Team 4 Belleza Teach Back

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  • Already mentioned innovative applicator bottle that mixes and applies our formula . It will be delivered together w/ Developer Concentrate (meaning you order the lotion and receive applicator bottle as well – both are Packaged together) Developer Concentrate (our lotion), 250 ml bottle for 12 applications Folding box with 4 Grey Blending Power Shots ammonia-free , 20 ml each; available in 4 shades: 5CA, 6CA, 7CA and 8CA (CA means cool ash)
  • And the result is self-explanatory !
  • Application on dry hair
  • Interactive Highlift swatchcard for more successful consultations All shades available as cans or tubes Use on or off scalp Use with Blonding cream & Blonding Cream Ash – to achieve lightest results without bleaching certain series Virgin hair only – Tint Does not lift already color treated hair
  • Selecting the Appropriate Topchic Lotion when using with 11 Series 30 Volume (9%) = Suggested for fine-normal textures or when less lift is desired 40 Volume (12%) = suggested for normal to coarse/resistant texture or when maximum degree of lift is desired
  • Shade Recommendations The different degrees of controlling dyestuff, start with the shade containing the highest concentration (as shown). Explain that swatches in book show actual result but of course will vary from client to client
  • Emphasize the type of heat that we recommend
  • Determination of Formulation – 11 Series The different amounts are not due to different recommendations, rather easily mixable ratios . The use of NN is not recommended because the pigment concentration Over 70% white hair does not warrant teh lift that the 11 series provides because there is no pigment to lift through resulting in an undesirable end result when used in that scenario.
  • Use Goldwell color wheel and Goldwell blueprint for formulation when determining appropriate shade.
  • The 12 series will deliver more of a pastel blonde due to the smaller contribution of controlling dyestuff On darker levels the 12 series results in a brighter but warmer blonde because there is less control during lifting process 11 series results in a deeper/darker blonde due to the additional controlling dyestuff resulting in a visually darker end result
  • This slide is ideal to summarize the key features and benefits of the Topchic segment Hiblondes Control
  • Neutralights will offer clients with natural darker base levels espresso, mocha and chocolate tones. Clients with darker natural levels often desire lighter tones but are usually left with either too light (blonde) or too warm (red) end results. So this option will give a controlled end result often with no toning necessary. The processing time I shorter due to the controlled lift – Toning is not required. Clients with existing highlights (often done with bleach) can be balanced on their mid-length & ends w/ Colorance Acid Color.
  • Virgin Hair (no color on hair) Total processing time 30 min 1. Apply to mid-lengths and end first, process 10 min . to 15 min. 2. Apply to scalp area and process for 30 minutes without heat Re-Touch Application 1. Apply formula to new growth area only process option A or B – If necessary balance midlengths & ends with Colorance Acid Color Process 15 minutes (with heat – open air system only) Process 30 minutes (without heat)
  • Use Highlift Swatchcard & color wheel, as visual tool for stylist to understand formulations Communicate that Highlift Swatchcard is a great tool for successful consultation when using on a new client
  • Recap Use Highlift Swatchcard as visual to demonstrate points of difference All are recommended for virgin hair All can be used on or off scalp All are mixed with 30 or 40 volume
  • Team 4 Belleza Teach Back

    1. 1. TEAM FOUR
    2. 2. Men ReShade The most masculine way to reduce grey!
