Your SlideShare is downloading. ×
Building Vibrant Open Source Communities
Building Vibrant Open Source Communities
Building Vibrant Open Source Communities
Building Vibrant Open Source Communities
Building Vibrant Open Source Communities
Building Vibrant Open Source Communities
Building Vibrant Open Source Communities
Building Vibrant Open Source Communities
Building Vibrant Open Source Communities
Building Vibrant Open Source Communities
Building Vibrant Open Source Communities
Building Vibrant Open Source Communities
Building Vibrant Open Source Communities
Building Vibrant Open Source Communities
Building Vibrant Open Source Communities
Building Vibrant Open Source Communities
Building Vibrant Open Source Communities
Building Vibrant Open Source Communities
Building Vibrant Open Source Communities
Building Vibrant Open Source Communities
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Building Vibrant Open Source Communities

4,205

Published on

I delivered this presentation in March at an SDForum event, where I was privileged to share the stage with Fabrizio from Funambol.

I delivered this presentation in March at an SDForum event, where I was privileged to share the stage with Fabrizio from Funambol.

Published in: Technology, Business
0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
4,205
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
61
Comments
0
Likes
5
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Building Vibrant and Sustainable Communities John Mark Walker openCollabNet Community Manager October 16, 2008
  • 2. Building Communities
    • What is community building?
      • Building relationships with a critical mass of people such that these relationships may be leveraged for current and future business
    • Community development == business development for the 21st century
      • Your success now lies in the hands of people with a non-binding relationship to your business
      • 3. How do you keep them engaged while attracting more to your community?
  • 4. Community Best Practices
    • Lose the fear
      • Don't be afraid of a phenomenally successful community or project
      • 5. Commonly heard (mistaken) phrases:
        • “But it will cannibalize our sales!”
        • 6. “Our #1 competitor is our Open Source product”
      • Factor in the risk and go with it
        • Majority will happily use free product and never pay for it
        • 7. While they may not buy from you, they're also not buying from your competitors
    • How do you attract a mass audience to your free project and still maintain a lucrative sales pipeline?
  • 8. Community Best Practices
    • A: Don't be afraid to let your community develop its own identity
      • Lifetime community user will be different from your enterprise buyer
        • Will expect a more flexible, “hackable” product
        • 9. Do not like to be forced into a particular approach
      • Bottom line: Community product will differ from enterprise product
        • This is an opportunity!
    • What's the biggest mistake companies make when differentiating between free and something to sell?
  • 10. Community Worst Practices
    • Let's Design Our Project to Fail!
      • Boxing in your free product as a lesser competitor will ensure that it stays that way
      • 11. It's a self-limiting, self-fulfilling prophecy
    Free product Enterprise Product
  • 12. Community Best Practices
    • What to do Instead?
      • Your community is where new things should be attempted
      • 13. Your community is not the place to design all facets of a product by PRD
    • “Total Innovation Opportunity”
      • Maximizing of innovation points around your product offerings
      • 14. Must increase the variety of people using your software
        • cross-section of users, developers, tinkerers, etc.
  • 15. Community Best Practices
    • “Total Innovation Opportunity” continued
      • Maximize the points where your community participates in your project and product design
      • 16. Different types of users will touch the product at different stages
        • A hacker / tinkerer / hobbyist might prefer a lighter-weight product in a less developed state
        • 17. A sysadmin can make do with a product that works but requires some manual labor
        • 18. Typical end user will want something that “just works”
        • 19. Product development must capture feedback at each stage
        • 20. All users will be capable of producing documentation
  • 21. Feedback Loops
    • Feedback Loops
      • Tinkerers should be engaged with your engineering team
        • Do you have the mechanisms in place to allow for that?
        • 22. Do you have projects of interest for them?
      • Sysadmins can engage with your developers, product management and QA
        • Are there adequate paths of communication between them?
      • End users can provide valuable feedback for QA and technical writers
