blog” </li></ul></ul><ul><li>Feedjumbler </li></ul><ul><ul><li>Merge/splice several RSS or Atom-based feeds into one combined RSS and/or Atom feed </li></ul></ul>
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  • 11. Penn State Aggregated Blogs
  • 12. Penn State Library Podcasts
  • 13. Plasma Screen Displays including RSS Content <ul><li>Static content </li></ul><ul><ul><li>Information about the library </li></ul></ul><ul><ul><li>Pictures of library staff </li></ul></ul><ul><li>Database driven </li></ul><ul><ul><li>Library instruction class times of the day </li></ul></ul><ul><li>RSS Feed driven </li></ul><ul><ul><li>News feeds via third party software </li></ul></ul>
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  • 18. Links <ul><li>http://www.presentationpoint.com/ </li></ul><ul><ul><li>Sharepoint and Newspoint Software </li></ul></ul><ul><li>http://blogs.psu.edu/ </li></ul><ul><ul><li>Penn State blog project (Movable Type) </li></ul></ul><ul><li>http://www.loc.gov/rss/ </li></ul><ul><ul><li>Library of Congress blog and related feeds </li></ul></ul>

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