• Save
Building a private blog network - Brighton SEO - John McElborough
Upcoming SlideShare
Loading in...5
×
 

Building a private blog network - Brighton SEO - John McElborough

on

  • 8,444 views

My presentation from the #brightonSEO conference at the Corn Exchange Brighton on 9th September 2011. In the presentation I discuss the steps involved in setting up a scalable private blog network to ...

My presentation from the #brightonSEO conference at the Corn Exchange Brighton on 9th September 2011. In the presentation I discuss the steps involved in setting up a scalable private blog network to use as part of your link building campaign.

Statistics

Views

Total Views
8,444
Views on SlideShare
5,685
Embed Views
2,759

Actions

Likes
2
Downloads
0
Comments
1

13 Embeds 2,759

http://www.johnmcelborough.com 1982
http://www.siliconbeachtraining.co.uk 492
http://www.razvanalexa.ro 121
http://feeds.feedburner.com 76
http://handmadewp.com 70
http://translate.googleusercontent.com 4
http://us-w1.rockmelt.com 3
http://training.myprojectplans.com 3
http://silicon-beach-build 3
http://webcache.googleusercontent.com 2
http://led 1
https://my.scribeseo.com 1
http://dwww.siliconbeachtraining.co.uk 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Building a private blog network - Brighton SEO - John McElborough Building a private blog network - Brighton SEO - John McElborough Presentation Transcript

    • Building a private blog network
      John McElborough
      Brighton SEO, September 2011
    • Do blog networks work?
      Yes & No
      Small private networks work best
      Useful for targeting lots of keywords
      Very effective on long to mid-tail keywords.
      Not effective on short tail
    • What role do blog networks play?
    • The problem with public blog networks
      • Low quality domains
      • Sold on PageRank metrics
      • Expensive
      • Spam signals
      • Mostly US based
    • Benefits of running your own network
      • Low(ish) risk
      • Value add for clients
      • Intellectual property
      • Focus effort on higher value link building
      • Monetization opportunities
    • Network setup checklist
      • Get some domains
      • Install & host Wordpress
      • Add unique content
      • Build links
      • Repeat
    • Domains
      Don’t buy dropped domains
      Use .co.uk or .org.uk’s
      Mix up the registrars
      You can ‘opt-out’ of Whois with nominet (or just make up the details)
      http://www.nominet.org.uk/other/whois/optout/
      Or
      http://www.fakenamegenerator.com
    • Why I avoid dropped domains
      Expensive
      High PageRank but usually few links
      Links lost over time
    • Hosting
      SEO Hosting – mostly expensive & unreliable
      http://www.skynethosting.net
      http://www.seohosting.com/
      http://www.seohosting.co.uk/
      Spread over multiple IP addresses, but don’t obsess about C-class Ip’s
      Look for separate A Class IP’s as well
      Mix up nameservers as well
      Don’t understand this stuff? Hire a sys admin to do it for you
    • Setting up the network
      Install Wordpress on each domain (http://www.wpdesktop.com/)
      Make the sites look ‘real’
      Use pro themes
      Show adsense
      Install GA code
      Create about us + contact pages
      Block Majestic, Yahoo*, Linkscape bots
    • Centralized publishing
    • Q Network
      Install wordpress on a private ‘hub’ domain
      Connect network sites with Q Network plugin
      Use hub site as CMS
      Push articles onto your network sites
      http://jmc.im/qnetwork
    • Content
      Only use original content
      No spinning/ scraping
      “Quality content”
      Launch with 5-10 posts
      Link out
      Include images
    • Where to get the content
      Textbroker
      oDesk
      Interns
      Students
      Writer samples
    • Building links to your network
      Need 50-100 linking domains per site
      50 blogs x 100 links = 5000 links
      Outsource or automate
      Or outsource the automation!
    • Link building tactics
      Get your hands dirty…
      Blog comments
      Blog directories
      Other blog networks – www.buildmyrank.com, www.linxboss.com
      Forums
      Article marketing
      fiverr.com
      Interlink your blogs (carefully)
    • Costs
      Costs estimated based on a 50 site network
    • www.jmc.im/brightonseo
      john@ioptimal.co.uk