    3. 3. Product Concept | Men ReShade Assortment <ul><li>Box: </li></ul><ul><li>4 Grey Blending Power </li></ul><ul><li>Shots; 20ml each: </li></ul><ul><li>Available in 5CA, 6CA, </li></ul><ul><li>7CA, 8CA (CA= cool ash) </li></ul>Innovative Applicator Bottle (offered together with the Developer Concentrate) Developer Concentrate, 250ml for 12 applications
    4. 4. Product Concept | Men ReShade Before / After
    5. 5. <ul><li>The Application: Uncomplicated and Quick </li></ul><ul><ul><li>Gently squeeze the sides of the bottle and apply the foam to dry hair </li></ul></ul><ul><ul><li>Processing time: </li></ul></ul><ul><ul><li>Rinse and shampoo with dualsenses FOR MEN products </li></ul></ul>Product Concept | Men ReShade Application
    6. 6. HiBlondes Control
    7. 7. <ul><li>Shows achievable results in different </li></ul><ul><li>base levels </li></ul><ul><li>Contains entire Topchic HiBlondes Control assortment (NeutraLights) </li></ul>Highlift Color Card
    8. 8. Topchic HiBlondes Control <ul><li>Key Benefits </li></ul><ul><li>Coenzyme Technology </li></ul><ul><li>Color Equalizer System </li></ul>
    9. 9. <ul><li>The catalyst increases the performance of a chemical system </li></ul><ul><li>The catalyst system enables the 12 Series to deliver more lift than the 11 Series - without increasing the total alkali amount </li></ul>Topchic HiBlondes Control Highlift Control Formula for built-in security in every shade: Perfectly adjusted pigment concentration for reliable results.
    10. 10. Selecting the Appropriate Topchic Lotion Topchic Lotion Levels of Lightening 9% (30 vol.) 2-3 levels 12% (40 vol.) 3-4 levels 9% (30 volume) 3-5 levels 11*,12*, NeutraLights * When adding Blonding Cream is added 12% (40 volume) 4-5 1/2 levels 11*,12*, NeutraLights * When adding Blonding Cream is added
    11. 11. 2 Parts Lotion + 1 Part Color Mass H 2 O 2 : 9% - 30 volume 12% - 40 volume Recommended Mix: 2:1 50ml – 30/40 volume only 25ml – HiBlondes Control Determination of Formulation
    12. 12. Topchic HiBlondes Control 11 Series
    13. 13. <ul><li>Different degrees of drabbing pigmentation shown descending from most concentrated to least </li></ul><ul><li>Select the 11 Series shade according to natural base shade and desired end tonal result </li></ul>Shade Recommendations Topchic HiBlondes Control – 11 Series
    14. 14. Standard Application <ul><li>Apply to clean, dry hair. </li></ul><ul><li>Use a bowl & brush application or Goldwell ColorMat </li></ul><ul><li>Mix 2:1 – 2 parts Topchic Lotion 30 or 40 volume to 1 part HiBlondes Control Shade </li></ul><ul><li>Standard mixture: 50ml Topchic Developer with 25ml HiBlondes Control. Process at room temperature 45 minutes or 30 minutes with heat. (HEAT: Open air system ONLY, no hooded dryer, example Olymp HairMaster) </li></ul><ul><li>Rinse, emulsify, Shampoo with co lorglow [IQ] Cleanse Shampoo & finish with co lorglow [IQ] Color Neutralize Conditioner or co lorglow [IQ] serum. </li></ul>Topchic HiBlondes Control – 11 Series
    15. 15. Formulations Topchic HiBlondes Control – 11 Series Blue Print Formula Blue Print Formula <ul><li>XL 6 </li></ul><ul><li>TC 10B </li></ul><ul><li>NCP </li></ul><ul><li>% </li></ul>50ml 40 volume 25ml 11V Color Balance- Colorance Acid w/10B XL 8  TC 10GB NCP % 50ml 30 volume 25ml 11GB Color Balance- Colorance Acid w/10GB
    16. 16. 70 – 100%* Determination of formulation - Coverage of Grey Hair *In this case the use of the 11Series is not recommended, because lift of the hair color is not necessary, please refer to the rules of conventional colors. Topchic HiBlondes Control – 11 Series White present Amount Topchic-Lotion Amount 11 Series Amount 9N up to 30 % 30 - 50% 50 – 70% 50ml 40ml 40ml 25ml 10ml 15ml - 10ml 25ml
