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Why you need a responsive website
Why you need a responsive website
Why you need a responsive website
Why you need a responsive website
Why you need a responsive website
Why you need a responsive website
Why you need a responsive website
Why you need a responsive website
Why you need a responsive website
Why you need a responsive website
Why you need a responsive website
Why you need a responsive website
Why you need a responsive website
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Why you need a responsive website

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Responsive website have many advantages for website owners in ensuring that mobile and portable device users can access the content of your website in an easy to read format. …

Responsive website have many advantages for website owners in ensuring that mobile and portable device users can access the content of your website in an easy to read format.

John Parnell Pierce explains what is a responsive website and how it can be of benefit to your business.

Published in: Technology, Business
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Transcript

  • 1. Mobile Friendly WebsitesWhat is a responsive website?
  • 2. Mobile Friendly WebsitesWhy you need a responsive website.
  • 3. Mobile adoption is growingsmartphones and tablets are leading multi-screen customer experiences.mobile web is growing faster than the first waveof online Internet use.customers are making consumer choices viamobile devices
  • 4. Broad range of different devicesDesktop computersPortable computers and tabletsSmart PhonesEmbedded browsers - web enabled TVs, gameconsoles or set top boxes
  • 5. User frustrationusers abandon sites theyve found to not beuser friendlymobile users tend to leave sites that arentoptimised for their devicemobile users are more likely to buy from mobilefriendly sites
  • 6. CompetitionThe risk of losing your customers to mobilefriendly web sites
  • 7. The advantages of responsive sites
  • 8. Users move between devicesstay in front of customers at every stage of theironline journeyyour site content is the same at every stage ofthe journey
  • 9. No need to re-author contentThe same information and services are availableto all users no matter what device they areusing.this simplifies internet marketing and SEO.theres no need to develop and manage content formultiple websitesthus a unified approach to content managementtheres only one set of analytics to examinerequires a single strategy to develop and deploy
  • 10. Google recommends responsive web designbecause having a single URL makes it easierfor Google to discover contentimportant to have a site that places higher onmobile search resultsSearch engines prefer it
  • 11. Customer friendlycustomers can make purchase decisionsimmediately no matter where they are located
  • 12. The Internet has already changed the buyingpatterns of customers.The mobile web is going to shift it again, this timeaway from the desktop and back out into thestreets.
  • 13. It is not an issue of"How can I afford to become mobile friendly?"but rather"How can I not afford to be mobile friendly?".

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