E Books And E Book Sales
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  • Dividing the presentation into two parts. The first part will be an introduction to eBooks
  • Format wars.
  • Format wars.
  • Digital sales distribution is akin to print sales and distribution. There are the 3 basic steps to selling books. Digital book sales however have a much different cost structure. low overhead, etc.
  • Ingram Content Services - An internal reorganization of Ingram in order to streamline the different areas of Ingram.  Still in development. Basically we have three choices 1) Wait to see what happens with the digital market 2) Start to use Ingram and leverage its relationships with tradtional retailers and eTailers 3) Create our own file creation, storage, and distribution system
  • Either way that we decide to distribute eBooks is going to take bandwidth from someone There will be time involved with creating files, pushing files, and creating distributor relationships

E Books And E Book Sales Presentation Transcript

  • 1. eBooks  &  eBook Sales PoliPointPress Digital Content Strategy
  • 2. eBooks and eBook Sales
    • 1) Understanding eBooks
    •  
    •  
    • 2) Creating, storing, and distributing eBooks
  • 3. Understanding eBooks  
  • 4. Reading eBooks
    • Devices
    • ePaper Devices
      • Kindle -->
      • ILiad
      • Sony Reader
    •  
    • Screen Devices
      • iPhone
      • Blackberry
      • Personal Computers
    • Applications
    • Web based applicaitons
      • Bookworm - Part of O'Reilly  
        • Upload to an online library
        • Accessible from any browser
    •  
    • Desktop Applications
      • Stanza
      • Adobe Digital Editions
        • Files stored on your device
    There is currently a format war going on.  Different content providers and device makers are trying to make their format the industry standard
  • 5. Online Retailers
    •   eBook Stores
    •  
    • Amazon.com
    •  
    • Sony
    •  
    • b&n.com (Fictionwise)
    • Free eBooks
    •  
    • Google - mobile reader link
    •  
    • projectgutenberg.org
    •  
    • epubbooks.com
  • 6. Selling eBooks 3 Steps 1) Creating eBooks 2) Storing eBooks 3) Distributing
  • 7. Creating eBooks Vendor - Creating ePDF files is fairly easy and could be handled in house We would pay a vendor for file conversion from our InDesign files ~$.60 per page conversion (likely cheaper than IPS) In House - Creating ePDF files is fairly easy and could be handled in house Creating ePUB files is time consuming and takes expert coding knowledge Ingram -      IDS would handle file conversion (fee would apply) We would pay IDS for file conversion from our InDesign files ~$.60 per page conversion
  • 8. Storing eBooks   
    • CoreSource - An off site digital asset storage system  which would store all of our digital books and distribute them to the retail channels that we choose.  
    • Cost per year is $618.75 for all of our books as of the summer list.
    • We set up distribution deals with retailers and handle accounting directly. 
    •  
    • Self Hosting -   Hosting the files on our web server. 
    • We set up distribution deals with retailers and handle accounting directly.
  • 9. Distributing eBooks
    • Self Distribution
    • We could offer 2 file types
      • ePDF
      • ePUB
    • Offer titles both by book and by chapter
    •  
    • Costs - 
    • Paying for website
    • ~2% fee to authorize.com
    • 10% to the author 
    • Price books at $9.95 and $12.95 (for much longer titles)
    • Chapters should be .99 each
    • Uploading to CoreSource
    •  
    • They create file types that we choose
    • IDS distributes to the channels that we choose.
    •  
    • We use the CoreSource website to manage assets and push assets to various distributors
    •  
    • Costs - 
    • $618.75 per year storage and push fee
    • No merchant fee
    • We set the price
    • 10% to the author
    • Selling full titles only
    •  
    •