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21 Mistakes Real Estate Brokers Make and How to Avoid Them

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John Mayfield - Professional full-time speaker/trainer presents his popular 21 Mistakes session at the C-21 Convention. Brokers and managers make mistakes every day without even realizing it. …

John Mayfield - Professional full-time speaker/trainer presents his popular 21 Mistakes session at the C-21 Convention. Brokers and managers make mistakes every day without even realizing it. Sometimes it’s the little things you do on a daily basis that become the big stumbling blocks to creating systems, managing your team, and leading your organization to the next level. During this session, John Mayfield will show you how to “avoid” the 21 most common mistakes many managers make, and most importantly, how to incorporate the right procedures to create a winning environment.

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  • Let’s take a moment and pretend that we are starting fresh with our real estate office. Visit with some of the folks around you, and determine as groups what you would do differently as a real estate broker or manager from the beginning with this brand new real estate organization? Remember, you’re starting over again, with a fresh, clean slate!
  • Let’s get started, and begin with mistake number one, failing to surround yourself with good quality people! John Maxwell says we are only as strong as our weakest link.
  • Ronald Reagan once said surround yourself with the best people you can find, delegate authority, and don’t interfere as long as the policy you’ve decided upon is being carried out.
  • If you have not read the book good to great by Jim Collins you should add this to your reading list. In his book good to great Jim Collins talks about and discusses why some companies go from being good to being great business organizations. His study goes back nearly 100 years, and he sets up very detailed parameters that each company must meet in order to be classified as a great company over its business tenure. Surprisingly, there are only a handful of companies that met this criteria after researching thousands of organizations. One of the observations that Jim Collins discovered about these truly unique, GREAT organizations was that they were all good at putting the right people on the bus, and putting those people in the right seats on the bus. In other words, Collins discovered truly great organizations know how to surround themselves with good quality people. It is interesting that most of the time that I teach this course, many of the brokers in managers will admit this is one of their biggest mistakes they make. When I sold my real estate organization, and I began to think about writing this book which was originally titled 21 things I will do differently the next time I open a real estate office, this was the first thing that I thought of. Don’t get me wrong, I had some wonderful people in my organization, however, I was guilty of bringing people on to the team who I knew were not a good fit for our real estate office. Unfortunately sometimes we all can fall prey to trying to meet quotas, believing that a person might overcome some of those differences that we discover in the initial interview, or that somehow someway that extra person we hire will contribute a little something to the bottom line. Unfortunately, bringing the wrong people on to the team can have an adverse affect to the entire organization. Let me ask you the question, why do organizations sometimes put the wrong people on the bus, and, how can they avoid allowing this to happen in the future?
  • Mistake #2 – Failing to run your real estate office like a business.
  • John D. Rockefeller said, a friendship founded on business is a good deal better than a business founded on friendship.
  • At the end of the day, it’s all about R.O.I. – What’s your return on your investment?
  • Understanding what your desk costs are, and what production level each person must meet is important to know and monitor.
  • Mistake #2 – Failing to run your real estate office like a business.
  • Did you ever get met at the front door by one of your agents who needs to talk to you? And you could tell in their eyes that they had a problem. Talk about agent demands, how profits are disappearing and how commissions for agents keep going up. Tell Jim’s story from Chicago, IL
  • NOTES:* You must be using PowerPoint on Windows to show polls embedded in PowerPoint. Please use the Mac Deskbar or display your polls from PollEverywhere.com if you are on a Mac.
  • This slide is just for your own notes, as a presenter or instructor. You may print these, memorize them, or actually put them into the Notes portion of a slide in your own presentation.
  • This slide is for display to the audience to show them how they will vote on your polls in your presentation. You can remove this slide if you like or if the audience is already comfortable with texting and/or voting with Poll Everywhere.Sample Oral Instructions:Ladies and gentlemen, throughout today’s meeting we’re going to engage in some audience polling to find out what you’re thinking, what you’re up to and what you know. Now I’m going to ask for your opinion. We’re going to use your phones to do some audience voting just like on American Idol.So please take out your cell phones, but remember to leave them on silent. You can participate by sending a text message.This is a just standard rate text message, so it may be free for you, or up to twenty cents on some carriers if you do not have a text messaging plan. The service we are using is serious about privacy. I cannot see your phone numbers, and you’ll never receive follow-up text messages outside this presentation. There’s only one thing worse than email spam – and that’s text message spam because you have to pay to receive it!