    • So now what does our product visual look like?
  • 23. Community Best Practices Enterprise Product Free Product Experimental UI New, open API
  • 29. Community Best Practices
    • Total Innovation Opportunity
      • New feature experimentation should happen in the community, where you can afford to make mistakes
      • 30. Side projects can also take place in the community
        • May develop into product features, or not
      • Development should happen at a faster pace in the community
        • Corollary: development should happen at a much slower pace for your enterprise products
    • How do you identify which community participants fill which role?
      • Much of it will happen without your interference
      • 31. However, demand generation does help – Eloqua, Loopfuse
  • 32. Community Best Practices
    • That's great, but how do I get more people involved?
    • 33. Be a part of the conversation!
    • 34. aka, The Community Development Long Tail
      • Engage with outside groups
      • 35. Recruit internally those with a voice (or can develop one)
      • 36. Don't worry about strict adherence to corporate messaging
  • 37. Community Development Long Tail
    • Where and How should I reach out to other groups?
      • Outside groups can be broken into 3 basic tiers
    Tier 1: Groups with obvious connections - Partner companies, relevant consortia Tier 2: Groups with less obvious connections - Educational orgs, community-driven projects Tier 3: Find some common interests among your community members and invest in them
  • 38. Community Development Long Tail
    • Tier 1 Groups
      • Most obvious and should receive the most focus
      • 39. Should justify each example with tangible business opportunity
    • Tier 2 Groups
      • Community-driven projects related to your technology
        • May be a quasi-competitor
      • Educational organizations with a technical focus
      • 40. Might be able to justify each example with future business opportunities
    • Tier 3 Groups
      • Driven by common interests of your community
        • Social causes, eg. political or charitable orgs
  • 41. Community Development Long Tail
    • Rules of Engagement
      • Identify strategic groups within each tier
      • 42. Within your organization find those who can express themselves
      • 43. Engage in conversations in and around strategic groups
        • Blogs, social networking, community web sites
      • Sponsor events and groups as resources allow
    • Messaging is so 20th century
      • Not all conversations are going to adhere to your messaging
        • You need to be flexible, within limits
      • Train messengers in basics, and then turn them loose
  • 44. Community Best Practices Enterprise Product Free Product Experimental UI New, open API Pol. org Char. org
  • 45. Community Best Practices - Examples
    • Red Hat Software
      • Has successful enterprise product - RHEL
      • 46. Has successful, growing community with its own identity – Fedora
        • Community product differs substantially from enterprise
      • Invests in social causes – OLPC, FSF
      • 47. Leverages community value into $$$
    • But Red Hat is not my favorite example...
  • 48. Community Best Practices - Examples
    • My favorite example – Google
      • Google's Open Source Program Office is a model to be emulated by tier 1 vendors
      • 49. Google invests in many social causes
      • 50. Invests in many communities, whether there is a direct relationship or not
        • Google Summer of Code
      • Community experience very different from their premium product
      • 51. Net effect: developers around the world ready to pounce on initiatives like Open Social, Android, etc.
      • 52. Net effect2: Google gets a pass for some PR miscues
        • Some press attention may be negative, but “people on the ground” very much revere Google
  • 53. Community Best Practices
    • Potential pitfalls
      • Product differentiation is good, but don't go too far
        • Community users need a convenient path to enterprise
        • 54. If you want people to buy from you, must give them a compelling reason
      • Don't over-invest in tier 2 or tier 3 community efforts
      • 55. If your product doesn't give people value, they're not going to join your community
      • 56. “Loose lips sink ships”
        • turning people loose on blogs is great, but make sure they have adequate training on what is and is not acceptable
  • 57. Community Best Practices
    • Key Takeaways:
      • Creating an Open Source product means creating a different product, not just a downsized version of what you sell.
      • You must create an emotional tie-in between you and your community
  • 58. Thank You Contact Info: [email_address] http://twitter.com/johnmark http://collab.net/community http://tinosc.blogspot.com

×