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Tips and advice to Make Your Real Estate Web Site Profitable
 

Tips and advice to Make Your Real Estate Web Site Profitable

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    Tips and advice to Make Your Real Estate Web Site Profitable Tips and advice to Make Your Real Estate Web Site Profitable Presentation Transcript

    • Tips and Advice on -How to Make Your Office Web Site Profitable! Presented by John D. Mayfield
    • What Do Consumers Want?
    • Im currently trying to find a realtor and Imastonished at how poor their web presence is.They largely consist of self congratulatoryspiel with no focus on what I need. I mean,Im about in the market to spend 500k andtheres very few from their sites that wouldgive me confidence.
    • What Do Consumers Want?Photos Search for User HomesFriendly 101 Videos Basics Help With Credit
    • What Do You Need?Profitable Drip Marketing UserFriendlyBack-End Front-End Option Friendly Agent Integration
    • Tips to MakeYour Office WebSite MoreProfitable…
    • Have an “excellent” IDX Feed
    • IDX - Feed
    • IDX Feed User Friendly
    • IDX Feed User Friendly
    • Auto-Fill
    • Auto-Fill
    • Auto-Fill
    • IDX Feed User Friendly
    • Help!
    • Jing – It’s “FREE!”
    • Camtasia Studio
    • Camtasia Studio
    • TubeTape.com
    • Have an “excellent” IDX Feed
    • Two-Way Communication
    • Two-Way Communication
    • 1st – Consumer to Agent
    • 1st – Consumer to Agent
    • 2nd – Agent to Consumer
    • 2nd – Agent to Consumer
    • Did You Know?Typical Internet Home-Buyer Spends8 to 12 Weeks looking.Will visit 5 different Company websitesComplete 3 inquiry forms (leadforms)
    • Did You Know?92% Said agent response time isimportant.48% of internet buyersubmission’s said they neverheard from anyone.
    • Did You Know?75% of the internet buyersubmissions said it tookover 24 hours forsomeone to get back tothem.
    • Did You Know?According to aCalifornia Associationof REALTORS® study,50% of buyers saidspeed of response wasimportant.
    • Did You Know?Expected aresponse within 30minutes or less!
    • 2nd – Agent to Consumer How fast are your agents responding to Web Site leads?
    • Have an “excellent” IDX Feed
    • Two-Way Communication 1- Consumer to Agent 2- Agent to Consumer
    • Good Content – “Sticky!”
    • Good Content – “Sticky!”
    • Good Content – “Sticky!”
    • Good Content – “Sticky!”
    • Good Content – “Sticky!”• How to Videos• Top 10 Lists – “Do’s and Don’ts”• Frequently Asked Questions• Neighborhood Videos• Community Events Calendar• Community Events – Photos, Videos• Links to Schools• Links to Local Information• Good Books to ReadMake Sure You Can “Customize” Your Web Site!
    • Good SEO – or Google Juice
    • Good SEO – or Google Juice
    • Tracking VisitorsGoogleAnalytics orOther TrackingSoftware
    • Capture Leads (Visitors)
    • Capture Leads (Visitors)
    • Blog – Leads – E-Newsletters
    • Offer a “FREE” e-Book…
    • Back-End Office
    • Back-End Office
    • Back-End Office
    • Back-End Office
    • Back-End OfficeCreate “DripMarketing” Campaigns
    • Flexible for Growth – Teams?
    • Flexible for GrowthMobile Ready?
    • Flexible for Growth HTML 5?
    • Social Network Friendly
    • Can You Post to Craigslist?
    • Excellent IDX FeedTwo-WayCommunicationGood Content
    • Capture LeadsBack-End OfficeFlexible for Growth –HTML 5 – Mobile ReadySocial Network Friendly
    • 866.997.REWS (7397)
    • FREE – Stuff!
    • Thank You! John Mayfield www.RealEstateTechGuy.com John@RealEstateTechGuy.com