  • This slide is for display to the audience to show them how they will vote on your polls in your presentation. You can remove this slide if you like or if the audience is already comfortable with texting and/or voting with Poll Everywhere.Sample Oral Instructions:Ladies and gentlemen, throughout today’s meeting we’re going to engage in some audience polling to find out what you’re thinking, what you’re up to and what you know. Now I’m going to ask for your opinion. We’re going to use your phones or laptops to do some audience voting just like on American Idol.So please take out your mobilephones or laptops, but remember to leave them on silent. You can participate by submitting an answer atPoll4.com on your laptop or a mobile phone.The service we are using is serious about privacy. I cannot see who you are or who voted.
  • This slide is for display to the audience to show them how they will vote on your polls in your presentation. You can remove this slide if you like or if the audience is already comfortable with texting and/or voting with Poll Everywhere.Sample Oral Instructions:Ladies and gentlemen, throughout today’s meeting we’re going to engage in some audience polling to find out what you’re thinking, what you’re up to and what you know. Now I’m going to ask for your opinion. We’re going to use Twitter to do some audience voting.So please take out your cell phones or laptops, but remember to leave them on silent. The way you will be able to participate is by tweeting a response to @poll. Your followers won’t be bothered by this message.
  • Press F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/multiple_choice_polls/LTE1OTQ4NjI5MwIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  • Did you ever get met at the front door by one of your agents who needs to talk to you? And you could tell in their eyes that they had a problem. Talk about agent demands, how profits are disappearing and how commissions for agents keep going up. Tell Jim’s story from Chicago, IL
  • Ask the group to get with their partners and make a list of some job descriptions that might be good to include for new and existing sales agents.
  • Let’s take mistakes number 5 and 6 together, since preparing a business plan requires the implementation of a budget.
  • Write the following letters on your paper somewhere – S.W.O.T. – Take a moment and complete this quick S.W.O.T. Analysis. What are your strengths, weaknesses, opportunities and threats?
  • Talk about current recruiting methods with the group. What’s working, what’s not.
  • With a WordPress Web/Blog, you can add your own pages, customize the site to look and feel like a Web Site, and it’s FREE!
  • You can also write blogs about a career in real estate, pick up GREAT SEO for your web site, when folks in your area are searching for information on a career in real estate, plus, get folks to “opt-in” for a monthly newsletter. By incorporating a “secret tool,” I use with a company called A-Weber, you can put all of this on auto-pilot to communicate to your mailing lists and possible new recruits. I’ll tell you more about this “secret tool” in a little bit and also how you can watch a Webinar I have produced on creating a Recruiting Web Site for FREE with WordPress.
  • You can also write blogs about a career in real estate, pick up GREAT SEO for your web site, when folks in your area are searching for information on a career in real estate, plus, get folks to “opt-in” for a monthly newsletter. By incorporating a “secret tool,” I use with a company called A-Weber, you can put all of this on auto-pilot to communicate to your mailing lists and possible new recruits. I’ll tell you more about this “secret tool” in a little bit and also how you can watch a Webinar I have produced on creating a Recruiting Web Site for FREE with WordPress.
  • Avoid this “mistake” at all costs. It’s what prospecting is for your agents, and it’s the life blood of any
  • Let me show you a real life scenario from a course that one of our CRB instructors teaches on “Managing for Profitability.” Drexann Evers uses these two real life examples to drive home this point. Keep in mind, the names have been changed in these real examples. Also, these are Drexann’s actual Power Point slides.
