9 Things For Healthcare Marketing Sucess

3,796 views
3,743 views

Published on

9 Ways for Healthcare marketers to successfully increase patient volume.

Published in: Business, Health & Medicine
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,796
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
320
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

9 Things For Healthcare Marketing Sucess

  1. 1. Excellence in Healthcare Marketing
  2. 2. Excellence in Healthcare Marketing
  3. 3. Advertising DOES NOT work.
  4. 4. $ $ $ $ $ $ $ $
  5. 7. Advertising DOES NOT work.
  6. 8. Advertising DOES NOT work. BEST PRACTICES TO MAKE 9
  7. 9. 1 Spend $ to make $.
  8. 10. 1 0 7 Spend $ to make $. . of gross revenue %
  9. 11. 1 1 Spend $ to make $. % 0 7 of gross revenue . % +
  10. 12. 2 Choose your DRGs wisely .
  11. 13. DOA’s CASH COWS CHRONIC PATIENTS SUPERSTARS
  12. 14. 3 . Integrate your efforts
  13. 15. Horizontal Value Maximizer © THE HEAVYWEIGHTS
  14. 16. Vertical Volume Maximizer © THE HEAVYWEIGHTS HEALTH SYSTEM
  15. 17. 4 Target PRE -episode patients .
  16. 18. Bob Roxanne
  17. 19. 5 Master the media mix message and movement .
  18. 20. media mix
  19. 21. message
  20. 22. movement Take a free heart evaluation at ACallToChange.org
  21. 23. 6 OPT-IN marketing — IS NOT — optional . REMEMBER:
  22. 24. 6
  23. 25. 25,000
  24. 26. 25,000 5000
  25. 27. 25,000 5000 1000
  26. 28. 25,000 5000 1000 500
  27. 29. 25,000 5000 1000 500 7 Become the P atient D istribution C zar .
  28. 30. Early Detection Call Center Early Detection & Wellness Center PCP CT Scan Cardio Appointment BY PHONE FACE TO FACE
  29. 31. 25,000 5000 1000 500 8 Capitalize on Co-risks .
  30. 32. 250 125 500 350 orthopedic issues BMI over 35 sleep disorders cardiovascular disease
  31. 33. 9 Follow downstream revenue .
  32. 34. 1 Spend $ to make $.
  33. 35. 2 Choose your DRGs wisely .
  34. 36. 3 . Integrate your efforts
  35. 37. 4 Target PRE -episode patients .
  36. 38. 5 Master the media mix message and movement .
  37. 39. 6 OPT-IN marketing — IS NOT — optional . REMEMBER:
  38. 40. 7 Become the P atient D istribution C zar .
  39. 41. 8 Capitalize on Co-risks .
  40. 42. 9 Follow downstream revenue .
  41. 43. Advertising DOES NOT work.
  42. 44. Advertising DOES NOT work. BEST PRACTICES TO MAKE 9
  43. 45. $ $ $ $ $ $ $ $
  44. 46. Excell ence in Healthcare Marketing
  45. 47. John Luginbill THE HEAVYWEIGHTS 317-684-7777 [email_address]

×