Dividing the presentation into two parts. The first part will be an introduction to eBooks
Digital sales distribution is akin to print sales and distribution. There are the 3 basic steps to selling books. Digital book sales however have a much different cost structure. low overhead, etc.
Ingram Content Services - An internal reorganization of Ingram in order to streamline the different areas of Ingram. Still in development. Basically we have three choices 1) Wait to see what happens with the digital market 2) Start to use Ingram and leverage its relationships with tradtional retailers and eTailers 3) Create our own file creation, storage, and distribution system
Either way that we decide to distribute eBooks is going to take bandwidth from someone There will be time involved with creating files, pushing files, and creating distributor relationships
eBooks & eBook Sales PoliPointPress Digital Content Strategy
Creating eBooks Vendor - Creating ePDF files is fairly easy and could be handled in house We would pay a vendor for file conversion from our InDesign files ~$.60 per page conversion (likely cheaper than IPS) In House - Creating ePDF files is fairly easy and could be handled in house Creating ePUB files is time consuming and takes expert coding knowledge Ingram - IDS would handle file conversion (fee would apply) We would pay IDS for file conversion from our InDesign files ~$.60 per page conversion