Targetsmart presentation

656 views

Published on

Engage your clients and prospects in some relevant communication and increase response rates.

If you want to learn more about how our PURL solution can help you generatye more sales just contact me directly at jlh@resource-ps.co.uk.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
656
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
18
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Targetsmart presentation

  1. 1. Create Powerful Marketing Campaigns to Generate More Sales
  2. 2.  Resource is a Marketing Services Provider with a range of services including: Creative and Design, Print, Mailing Services, Cross Media Marketing, Online Ordering, Storage and Distribution.  All our production facilities and technology services are in house.  All our services are designed to save our customers time and money. Introducing Resource
  3. 3. Company Overview  Established in 1996  45 staff  Quality Assured – ISO9001 / ISO12647  Environmental – ISO14001 / FSC / PEFC  Investors In People  British Printing Industries Federation
  4. 4. Direct Mail Email SMS Advertising (Press / Outdoor / Radio / TV / Online) How Do You Market Your Business?
  5. 5. Response rates No. of leads generated Customer and Prospect information gathered Sales £££ How effective is your marketing?
  6. 6. The essence of 1:1 marketing success is engaging in two-way conversations with your customers and prospects
  7. 7. Measure and improve R.O.I. Provide relevant content in response to your clients’ preferences Interact with your customers on a 1:1 basis Interact with your Prospects on a 1:1 basis Find out what your customers and prospects really want Improve upon standard direct mail results Quickly convert high quality sales leads into revenue
  8. 8. Database Postcard, email, SMS, advertisement Personalised Web Page (pURL) Personalised Survey Page Responses Saved to Database Alert To Sales Direct Sales Call The Personalised URL (pURL) Approach
  9. 9. • A pURL is a web page or website created for one person - “personalised URL” • www.JohnSmith.My-Great-Offer.com • A direct marketing channel that can change the way you sell and market to customers and prospects. What is a pURL?
  10. 10. Personalised URL’s (pURLS) 1. People You Know www.JohnSmith.feels-special.co.uk www.JaneSmith.Save-Money-Today.com www.AndyOther.My-Great-Offer.co.uk What is a pURL?
  11. 11. What is a pURL? Personalised URL’s (pURLS) 2. People You Don’t Know www.IncreaseYourSales.com www.My-Great-Offer.com
  12. 12. Database Postcard, email, SMS, advertisement Personalised Web Page (pURL) Personalised Survey Page Responses Saved to Database Alert To Sales Direct Sales Call Database
  13. 13. Database it’s all in the data ! • Mail file is cleaned and formatted • PURL address and optional secure password generated • Drives the e-shot and/or the direct mail piece and also the personalised micro-site Company FirstName LastName Address1 Address2 City County Postcode URL New Widgets Ltd John Doe 123 Anywhere Street Preston Lancashire PN1 1AD wwwJohnDoe.ResourceAuto.co.uk ABC Manufacturing Ltd Jane Smith ABC House Anonymous Lane Colne Lancashire BB4 4BA wwwJaneSmith.ResourceAuto.co.uk Bestware plc Alan Other 1 -15 Madeup Road Blackburn Lancashire BB2 2RD wwwAlanOther.ResourceAuto.co.uk 2Me 2You Removals Katie Anyname New Street York North Yorkshire Y023 3FR wwwKatieAnyname.ResourceAuto.co.uk Need Customers Ltd Paul Direct NC Towers New Business Park Bridlington North Yorkshire Y016 3GH wwwPaulDirect.ResourceAuto.co.uk We Sell Mobiles Aisha Dixon Mobile House 111 New Road Knaresborough North Yorkshire YO23 7PL wwwAishaDixon.ResourceAuto.co.uk Toys 4 Boys Ltd Peter Grant 51 Bath Lane Brockhall Village BLACKBURN Lancashire BB6 8HP wwwPeterGrant.ResourceAuto.co.uk