Old Spice’s iconic YouTube campaign of the manlyOld Spice Guy cost $0TOUPLOAD. It was so successfulthat it resulted in nearly50MILLIONVIEWS and doubledtheir sales.A 30SECONDSPOT during the 2012 Super Bowl cost$3.5MILLION with 111.3MILLION viewers tuning in.
Content• Tell your audience what you want them to do!• Camstudio.org or Camtasia.com• Glyder• Scheduling
Facebook• Post between 1pm and 4pm• 80 Characters or less• Include a pictureVery targeted advertising
Twitter• Post between 10am and 1pm• 2.5 hr half life• # tags• Search.Twitter.com
Tools• Hootsuite• Social HQ – Top Fans, Contests, Fan Gates, Friend Gates• Woobox• Wildfire• Shoutlet
Tools• Google – Analytics, UTM tags• Wordpress, proof of concept – Plugins• Free Advertising Credit - $700• WPMU Development