  • Newsletters, announcements, Birthday cards, anniversary cards and more. People like to be well thought of and to know you care. What are some of you doing now in this area to keep your staff and agents in the loop on events and happenings?Talk about the Mayfield Minute – Using Camtasia to send tech tips and ideas. Also, how you might use Aweber to send out blog posts, tech tips, etc.
  • How to use SlideShare as a real estate agent. A FREE online source that is gaining momentum for real estate agents. I will show agents how to create a powerpoint and upload to Slide Share during this section.
  • How to use SlideShare as a real estate agent. A FREE online source that is gaining momentum for real estate agents. I will show agents how to create a powerpoint and upload to Slide Share during this section.
  • How to use SlideShare as a real estate agent. A FREE online source that is gaining momentum for real estate agents. I will show agents how to create a powerpoint and upload to Slide Share during this section.
  • How to use SlideShare as a real estate agent. A FREE online source that is gaining momentum for real estate agents. I will show agents how to create a powerpoint and upload to Slide Share during this section.
  • How to use SlideShare as a real estate agent. A FREE online source that is gaining momentum for real estate agents. I will show agents how to create a powerpoint and upload to Slide Share during this section.
  • How to use SlideShare as a real estate agent. A FREE online source that is gaining momentum for real estate agents. I will show agents how to create a powerpoint and upload to Slide Share during this section.
  • Let’s take another poll – this time related to Job Performance
  • Press F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/multiple_choice_polls/LTE2NzE2MTc3MTMIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  • Have the group help with this mistake.
  • Social Media Marketing Ideas and Plan here
  • One way to accomplish your goal of “being consistent” with social media is through Hello.TxT. That’s www.HelloTxT.com.
  • One way you can dedicate the time, and “save time,” is to use Twaitter. It’s tweeting later. With Twaitter you can schedule all of your “tweets” at one time, to be tweeted later! Okay, here’s what I do. On Sunday night, (sitting in my lazy boy recliner) I sit down and develop a list of the tweets and updates I would like to post for the coming week. Now don’t be mad at me, remember, it’s important to have a presence on the Web, and by using Twaitter I can participate in my social communities, without having to visit each and every social web site.Let me show you how Twaitter works.(Web Demo)Quotes are good to post as updates. One good source I like to use is www.QuoteGarden.com. You might also consider sharing interesting articles and topics about real estate. Remember, you want your network of friends to see you as a valuable resource for real estate information. Another positive point about Twaitter is that it integrates with Ping.fm, which posts your updates to multiple social media web sites with one click of your mouse. I’m going to explain and show you Ping.fm in just a bit, however, it’s a GREAT tool to help save you time with your social media updates.Twaitter does not mean you cannot (or should not) visit your favorite social network web sites throughout the day or week, because you should take a quick glance and read status updates, post remarks and nice comments to the friends your connected with, but use Twaitter as a way to post updates and information so that you have a daily presence in front of your social network friends.
  • One way you can dedicate the time, and “save time,” is to use Twaitter. It’s tweeting later. With Twaitter you can schedule all of your “tweets” at one time, to be tweeted later! Okay, here’s what I do. On Sunday night, (sitting in my lazy boy recliner) I sit down and develop a list of the tweets and updates I would like to post for the coming week. Now don’t be mad at me, remember, it’s important to have a presence on the Web, and by using Twaitter I can participate in my social communities, without having to visit each and every social web site.Let me show you how Twaitter works.(Web Demo)Quotes are good to post as updates. One good source I like to use is www.QuoteGarden.com. You might also consider sharing interesting articles and topics about real estate. Remember, you want your network of friends to see you as a valuable resource for real estate information. Another positive point about Twaitter is that it integrates with Ping.fm, which posts your updates to multiple social media web sites with one click of your mouse. I’m going to explain and show you Ping.fm in just a bit, however, it’s a GREAT tool to help save you time with your social media updates.Twaitter does not mean you cannot (or should not) visit your favorite social network web sites throughout the day or week, because you should take a quick glance and read status updates, post remarks and nice comments to the friends your connected with, but use Twaitter as a way to post updates and information so that you have a daily presence in front of your social network friends.
