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Hard Electric Tour 2010 Presskit


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  • 1. Presents www.hard electric
  • 2. We are extremely pleased to announce to you HARD ELECTRIC TOUR 2010, the first-of-its-kind annual national winter alternative music festival tour in India, which would become an annual event going forward. The music festival tour spanning from 2th to 4th December will cover New Delhi, Shillong and Bangalore. The international, national and local bands will not only provide heart-pounding entertainment but will also engage in spreading socially-relevant messages. We have identified the HIV/AIDS campaign as a core issue that needs to be supported and strengthened. We are driven by a strong belief that music is the best tool to reach the young people with the message telling them to be on the safe side. The tour 2010 is poised to be the most spectacular event of the year; we are convinced that working with us will help further strengthen and cement you dominant position more firmly as a youth brand. We offer you a wonderful business opportunity by way of advertisement at every stage of the tour that will see a thronging mass of young people. We request you to get involved and join hands with us in this upcoming tour which promises to be a great experience. We hope this will generate sufficient interest in you to help us work for a good cause to save thousands of lives as well as promote your company. Also, 15% proceed made from the ticket sales will go to charity (HIV/AIDS NGO).
  • 3.
    •   The travelling music festival HET 2010 will include 3 international bands and 6 national bands on board. The tour will cover 3 cities in the country and organised at huge outdoor venues, each night a popular local band of the host city also gets to open the concert. The entire event will run for approximately 7 hours. The main headlining act will take the stage for an hour and other international bands will play 30 minutes set each. Whereas local artists to get a time slot of 20 minutes each.   The followings will also deliver additional attractions:  
    • Sponsors Stall
    • Press conference
    • Merchandise Tents
    • Food/Beverage Stalls
    • NGO Movement & Foundations
    • Meet & Greet (Autograph Signing Session)
    • Special Lighting and Fire Crackers display
  • 4. Yes, here at the HARD ELECTRIC TOUR we understand what today’s youth like and don’t like. We are dedicated and aim to attract such a demographic group (teenagers and young adults). This is also a chance for those who are young at heart or wanting to experience their youth once again to ROCK OUT. We go by what we believe that nothing is too late.   The tour aims to keep up with the freshest standards and production quality that the ENTERTAINMENT world has to offer. Our unique vision at HET is to team up with a different social cause every year. Our goal is to send a message across to young people to be “safe” via Rock n' Roll. This isn't just about good intentions. It's also about great results.
  • 5. To promote the upcoming travelling music festival event Hard Electric Tour 2010 achieve more mileage. PRE-HET HANGOVER is a series of advance promotional gigs that will visit the entire HET 2010 host cities and other metro cities in the country starting June onwards, armed with live bands not only to create a mass awareness and publicity campaigns but also to ask people join the FUN FAMILY force. It also feature a bunch of easy to win contests to let people participate and win free VIP Backstage HET 2010 passes, tee shirts and much more.   This is a special contest inviting people to send photos of them, relatives or friends wearing the official HET merchandise or making HARD ELECTRIC TOUR signs/logo on their faces, shirts, hands, arms, cars, bikes, bags, palms etc. Each month these photos will then be put up on the official tour website, social networking pages on MySpace, Facebook, Orkut, Twitter etc The best entry gets to win Penguin of the Month title each month, the prize include two free ALL ACCESS Backstage HET 2010 passes and also the chance to meet, greet their favorite ARTISTS on board, and take home signed free autographed goodies. This is something every young people won’t like to miss and is an easy way to win attention. The Contest will start rolling from JULY onwards.
  • 6. Sum 41 is a Canadian punk rock band from Ajax, Ontario, active since 1996. The band signed an international record deal with Island Records in 1999. And the band was personally chosen by Metallica to be the main tribute act for their MTV icon: M etallica in 2003. The band released their debut album, All Killer No Filler in 2001. The band achieved mainstream success with their first single from the album, "Fat Lip", which reached number-one on the Billboard Modern Rock Tracks chart and remains the band's most successful single to date. All Killer No Filler was certified platinum in the United States, Canada and in the UK. The band has since released three more studio albums: Does This Look Infected? (2002), Chuck (2004) and Underclass Hero (2007). All three albums were certified platinum in Canada. The lead singer Deryck Whibley was married to fellow canadian popular teen icon Avril Lavigne .
  • 7. The veteran punk rock band from Bremerton, Washington (USA). Formed in 1993 by vocalist/bassist Mike Herrera, drummer Yuri Ruley, and guitarist Andy Husted. The band has recorded eight studio albums, four EPs, four compilation albums, a live album, a VHS tape, a DVD and released 20 singles. MxPx broke out of the underground in 1996 with their classic third LP, Life in General. The album included such fan favorites as "Chick Magnet" and "Move to Bremerton." The band also did the OST for blockbuster movies like Scooby doo, The Passion of Christ, Just Click, New York Minute and many more others.
  • 8. Breathe Carolina is an electronica/pop band from Denver, Colorado, composed of David Schmitt and Kyle Even. Recording songs on GarageBand for fun. They started out as a MySpace band, getting over 10,000 plays in 2008 and accumulating over 30 million plays during 2009. The Denver group's blend of synth-based beats and melodic screaming first appeared on the public radar in 2007 with the self-released Gossip EP. It was followed in 2008 by the band's first full-length for Rise Records, It's Classy, Not Classic, which featured all of the tracks that appeared on Gossip with six new additional songs. The duo has toured relentlessly, sharing the stage with contemporaries such as the Secret Handshake, Millionaires, and Brokencyde. Now they are one of the biggest upcoming artists in North America, Europe, Australia and Japan. They are signed to Fearless Records.
  • 9. The hardcore rock band from London, United Kingdom. The band's lineup included trey on Vocals, Danny C on Drums, Danny G on Bass, Matt on guitar & Damian on Lead Guitar. They are signed to The Agency Group which is the largest ARTIST management agency in the world. They released their first EP - Searchlights in 2008 on Small Town Records (UK) . Shadows Chasing Ghosts has toured whole Europe & Australia supporting big bands like Haste The Day, Finch, A Day to Remember, Blessed by a Broken Heart, The Used and many more. The band is currently the most popular upcoming rock artist in UK.
  • 10. Born from the ashes of one of the UK's top underground pop-rock bands, Brooke have set their sights on their name being up in lights for the world to see. Despite a large amount of set-backs and complications in the past, the band have stormed their way through, and have come out the other end with a comfortable and stronger sound than ever before. The band members are lead guitarist and singer, 22-year-old Alex Willlams, Bassist Jack Merrony , Carl Burder on guitar and Gav Barnett on drums. They just released Smiling Through The Clouds on digital download recently, with 100 per cent of all profits going to the official Haiti appeal.
  • 11.  
  • 12. Contact our Marketing Head Parmeet Kaur Bhatia at [email_address] Contact our Business Developer Paul Hongkong at [email_address]   Contact our Media Consultant Zack Sitlhou at [email_address]   Contact our Tour Manager Michael Loli at [email_address]   Contact our Founder/ Team Head John Maram at [email_address]   Phone: +91-987352542 Address: Re-invent Clock GROUP 62 E/1,2nd floor Humayunpur, Safdarjung Enclave New Delhi -110029 Management website: Official tour website: