Seven secrets to success using today's technology for leadership academy

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http://www.BusinessTechGuy.com - This is a PDF version of my PowerPoint delivered to the Leadership Academy in Columbia, MO on July 16th, 2014

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Seven secrets to success using today's technology for leadership academy

  1. 1. Seven Secrets to Success Using Today’s Technology… John D. Mayfield “The Business Tech Guy”
  2. 2. Why Does Technology Matter? 12 APPOINTMENTS16  
  3. 3. Aggressive   adop-on  of   new   technologies  –   Companies   grew  faster!   1   Grew  15%  Faster   than  companies   using  li7le   technology   15%   New  Technologies   No   Tech   Study  –  Boston  Consul.ng  Group,  Retrieved  from  Microso<.com  
  4. 4. Most  agents  surveyed   leA  their  office  because   of  a  lack  of  technology   tools   Most  Agents  Le<   Their  Office   Because  of  a  Lack   of  Tech  Tools   60%   Tech  Savvy  Office   Source  –  Independent  Research  by  Council  of  Real  Estate  Brokerage  Managers  -­‐  2014  
  5. 5. Technology Is Like A Puzzle
  6. 6. 1,000,000 + Apps for iPhone 300,000 + for iPad –
  7. 7. Technology Needs To Match Your Consumer Profile…
  8. 8. Technology Needs To Save You Time – Make Money!
  9. 9. 7 Secrets to Success - Using Today’s Technology Target Marketing and Advertising Ideas
  10. 10. 7 Secrets to Success - Using Today’s Technology Working Mobile Time Saving Tools
  11. 11. #1- Think Mobile! Use Google To Target Mobile Devices…
  12. 12. Mobile Phone Growth Big!
  13. 13. Mobile Devices vs. Toothbrushes Mobile Marketing Association of Asia 6 Billion people on the planet 4.8 Billion own a mobile phone 4.2 Billion own a toothbrush
  14. 14. Hit Your TargetGoogle Ad Words
  15. 15. Select “Mobile” Devices
  16. 16. Choose a Zip Code/Area
  17. 17. Target Any Location in the World
  18. 18. Web Site - Mobile Ready?
  19. 19. Multi-Platform Website 12 APPOINTMENTS16  
  20. 20. #2 – Re-Think Your Web Site Don’t Lose Your Leads…
  21. 21. Time on Your Site?
  22. 22. Is Your Online Office Empty???
  23. 23. Engage With Your Visitors
  24. 24. LiveChatinc.com
  25. 25. Tools for Chatting
  26. 26. Works on Phone and Tablet
  27. 27. Get Consumers to “Opt in” for your services
  28. 28. Create an “Opt In” Piece
  29. 29. Effective, But….
  30. 30. If you don’t capture them when they visit your web site or video, call for them all you want, but chances are they’re gone….
  31. 31. REALTOR.com Opt-In Piece
  32. 32. Tools for Opt-In
  33. 33. Tools for Opt-In
  34. 34. Tools for Opt-In
  35. 35. Data Mining 12 APPOINTMENT S1 6  
  36. 36. Use Your Data! 12 APPOINTMENTS16   “Learn  to  make   beKer  decisions   on  the  data  you   can  compile   from  your   marke.ng   efforts  and   Website”  
  37. 37. Wordtracker
  38. 38. Google Key Word Tool
  39. 39. Package Your Offer!
  40. 40. #3 – Think Digital… Create a Digital Magazine!
  41. 41. FlipBuilder.com Embed Web Links
  42. 42. FlipBuilder.com
  43. 43. FlipBuilder.com
  44. 44. FlippingBook.com
  45. 45. #4 – Be Different! Single Property Web Sites
  46. 46. Listing Domains is Mobile Friendly…
  47. 47. Unique URL’s PromenadeParadise.com
  48. 48. Unique URL’s 900AcreOzarkFarm.com
  49. 49. #5 – It’s In The Cloud Go Paperless!
  50. 50. Net Documents
  51. 51. Available for iPad
  52. 52. Your Files in the “Cloud.”
  53. 53. Microsoft One Drive
  54. 54. Microsoft One Drive
  55. 55. Google Drive
  56. 56. Scanner Pro
  57. 57. #6 – Find Productive Apps There’s an App for that!
  58. 58. PostaGram
  59. 59. Create iPad Images Into a Movie
  60. 60. Explain Everything
  61. 61. Explain Everything
  62. 62. Video Scribe
  63. 63. Notability
  64. 64. Notability
  65. 65. #7 – Find Short-Cuts Time Saving Tools
  66. 66. ShortKeys – Saves Time
  67. 67. TextExpander Saves Time
  68. 68. Password Manager
  69. 69. Password Manager
  70. 70. Innovative Training Ideas
  71. 71. How Do People Learn?
  72. 72. 60% - Visually
  73. 73. 20% - Auditory
  74. 74. 20% - Kinesthetic
  75. 75. Training Ideas?
  76. 76. Training Ideas?
  77. 77. Game Show Presenter
  78. 78. Game Show Presenter
  79. 79. Articulate - Storyline
  80. 80. Show Videos
  81. 81. Play Audios
  82. 82. Interactive Games
  83. 83. Virtual Classrooms
  84. 84. Camtasia – TechSmith.com
  85. 85. Forms and Contracts Explain visually and verbally how to complete forms
  86. 86. Jing – TechSmith.com FREE!
  87. 87. Screencast
  88. 88. Viewlet Builder
  89. 89. Auto-Play
  90. 90. CD-ROM - Maker
  91. 91. Learning Styles 60% - Visual 20% - Auditory 20% - Kinesthetic
  92. 92. Think Mobile!
  93. 93. Plan Your Training Around How People Learn Change is Good….For Everyone
  94. 94. Winning Team!
  95. 95. Freedom
  96. 96. In Closing….
  97. 97. John@BusinessTechGuy.com Thank You!

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