  • One way you can dedicate the time, and “save time,” is to use Twaitter. It’s tweeting later. With Twaitter you can schedule all of your “tweets” at one time, to be tweeted later! Okay, here’s what I do. On Sunday night, (sitting in my lazy boy recliner) I sit down and develop a list of the tweets and updates I would like to post for the coming week. Now don’t be mad at me, remember, it’s important to have a presence on the Web, and by using Twaitter I can participate in my social communities, without having to visit each and every social web site.Let me show you how Twaitter works.(Web Demo)Quotes are good to post as updates. One good source I like to use is www.QuoteGarden.com. You might also consider sharing interesting articles and topics about real estate. Remember, you want your network of friends to see you as a valuable resource for real estate information. Another positive point about Twaitter is that it integrates with Ping.fm, which posts your updates to multiple social media web sites with one click of your mouse. I’m going to explain and show you Ping.fm in just a bit, however, it’s a GREAT tool to help save you time with your social media updates.Twaitter does not mean you cannot (or should not) visit your favorite social network web sites throughout the day or week, because you should take a quick glance and read status updates, post remarks and nice comments to the friends your connected with, but use Twaitter as a way to post updates and information so that you have a daily presence in front of your social network friends.
  • One way you can dedicate the time, and “save time,” is to use Twaitter. It’s tweeting later. With Twaitter you can schedule all of your “tweets” at one time, to be tweeted later! Okay, here’s what I do. On Sunday night, (sitting in my lazy boy recliner) I sit down and develop a list of the tweets and updates I would like to post for the coming week. Now don’t be mad at me, remember, it’s important to have a presence on the Web, and by using Twaitter I can participate in my social communities, without having to visit each and every social web site.Let me show you how Twaitter works.(Web Demo)Quotes are good to post as updates. One good source I like to use is www.QuoteGarden.com. You might also consider sharing interesting articles and topics about real estate. Remember, you want your network of friends to see you as a valuable resource for real estate information. Another positive point about Twaitter is that it integrates with Ping.fm, which posts your updates to multiple social media web sites with one click of your mouse. I’m going to explain and show you Ping.fm in just a bit, however, it’s a GREAT tool to help save you time with your social media updates.Twaitter does not mean you cannot (or should not) visit your favorite social network web sites throughout the day or week, because you should take a quick glance and read status updates, post remarks and nice comments to the friends your connected with, but use Twaitter as a way to post updates and information so that you have a daily presence in front of your social network friends.
  • Add an exercise here about listening.
  • Explain how our REALTOR associations function by having a board, allowing for input. Describe my recent coaching call with Jane regarding my speaking. Outside people can help bring a different perspective to our goals and intended outcome.
  • Ask for testimonials from anyone who is currently using a mentoring system. Add stuff from Law of Success Here
  • Tech Tips – Jing stuff here
  • Would you like to jot down notes on your iPhone's gorgeous touch screen? Are you missing a way to sketch a simple diagram as a quick reminder? Will your children like to draw on your iPhone, maybe on top of a picture you shoot with the camera? Sketches® is a native iPhone application that will allow you to do all that.Jot down your notes, scribble your thoughts and annotate your pictures using only your fingers and your imagination! Illustrate your ideas with simple but colorful diagrams, notes and sketches.Place shapes using multitouch gestures, zoom in for those accurate little details, save your creations in your personal corkboard or send them to others. Use Sketches® for business, creativity or simply share it as a pastime with your friends.
  • Press F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/multiple_choice_polls/MTA4MjI3OTc0MAIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  • Need poll on who takes a regular day off each week.Explain how I got burned out!
  • Press F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/multiple_choice_polls/NzI0NDQ3OTE1If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  • Add notes from Stephen K. Scott’s book. Talk about the growing trend of virtual assistants. Delegate, delegate, delegate!
