Building a private blog network<br />John McElborough<br />Brighton SEO, September 2011<br />
Do blog networks work?<br />Yes & No<br />Small private networks work best<br />Useful for targeting lots of keywords<br /...
What role do blog networks play?<br />
The problem with public blog networks<br /><ul><li>Low quality domains
Sold on PageRank metrics
Expensive
Spam signals
Mostly US based</li></li></ul><li>Benefits of running your own network<br /><ul><li>Low(ish) risk
 Value add for clients
 Intellectual property
 Focus effort on higher value link building
 Monetization opportunities</li></li></ul><li>Network setup checklist<br /><ul><li> Get some domains
 Install & host Wordpress
 Add unique content
 Build links
 Repeat</li></li></ul><li>Domains<br />Don’t buy dropped domains<br />Use .co.uk or .org.uk’s<br />Mix up the registrars<b...
Why I avoid dropped domains<br />Expensive<br />High PageRank but usually few links<br />Links lost over time<br />
Hosting<br />SEO Hosting – mostly expensive & unreliable<br />http://www.skynethosting.net<br />http://www.seohosting.com/...
Setting up the network<br />Install Wordpress on each domain (http://www.wpdesktop.com/)<br />Make the sites look ‘real’<b...
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Building a private blog network - Brighton SEO - John McElborough

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My presentation from the #brightonSEO conference at the Corn Exchange Brighton on 9th September 2011. In the presentation I discuss the steps involved in setting up a scalable private blog network to use as part of your link building campaign.

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Building a private blog network - Brighton SEO - John McElborough

  1. 1. Building a private blog network<br />John McElborough<br />Brighton SEO, September 2011<br />
  2. 2. Do blog networks work?<br />Yes & No<br />Small private networks work best<br />Useful for targeting lots of keywords<br />Very effective on long to mid-tail keywords. <br />Not effective on short tail<br />
  3. 3. What role do blog networks play?<br />
  4. 4. The problem with public blog networks<br /><ul><li>Low quality domains
  5. 5. Sold on PageRank metrics
  6. 6. Expensive
  7. 7. Spam signals
  8. 8. Mostly US based</li></li></ul><li>Benefits of running your own network<br /><ul><li>Low(ish) risk
  9. 9. Value add for clients
  10. 10. Intellectual property
  11. 11. Focus effort on higher value link building
  12. 12. Monetization opportunities</li></li></ul><li>Network setup checklist<br /><ul><li> Get some domains
  13. 13. Install & host Wordpress
  14. 14. Add unique content
  15. 15. Build links
  16. 16. Repeat</li></li></ul><li>Domains<br />Don’t buy dropped domains<br />Use .co.uk or .org.uk’s<br />Mix up the registrars<br />You can ‘opt-out’ of Whois with nominet (or just make up the details)<br />http://www.nominet.org.uk/other/whois/optout/<br />Or<br />http://www.fakenamegenerator.com<br />
  17. 17. Why I avoid dropped domains<br />Expensive<br />High PageRank but usually few links<br />Links lost over time<br />
  18. 18. Hosting<br />SEO Hosting – mostly expensive & unreliable<br />http://www.skynethosting.net<br />http://www.seohosting.com/<br />http://www.seohosting.co.uk/<br />Spread over multiple IP addresses, but don’t obsess about C-class Ip’s<br />Look for separate A Class IP’s as well<br />Mix up nameservers as well<br />Don’t understand this stuff? Hire a sys admin to do it for you<br />
  19. 19. Setting up the network<br />Install Wordpress on each domain (http://www.wpdesktop.com/)<br />Make the sites look ‘real’<br />Use pro themes<br />Show adsense<br />Install GA code<br />Create about us + contact pages<br />Block Majestic, Yahoo*, Linkscape bots<br />
  20. 20. Centralized publishing<br />
  21. 21. Q Network<br />Install wordpress on a private ‘hub’ domain<br />Connect network sites with Q Network plugin<br />Use hub site as CMS<br />Push articles onto your network sites<br />http://jmc.im/qnetwork<br />
  22. 22.
  23. 23. Content<br />Only use original content<br />No spinning/ scraping<br />“Quality content”<br />Launch with 5-10 posts<br />Link out<br />Include images<br />
  24. 24. Where to get the content<br />Textbroker<br />oDesk<br />Interns<br />Students<br />Writer samples<br />
  25. 25. Building links to your network<br />Need 50-100 linking domains per site<br />50 blogs x 100 links = 5000 links<br />Outsource or automate<br />Or outsource the automation!<br />
  26. 26. Link building tactics<br />Get your hands dirty…<br />Blog comments<br />Blog directories<br />Other blog networks – www.buildmyrank.com, www.linxboss.com<br />Forums<br />Article marketing<br />fiverr.com<br />Interlink your blogs (carefully)<br />
  27. 27. Costs<br />Costs estimated based on a 50 site network<br />
  28. 28. www.jmc.im/brightonseo<br />john@ioptimal.co.uk<br />

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