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Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
Cal Bear Seminar
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Cal Bear Seminar

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  • Tremendous momentum in FL. Give stats.
  • From Children Now Study on Advertising, 2005, Jennifer Wolcott, “Hey Kid—You Wanna Bu
  • Mention the study. Walter Mischel.
  • A last thought. Would you not read to your three or four year old knowing that they wouldn’t be able to read back to you? No. They are emergent readers and writers and exposure is essential. The same is true with financial literacy.
  • NY Times, February 5, 2008
    Economy Fitful, Americans Start to Pay as They Go
    By PETER S. GOODMAN
  • Transcript

    • 1. Teach Kids the Value of Money John Lanza Chief Mammal Snigglezoo Entertainment
    • 2. There’s Never Been A Better Time
    • 3. Catherine Pulley, American Bankers Association “Financial literacy is a basic survival skill that is as important as teaching kids to look both ways before crossing the street.”
    • 4. Emergent Financial Literacy Building a Kids Club Getting to Yes
    • 5. We teach them… The ABCs To Eat Right Reading, ‘Riting, ‘Rhythmatic…
    • 6. What about the fourth “R”? “Real World” -Robert Duvall National Council on Economic Education
    • 7. This Must Change
    • 8. We Don’t Have A Choice
    • 9. The “Perfect Storm” Retirement Responsibility Social Security Retirement - 401Ks No more employer-provided defined benefit plans Easily accessible consumer credit Movement towards a cashless society Increasingly sophisticated marketing Source: Learning Your Monetary ABCs, Martha H. McCormick and David Godsted (2006)
    • 10. Lack of Education ““While there are manyWhile there are many causes to the economiccauses to the economic problems facing theproblems facing the country, it is undeniablecountry, it is undeniable that a lack of financialthat a lack of financial literacy is a contributingliteracy is a contributing factor.”factor.” -Charles Schwab-Charles Schwab ChairmanChairman President’s Financial Literacy Task ForcePresident’s Financial Literacy Task Force
    • 11. We Must Establish Money Smarts Younger!
    • 12. What about the Schools?
    • 13. Reality Check Jump$tart 2007 Survey, High School Seniors Mean Score = 52.4% Proportion failing exam = 62%
    • 14. 80% Source: Learning Your Monetary ABCs, Martha H. McCormick and David Godsted (2006) What percent of parents believe that schools provide classes on money management and budgeting to their students?
    • 15. Reality Check In most cases, economics and personal financial literacy programs are elective classes so “only 12% of Americans graduate from high school having learned anything about money at all.” Source: Learning Your Monetary ABCs, Martha H. McCormick and David Godsted (2006)
    • 16. It’s up to Parents
    • 17. Are Parents up to the task? 71% of teens report learning about money management from parents yet…
    • 18. Are Parents up to the task? only 26% of parents with children 5 or older feel well prepared to teach their kids about basic personal finances.
    • 19. A financial literacy “buck” is being passed from parents to teachers and back to parents again. Parents assume that schools are teaching financial literacy, but schools, by and large, are not teaching it. Teachers, like parents, don’t feel comfortable teaching it. -John Clow, Jump$tart Source: Learning Your Monetary ABCs, Martha H. McCormick and David Godsted (2006)
    • 20. Parents need help!
    • 21. How Young Can They Learn? ''About half of the kids picked saving for college for their long-term savings goal — at 8 years old,'' Justin Goia, an A.G. Edwards spokesman, said of interviews with kids involved in a program aimed at teaching third-graders to save and invest. ''What it told us was that kids this age had the capacity, intelligence and desire to make thoughtful decisions about their future.’’ ''About half of the kids picked saving for college for their long-term savings goal — at 8 years old,'' Justin Goia, an A.G. Edwards spokesman, said of interviews with kids involved in a program aimed at teaching third-graders to save and invest. ''What it told us was that kids this age had the capacity, intelligence and desire to make thoughtful decisions about their future.’’