  • Discuss the low profit margins and why it is important to look outside the box. Group breakouts to discuss some opportunities here.Taking time off will give you opportunity ideas!!Quote Jim Rohn – Always keep a notebook with you. Write down those GREAT ideas.Go for a walk, exercise – they all can help to give you a more creative look at life and your officeGo to Conferences – Join a Mastermind group
  • Need some more stuff here. Look to John Maxwell’s notes. Don’t make decisions to please people. Be a leader, and stick to your plan. Note, this does not mean you cannot ask for or accept advice and suggestions from others, but at the end of the day, don’t make decisions to just please others.
  • But on a more serious note, we must remind ourselves that we all make mistakes. Mistakes are a part of our everyday lives. We can’t change the past, but we can look toward the future. I love the story told about Ralph Waldo Emerson, and the response to his daughter who was having a difficult time attending school away from home.
  • Transcript

    • 1. Mistakes Real Estate Brokers and Managers Make And How To Avoid Them… www.BusinessTechGuy.com
    • 2. A FRESH Start!
    • 3. Mistake #1Failing to surround yourself with good people. You’re only as Strong as your weakest link…. John Maxwell
    • 4. Mistake #1Failing to surround yourself with good people. Surround yourself with the best people you can find, delegate authority, and dont interfere as long as the policy youve decided upon is being carried out. Ronald Reagan
    • 5. Mistake #2 Failing to run your real estate office like a business.
    • 6. Questions to Ask Yourself? Do I know what my average desk costs are? Do I know which agents are meeting those desk costs? Am I taking the necessary steps to meet and exceed those desk costs?
    • 7. Desk Costs and Profit… Agent Desk Cost Split Break Even Profit – 1/2Top Producer $ 30,000.00 90% $ 300,000.00 $ 450,000.00 Producer $ 22,500.00 70% $ 75,000.00 $ 112,500.00 Toddler $ 18,500.00 60% $ 30,833.33 $ 69,375.00 New Agent $ 15,000.00 50% $ 30,000.00 $ 45,500.00
    • 8. Mistake #2 Failing to run your real estate office like a business.
    • 9. Tools To Grow!© 2011 Council of Real Estate Brokerage Managers 12
    • 10. Mistake #3 Neglecting to have a written commissionschedule for your office.
    • 11. How To Vote via Texting 1. Standard texting rates only (worst case US $0.20)TIPS 2. We have no access to your phone number 3. Capitalization doesn’t matter, but spaces and spelling do
    • 12. How To Vote via Poll4.comTIP Capitalization doesn’t matter, but spaces and spelling do
    • 13. How To Vote via Twitter 1. Capitalization doesn’t matter, but spaces and spelling doTIPS 2. Since @poll is the first word, your followers will not receive this tweet
    • 14. Commission Exceptions?
    • 15. Mistake #3 Neglecting to have a written commissionschedule for your office.
    • 16. Mistake #4 Failing to have a written jobdescription for your agents and staff.
    • 17. Mistake #5 There is no written businessplan. Mission Statement Values, purposes Projected Sales Ways to increase business And more…
    • 18. Mistake #6 Failing to live and breathe by abudget.
    • 19. BusinessPlanPro.comMake sure you updateyour plan annually, andmonitor your planthroughout the year…
    • 20. S.W.O.T.
    • 21. Mistake #7 Failing to recruit on a regular basis.
    • 22. “FREE!”
    • 23. Facebook Advertising
    • 24. Facebook Advertising
    • 25. Facebook Advertising
    • 26. Facebook Advertising
    • 27. Facebook Advertising
    • 28. Facebook Advertising
    • 29. Facebook Advertising You’re In Control… • Cost • Demographics • Clicks • Impressions • Interests
    • 30. Mistake #7 Failing to recruit on a regular basis.
    • 31. Mistake #8Having no knowledge ofthe numbers.
    • 32. Profit Gross Revenue- Operating Expenses EBIT (earnings before interest & taxes) 39
    • 33. Operating Expenses  Variable Expenses  Fixed Expenses 40
    • 34. Analytical Income Statement Gross Revenue - Variable Expenses - Fixed Expenses EBIT (earnings before interest & taxes) 41
    • 35. SLEEPWELL EATWELLGR $100 $100TC - 80 - 80EBIT $ 20 $ 20 42
    • 36. SLEEPWELL EATWELLGR $100 $ 90 $ 90 $100F - 20 - 20 - 60 - 60TV - 60 - 54 - 18 - 20EBIT$ 20 $ 16 $ 12 $ 20 43
    • 37. Tools To Grow!© 2011 Council of Real Estate Brokerage Managers 44
    • 38. Mistake #9 Failing to communicate to your staffand agents on a regular basis.