    17. 17. Formulations - Coverage of Grey Hair Topchic HiBlondes Control – 11 Series Blue Print Formula Blue Print Formula <ul><li>XL 6 </li></ul><ul><li>TC 10B </li></ul><ul><li>NCP </li></ul><ul><li>% 40% </li></ul>40ml 40 volume 10ml 11V 10ml 9N Color Balance- Colorance Acid w/10B XL 8  TC 10GB NCP % 60% 40ml 30 volume 15ml 11GB 25ml 9N Color Balance- Colorance Acid w/10GB
    18. 18. Topchic HiBlondes Control – 12 Series
    19. 19. <ul><li>Five shades for Ultra-Blonde results (cool, neutral, warm) </li></ul><ul><li>Segment of stronger highlift shades to deliver maximum lift and </li></ul><ul><li>control in one step without having to use bleach </li></ul><ul><li>Highlift Catalyst System - allows up to 5 levels of lift </li></ul><ul><li>Can be used with Blonding Crème and Blonding Crème Ash </li></ul>Topchic HiBlondes Control – 12 Series
    20. 20. Shade Recommendations Topchic HiBlondes Control 12 Series Level 12GN 12 BG 12BN 12BS 12BM 8 light blonde 7 med blonde 6 dark blonde 5 light brown Not Recommended
    21. 21. Standard Application <ul><li>Apply to clean, dry hair </li></ul><ul><li>Use a bowl & brush application or Goldwell ColorMat </li></ul><ul><li>Mix 2:1 – 2 parts Topchic Lotion 30 or 40 volume to 1 part HiBlondes Control </li></ul><ul><li>Standard mixture: 50ml Topchic Developer with 25ml HiBlondes Control </li></ul><ul><li>Process at room temperature 45 minutes or 30 minutes with heat (HEAT: Open air system ONLY, no hooded dryer, example Olymp HairMaster) </li></ul><ul><li>Rinse, emulsify, Shampoo with co lorglow [IQ] Cleanse Shampoo & finish with co lorglow [IQ] Color Neutralize Conditioner or co lorglow [IQ] serum </li></ul>Topchic HiBlondes Control 12 Series
    22. 22. Formulations Topchic HiBlondes Control – 12 Series Blue Print Formula Blue Print Formula <ul><li>XL 5 </li></ul><ul><li>TC 10B </li></ul><ul><li>NCP </li></ul><ul><li>% </li></ul>50 ml 40 vol 25 ml 12BM Color Balance- Colorance Acid w/10B XL 8  TC 10GB NCP % 50 ml 30 vol 25 ml 12BG Color Balance- Colorance Acid w/10GB
    23. 23. <ul><li>Topchic HiBlondes Control 12 verses 11 </li></ul>Topchic 12 Series Base formula: Highlift Base Mixing ratio: 2:1 Levels of lift: up to 5 levels ( ideal for brilliant highlights) Apply on Levels: 5 to 8 Concept: The highest lightening for brilliant, clear blondes. Fine pigment concentration for soft counteracting. No grey band on already lightened or fine hair bases. Topchic 11 Series Highlift Base 2:1 up to 4 levels ( even on light brown hair) 6 to 8 Concept: For warm-golden to cool blondes. High pigment concentration for expressive blondes.
    24. 24. Summary TOPCHIC HiBLONDES CONTROL PROVIDE: A system comprising of Topchic 11 and 12 Series for the strongest lift and tone in one step Highlift Control Formula Topchic Highlift Color Card with accurate swatches and Base Level Analyser Integrated Protect System now with a doubled concentration of Coenzymes Reworked Blonding Cream/ Ash allows mixing now also with 12-series YOUR BENEFIT ... Fulfill every client‘s need on every hair base Absolute reliability and predictability of the result Absolutely precise shade selection and consultation Superior hair care with more shine and smoothness – every time Lightest Results and even more flexibility without any limitations ... FOR YOUR CLIENTS Individual, lively blonde results that fit to their type perfectly Always exactly the blonde they desire Professional blonde service from start to finish Lastingly beautiful color and shiny smooth hair Lightest Blonde Results
    25. 25. Topchic NeutraLights