Waste Managementplc Nigel Shaw 98 LetsbeAvenue Accrington BB5 6QH wwwNigelShaw.ResourceAuto.co.uk Bicycle Parts Ltd Sam Hartley 221 Stanningley Road Oswaldtwistle ACCRINGTON Lancashire BB5 3AS wwwSamHartley.ResourceAuto.co.uk Hi Tech IT plc Andy Coulthurst 50 Wide Lane York North Yorkshire Y013 3FR wwwAndyCoulthurst.ResourceAuto.co.uk Kitchens and Bathrooms Ltd Katie Demo Witch Way Longworth Road Bridlington North Yorkshire TO17 6TG wwwKatieDemo.ResourceAuto.co.uk Everready Press Ltd Helen Other 508 EllerkerDrive Wetherby North Yorkshire YO12 5DS wwwHelenOther.ResourceAuto.co.uk
  14. 14. Database Postcard, email, SMS, advertisement Personalised Web Page (pURL) Personalised Survey Page Responses Saved to Database Alert To Sales Direct Sales Call Getting The Message Out There
  15. 15. Getting The Message Out There – direct mail shot - c5 postcard data driven web address fully personalised
  16. 16. Getting The Message Out There – Email Campaign fully personalised data driven html link
  17. 17. Database Postcard, email, SMS, advertisement Personalised Web Page (pURL) Personalised Survey Page Responses Saved to Database Alert To Sales Direct Sales Call The Personalised Micro-Site
  18. 18. • Detailed and relevant information that prompts action • Collect data, sell products and services, highlight special offers or drive interest to an event or web site • Data cleansing and information gathering The personalised micro-site
  19. 19. www.TomGreen.Christmas-Gets-Personal.com Personalised Website – Welcome Page Personalised message Variable Images
  20. 20. Database Postcard, email, SMS, advertisement Personalised Web Page (pURL) Personalised Survey Page Responses Saved to Database Alert To Sales Direct Sales Call Personalised Survey Page
  21. 21. Personalised Survey Page
  22. 22. Update Profile Page
  23. 23. Responses Saved to Database Database Postcard, email, SMS, advertisement Personalised Web Page (pURL) Personalised Survey Page Responses Saved to Database Alert To Sales Direct Sales Call
  24. 24. • Automatically triggered follow-up email and/or SMS • Variable content determined by responses Database Drives ‘Real’ Sales Activity
  25. 25. Alert to Sales Database Postcard, email, SMS, advertisement Personalised Web Page (pURL) Personalised Survey Page Responses Saved to Database Alert To Sales Direct Sales Call
  26. 26. • Alerts sent to multiple contacts • Distributed via email and/or SMS • React immediately to leads Alert to Sales
  27. 27. Direct Sales Call Database Postcard, email, SMS, advertisement Personalised Web Page (pURL) Personalised Survey Page Responses Saved to Database Alert To Sales Direct Sales Call
  28. 28. Database Postcard, email, SMS, advertisement Personalised Web Page (pURL) Personalised Survey Page Responses Saved to Database Alert To Sales Direct Sales Call Reporting and Analytics Reporting and Analytics
  29. 29. • Track all visits and online activities • Identify which marketing channels perform best (DM/Email/SMS/Mass Media) • ‘Fine tune’ future marketing activity Reporting and Analytics Reporting and Analytics
  30. 30. A Multi-Channel Approach Increases Responses and Sales People are 20% more likely than average to respond / purchase if they can do so online Personalisation makes response / purchase 14% more likely Reaching people when they’re in buying mode makes a sale 17% more likely Richard Higginbotham, Head of Marketing, CDMS
  31. 31. What Are The Benefits of a pURL Campaign? Be Noticed • Personalised marketing message ‘cuts through the clutter’ Increase Responses • pURLs increase response rates and generate sales leads Right Place Right Time • Lead reports are immediate and allow instant follow up Measure ROI • Campaign effectiveness is now trackable and measurable
  32. 32. Attract Interact React

×