    • 39. Camtasia Studio
    • 40. Snag-It
    • 41. Jing
    • 42. www.SlideShare.netCreate and Share Power Points FREE!
    • 43. FREE Resources for Cloud Computing
    • 44. FREE Resources for Cloud Computing
    • 45. FREE Resources for Cloud Computing
    • 46. FREE Resources for Cloud Computing
    • 47. FREE Resources for Cloud Computing
    • 48. www.SlideShare.netStep #1 Create an Account
    • 49. www.SlideShare.netStep #2 #2Create aPower PointSlide Show
    • 50. www.SlideShare.netStep #3 #3Upload Power Point to SlideShare
    • 51. www.SlideShare.netStep #4 #4Add description, tags, keywords
    • 52. www.SlideShare.net Finished!
    • 53. Working in the Cloud!Presented ByJohn D. Mayfield“The Real Estate Tech Guy”
    • 54. Mistake #10 Neglecting the need to evaluate jobperformance on a regular basis.
    • 55. Job Performance
    • 56. How Can You Do This Effectively?•Ask them to evaluate their own jobperformance•Begin with something positive about their work•End with something positive•Set goals with the agent•Be Clear about expectations and outcome•Set a new appointment for the next jobevaluation before they leave
    • 57. Accountability© 2011 Council of Real Estate Brokerage Managers 64
    • 58. Accountability© 2011 Council of Real Estate Brokerage Managers 65
    • 59. Mistake #11 The lack of a writtenmarketing plan.
    • 60. Game Plan?
    • 61. I Don’t Have Time!
    • 62. HelloTxt = 1 Post Update
    • 63. Use Twaitter
    • 64. The Effects of Re-Tweeting
    • 65. Twaitter
    • 66. Twaitter
    • 67. 1 Post – Updates All Of Your Networks
    • 68. Informational Ideas •Financing •Food and Dining •Your community •How to buy a home •Buying a 2nd Home •Free Reports •Other Helpful Tips
    • 69. Show – Social MediaAccountability Scorecard
    • 70. Mistake #12 Difficulty in being a good listener.
    • 71. Meeting ObjectiveTo help agents understand the needto be good listeners, and how toapply good listening techniques intheir daily lives.
    • 72. Did You Know?According to the International ListeningAssociation:Most of us are distracted, preoccupiedor forgetful about75% of the time weshould be listening.
    • 73. Did You Know?We listen at 125-250 words perminute,- but think at 1000-3000 words perminute.
    • 74. Did You Know?Immediately after we listen to someone,we only recall about 50% of what theysaid.
    • 75. Be a Better Listener!#1 - Listen to Understand, Not to Respond. According to an article by Guy Harris, www.PrincipalDriven.com, there are five ways to become a “better listener.”
    • 76. Be a Better Listener! #2 – Be Quiet! According to an article by Guy Harris, www.PrincipalDriven.com, there are five ways to become a “better listener.”
    • 77. Be a Better Listener!#3 – Let Them Finish Their Thoughts According to an article by Guy Harris, www.PrincipalDriven.com, there are five ways to become a “better listener.”
    • 78. Be a Better Listener! #4 – Maintain Eye Contact According to an article by Guy Harris, www.PrincipalDriven.com, there are five ways to become a “better listener.”
    • 79. Be a Better Listener! #5 – Ask Questions to Ensure That You Understand! According to an article by Guy Harris, www.PrincipalDriven.com, there are five ways to become a “better listener.”
    • 80. Closing Quote“You can make morefriends in two months bybecoming moreinterested in otherpeople than you can intwo years by trying toget people interested inyou.”Dale Carnegie – American lecturer, author,1888-1955
    • 81. Mistake #13There is no board of directors.