    • 22. $15 billion Source: Children Now Study on Advertising (2005) Children are already a major target audience for advertisers. American companies currently spend _______ a year on marketing and advertising to children under the age of 12—twice the amount they spent just 10 years ago.
    • 23. 40,000 Source: Children Now Study on Advertising (2005) Each year, the average child sees about _________ ads on television alone.
    • 24. Strong Forces Working Against Financial Literacy
    • 25. The inspiration
    • 26. MM Theme Song Plays Here
    • 27. A Better Brand Three-pronged approach Share Save Spend Smart Engage Enrich Entertain
    • 28. Ages 5-8 Needs vs. Wants Making Choices Sharing, Saving, Spending Smart Allowance Money Spent = Money Gone Saving is Good Delayed Gratification What Can Kids Learn?
    • 29. Delayed Gratification
    • 30. Two Years Old! Source: Children Now Study on Advertising (2005) Children under the age of eight do not recognize the persuasive intent of ads and tend to accept them as accurate and unbiased. In fact, 30-second commercials have been found to influence brand preferences in children as young as ______ years old.
    • 31. Two Young??
    • 32. Emergent Financial Literacy “…it is widely recognized that literacy, as the foundation for virtually all other subject areas, needs to be taught from the very earliest ages; this focus on early childhood literacy is known as emergent literacy.”
    • 33. A Simple Goal Let’s raise a generation of money savvy kids, not a generation of kids whose sole concern is money.
    • 34. Oscar Wilde “There is only one class of people who think about money more than the rich. Those are the poor!”
    • 35. Bonus Benefit! Parents Get It!
    • 36. Quinn’s Story Started allowance at 4 ½
    • 37. Quinn’s Story
    • 38. Quinn’s Story
    • 39. Money Mammals Challenge Bringing goal-setting home for kids and parents!
    • 40. Money Mammals Challenge
    • 41. Real Life Experience
    • 42. Additional Resources Thrive By Five Jump$tart Clearinghouse Top Three Tips My Blog Books
    • 43. 1984 Americans were saving 10% of their disposable income in 1984. It dipped below 0% in 2005. Now we’re saving less than 3%. When did Americans last save 10% of their income? Source: www.bea.gov
    • 44. Generation 10!
    • 45. The Money Mammals were cited in Congress as a program that helps teach young kids about the value of money. www.themoneymammals.com
    • 46. Thank You.
    • 47. www.themoneymammals.comwww.themoneymammals.com BlogBlog
    • 48. The following images were used under Creative Commons Licenses: License details: http://creativecommons.org/licenses/by-sa/2.0/deed.en http://www.flickr.com/photos/narciss/844589858/ http://www.flickr.com/photos/theritters/511298198/ http://www.flickr.com/photos/dtchristner/2243569889/ http://www.flickr.com/photos/johnmarchan/562116408/ http://www.flickr.com/photos/dno1967/2981180591/ http://www.flickr.com/photos/au_tiger01/2829431704/ http://www.flickr.com/photos/kevincollins/26249105/ http://www.flickr.com/photos/dvdmerwe/2728282041/ http://www.flickr.com/photos/alistairmcmillan/35747688/ http://www.flickr.com/photos/ahmedrabea/2154811923/ http://www.flickr.com/photos/blackdenimgumby/432498443/ http://www.flickr.com/photos/sravishankar/3462731/ http://www.flickr.com/photos/patdavid/208230592/ http://www.flickr.com/photos/abbot45/81766440/ http://www.flickr.com/photos/e-coli/2919452693/ http://www.flickr.com/photos/pshan427/1358194906/
    • 49. The background image of the chalkboard is used under license from Glen Jones through the website dreamstime.com. The following images were used under Creative Commons Licenses: License details: http://creativecommons.org/licenses/by-sa/2.0/deed.en http://www.flickr.com/photos/papalars/2763115977/ http://www.flickr.com/photos/der_makabere/1635241685/ http://www.flickr.com/photos/houseofsims/2965024421/ http://www.flickr.com/photos/grumpychris/167928164/ http://www.flickr.com/photos/jamesjordan/660583916/ http://www.flickr.com/photos/raylopez/867883420/ http://www.flickr.com/photos/magical-world/2984862832/ http://www.flickr.com/photos/21804434@N02/2228247553/ The background images for the”Two Young??” and “Emergent Literacy” slides are licensed courtesy of Eileen Lanza Photography. The Money Mammals logo and characters are used courtesy Snigglezoo Entertainment. ©2008. All Rights Reserved.

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