How can I use social media to grow my business?
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How can I use social media to grow my business?

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In this presentation Custom Creative will address your concerns and teach you about the basics of incorporating social media marketing and how it can be used to your advantage. After this ...

In this presentation Custom Creative will address your concerns and teach you about the basics of incorporating social media marketing and how it can be used to your advantage. After this presentation, you walk away feeling more prepared to join the interactive online business community.

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  • WelcomeAre you feeling the pressure to jump on the social media bandwagon but that you just don’t quite have the skills to do it? In this presentation Custom Creative will address your concerns and teach you about the basics of incorporating social media marketing and how it can be used to your advantage. After this presentation, you walk away feeling more prepared to join the interactive online business community.
  • Running a successful business takes hard work and time. Taking time to develop a social media marketing plan and time to maintain that plan can feel like adding another thing to an already full plate.Custom Creative helps alleviate this issue by taking care of the nitty-gritty details of your social media presence so you can use more of your valuable time to take care of the other important pieces of your business.
  • The continuously changing social media landscape can seem overwhelming and hard to keep up with, which can make social media marketing seem like a daunting task.As the social media experts, Custom Creative helps you get a handle on this rapidly changing and expanding social media world while you continue to do what you do best- run your business.
  • Facebook, Twitter, LinkedIn, WordPress, and YouTube all offer different types of content to different types of audiences. It can be a difficult task to determine which types of forums will be most effective for you company.Custom Creative will take the time to fully understand your company, your company’s philosophy, and your goals and objectives and we will work with you to not only find the best social media platforms for your company, but help you effectively integrate this platforms into your marketing strategies through training, planning, and measuring growth.
  • It can be difficult determining what content people will be most interested in and what content is likely to promote engagement in your company. There is also little information available that offers suggestions on updating procedures and frequency which can make content development and delivery a difficult task for companies.Clients of Custom Creative receive customized consulting and are offered valuable recommendations on content development and content delivery, making the task of regularly updating social media platforms a walk in the park.
  • Each company has it’s own visions, philosophies, and voice that they want to be adequately represented in their social media presence, and it can be hard trusting outsiders to handle this task.Custom Creative devotes time to each of their clients in order to thoroughly understand the voice and messages they want their company to promote and help them humanize this voice on their social media platforms. We also continuously consult with our clients to obtain approval on all content development ideas and social media updates.Second, we develop an in-depth profile with the goals, tactics and parameters for your campaign clearly spelled out. Regional dialect important? Certain topics off limits? Success metrics for your campaign? Those and 100 other things will be documented so we can ensure that you’ll be able to look over the work we do on an ongoing basis and say ‘love it as is…run it!’
  • Firms experiencing success may not see the necessity of developing a social media presence when they have already developed other solid tactics that have produced continuous growth.Custom Creative’s customized consulting helps ensure that our clients have social media marketing strategies that promote additional growth and success. We also continuously monitor the effectiveness of the plan and make suggestions for improvement as needed. Finally, we demonstrate the growth of our clients business through measureable results and statistics.Some ways business is improved through social media presence and consulting:Receiving inquiries from more desirable customersGetting invited to speak publiclyNo more nights and weekends spent trying to write a blog postKeeping 100,000 followers actively engagedBeing quoted and mentioned in traditional mediaImproved staff recruitingLanding a key new large customerHaving a higher profile at industry gatheringsIncreased website trafficNo more complaining from our staff about having to do itBest attendance ever at our fundraising eventBeing recognized as an expert in our field
  • Firms experiencing success may not see the necessity of developing a social media presence when they have already developed other solid tactics that have produced continuous growth.Custom Creative’s customized consulting helps ensure that our clients have social media marketing strategies that promote additional growth and success. We also continuously monitor the effectiveness of the plan and make suggestions for improvement as needed. Finally, we demonstrate the growth of our clients business through measureable results and statistics.Some ways business is improved through social media presence and consulting:Receiving inquiries from more desirable customersGetting invited to speak publiclyNo more nights and weekends spent trying to write a blog postKeeping 100,000 followers actively engagedBeing quoted and mentioned in traditional mediaImproved staff recruitingLanding a key new large customerHaving a higher profile at industry gatheringsIncreased website trafficNo more complaining from our staff about having to do itBest attendance ever at our fundraising eventBeing recognized as an expert in our field

How can I use social media to grow my business? How can I use social media to grow my business? Presentation Transcript

  • HELP!How can I use social media togrow my business?A survival guide
  • Presentation Outline• Common objections to social media marketing• Value of social media marketing• Ways to integrate social media marketing• Custom Creative’s helpful tools
  • COMMON OBJECTIONS TO SOCIAL MEDIA MARKETINGWHY I DON’T USE SOCIAL MEDIA
  • WHY I DON’T USE SOCIAL MEDIA “It takes too much time to maintain.”
  • WHY I DON’T USE SOCIAL MEDIA “I don’t feel comfortable using the different social media tools.”
  • WHY I DON’T USE SOCIAL MEDIA “There’s too many different platforms to choose from.”
  • WHY I DON’T USE SOCIAL MEDIA “We don’t know what to post or how frequently we should update our social media.”
  • WHY I DON’T USE SOCIAL MEDIA“We want to maintain control of what is posted on our social media, but don’t have the time to do it on our own.”
  • WHY I DON’T USE SOCIAL MEDIA “We’re successful without it, so what’s the point?”
  • To view this full presentationor to sign up for our next LIVEwebinar, please visit: http://customcreative.com/services/social- media.html