    • 82. Proverbs 20:18Every Purpose isestablished bycounsel…
    • 83. Proverbs 11:14Where no counsel is,the people fall: but inthe multitude ofcounselors there issafety.
    • 84. Mistake #14 Avoiding the useof a mentoringsystem.
    • 85. Mistake #15Remaining behindthe curve withtechnology –(Intranet)
    • 86. What is the future of real estate?
    • 87. Always Be Ready for Surprisesin Life…
    • 88. Always Be Ready for Surprisesin Life…
    • 89. The Future… Mobile?
    • 90. What Do Real Estate Agents Want? 55% Want real estate productivity and enhancement tools for their mobile device
    • 91. Are You Mobile App Ready?
    • 92. Auto-Play
    • 93. Equipment
    • 94. Then e-mail your notes to your sales staff!111
    • 95. Why Use the Cloud?#1In Many Cases,it’s FREE!
    • 96. It’s FREE - Inexpensive
    • 97. 3 Easy Steps…
    • 98. Step #1 – Save Your Document
    • 99. Step #2 – Log-In to Google Docs
    • 100. Step #3 – UploadUpload YourDocument/Fileto Google Docs
    • 101. There’s More
    • 102. It’s EASYWith GoogleDocs, you’rein control…
    • 103. It’s EASYCreateDocuments,Spreadsheetsand more.
    • 104. It’s EASYOrganize inyour ownfolders…
    • 105. Practical Solutions You Can Use!
    • 106. E-Readers….
    • 107. ZMags
    • 108. Desktop Author
    • 109. P2FTurn
    • 110. E-Readers
    • 111. E-Readers
    • 112. DropBox
    • 113. The Cloud… The Cloud is The Future
    • 114. Mistake #16Failing to setminimumstandards for youragents.
    • 115. Income Standards
    • 116. Mistake #17 Understanding whoyour agents are and who yourecruit.
    • 117. DISC Begin here for effectivecommunication!
    • 118. High D’s (Dominance) Hi I’s (Influence)Results, control oriented People-oriented Direct OptimisticImpatient, strong-willed Recognition-seeking Quick Expressive & outgoing Takes Action Enthusiastic, energizing Hi S’s (Steadiness) Hi C’s (Conscientious) Stable, predictable Analytical Deliberate Accurate and orderly Consistent Deliberate Good listener Correct & quality oriented Sympathetic Systematic Planners
    • 119. Generation Impacts Attitudes Communicat’n Technology Style Preferences Depression Duty, Honor, Formal Telephone; Some use Silent WWII Hard Work, communication computers-more Respect for styles comfortable withGeneration rules written letters Era Rebelled Personal Learned growth, computers Baby of Safety, against prefer achievement, Boomers Prosperity “hollow” conversation, political society esp. telephone correctness Social Tough, Adaptive, Emailers, Gen X value pragmatic, balanced, comf. Net = source individualistic with casual of information upheavals communication Global Grew up in Tech since Cell Phone- political diverse & birth! Family & centric! Gen Y unrest; multicultural group centered; Texting, IM, cell applications tech since society; „02 Talk cell not in & net through
    • 120. Mistake #18 You do not take enough timeoff.
    • 121. Do You Take a Day Off?
    • 122. Mistake #19 Failing to delegate work to others.
    • 123. Mistake #20 Failing to look for additional opportunities.
    • 124. Mistake #21Leading by pleasing.
    • 125. Re-Cap of Main Points1.Surround yourself with “GOOD” people2.Run your office like a “BUSINESS”3.Develop a “BUSINESS PLAN”4.“RECRUIT”5.“COMMUNICATE”
    • 126. Re-Cap of Main Points6. “EVALUATE” job performance regularly7. Be a good “LISTENER”8. Set “MINIMUM” standards9. Take “TIME OFF”10.Look for additional “OPPORTUNITIES”
    • 127. “You shouldnot waste amoment oftoday on therottenness ofyesterday.”Ralph Waldo Emerson
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