    26. 26. <ul><li>Lightens up to 4 levels, provides optimum protection & a lighter color result </li></ul><ul><li>without brassiness for client s with dark natural hair levels 2-5. </li></ul><ul><li>4 shades offer natural, neutral brown & dark blonde effects for highlight and </li></ul><ul><li>highlift clients with dark base levels. </li></ul><ul><li>Controlled lift for first time color clients afraid of bleach w/ shorter processing. </li></ul><ul><li>Regrowth service for clients already lightened. </li></ul>Current issue: More Time Consuming Two steps 1. Pre-lighten 2. Apply a suitable shade to achieve result >>>> Topchic NeutraLights
    27. 27. Shade Recommendations Choice of Topchic Lotion 2 – 3 levels lighter 30 Volume Topchic Lotion 3 – 4 levels lighter 40 Volume Topchic Lotion Level Violet Ash Blue Ash Green Ash Ash Ash 5 light brown 4 med brown 3 dark brown 2 black
    28. 28. <ul><li>Usage Tips </li></ul><ul><li>Due to concentration of cool, control drabbers, apply to the hairline after 15 minutes (when processing without heat) or after 10 minutes (when processing with heat) </li></ul><ul><li>Recommended for full-head, re-touch applications, highlighting and creative techniques </li></ul><ul><li>NeutraLights is not recommended for use when grey exceeds 20% </li></ul><ul><li>Select appropriate highlift shade from assortment according to base level and desired end result </li></ul>Natural Beautiful Browns and Blondes Topchic NeutraLights
    29. 29. Standard Application Topchic NeutraLights 1. Apply to clean, dry hair 2. Use a bowl & brush application or Goldwell ColorMat 3. Mix 2:1 – 2 parts Topchic Lotion to 1 part Topchic Haircolor 4. Standard mixture: 50ml 30 or 40 volume with 25ml NeutraLights color 5. Process at room temperature 30 minutes or 15 minutes with heat (HEAT: Open air system ONLY, no hooded dryer, example Olymp HairMaster) 6. Rinse and shampoo with co lorglow [IQ] Cleanse Shampoo 7. Post condition with colorglow [IQ] Color Neutralize Conditioner or finish with co lorglow [IQ] Color Finish Serums
    30. 30. Formulations Topchic NeutraLights Blue Print Formula Blue Print Formula <ul><li>XL 3 </li></ul><ul><li>TC 6B </li></ul><ul><li>NCP </li></ul><ul><li>% 0 </li></ul>50ml 40 volume 25ml Green Ash Color Balance w/6B XL 4  TC 7GB Highlights NCP % 50ml 40 volume 25ml Blue Ash
    31. 31. <ul><li>Topchic HiBlondes Control and NeutraLights </li></ul>Review <ul><li>Color Balance the existing shade in the mid-lengths and ends with Colorance Acid Color for the best results </li></ul><ul><li>Consider percentage of grey before choosing product </li></ul><ul><li>Apply to hairline last for fine texture hair </li></ul><ul><li>Don’t pull through previously lightened hair </li></ul><ul><li>Hair porosity, texture and technique can and will influence the amount of lift and end result </li></ul>
    32. 32. <ul><li>Topchic HiBlondes Control 12 Series </li></ul><ul><li>Key Benefits </li></ul><ul><li>Provides Clear lift up to 5 levels </li></ul><ul><li>Contains less dyestuff for less color deposit </li></ul><ul><li>Positioning: </li></ul><ul><li>Perfect for clients who </li></ul><ul><li>want to achieve hi-lift w/o using bleach </li></ul><ul><li>Positioned above the 11 Series </li></ul><ul><li>Topchic HiBlondes Control 11 Series </li></ul><ul><li>Key Benefits </li></ul><ul><li>Provides up tp 4 levels of lift </li></ul><ul><li>Can be mixed with Blonding Cream and Blonding Cream Ash for extra lift. </li></ul><ul><li>Positioning: </li></ul><ul><li>Provides highlifting and toning in one single step. </li></ul><ul><li>Lift and tone while protecting the hair </li></ul><ul><li>Topchic NeutraLights </li></ul><ul><li>Key Benefits: </li></ul><ul><li>Designed only to be used on dark hair (levels 2-5) </li></ul><ul><li>Controlled neutralizing of natural warm pigments </li></ul><ul><li>Positioning: </li></ul><ul><li>Same Topchic formula with Coenzyme Technology and Color Equalizer </li></ul><ul><li>Natural, neutral brown and dark blonde effects for your highlighting clients with dark color base </li></ul>

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