0
| Intel
platform for the new business intelligence
intel.venturebeat.com
Business intelligence is a big business

Forrester

IDC

Gartner
Gartner

$10B
Research industry
It works pretty well for big enterprise

Big Expensive
Report from
Gartner
Research
industry

$2,500
But over 2 million SMBs can’t afford it

Big Expensive
Report

Research industry
Buying models are changing

LEGACY

NEW MODEL

Chief Marketing Officer

CIO

Project Managers

VP of Marketing

Mobile Des...
And so are business models

| Intel
$2500 +/-

$99 +/-
Analysts are too …

Business, marketing,
and IT consultants
who have
helped multiple
companies

Business analysts,
manager...
And so is the expertise …
LEGACY

NEW MODEL

Professorial / Academic

In the Trenches

Technospeak / Consultantese

Straig...
VB Intel is the platform
that will transform research, empower
independent experts, and provide
affordable intelligence to...
Sneak preview

Big Expensive
Report

Research industry
The VB Intel advantage: VB News
• 7-7.5M uniques a month and growing
• Significant exposure:
• Guest posts
• Announcements...
We’re starting in marketing technology:
specifically, marketing automation
It’s an internet-speed crowdsourced platform

Research publishing platform for
1000s of experts

Ratings, reviews,
surveys...
In the future,
companies will buy insight
like consumers buy apps
We want the best and the brightest … like you
Dan Freeman
President, Marketing Growth
Strategies

Aaron Ross.
Predictable ...
| Intel
Are you in?
| Intel
intel.venturebeat.com
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VB Intel analysts

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  • 360° reports – a series of linked reports that can be purchased separately or bundled, and include:Overview: why & what - A high-level industry or sector overviewComparison: who & ranking - An in-depth comparison of solutions in that spacePurchasing and implementing: how - Hands-on been-there-done-that implementation reports from experts for all the key solutions in that spaceWhy do people participate, and contribute their reports?Reputation/brandSharing knowledgeRevenue share
  • 360° reports – a series of linked reports that can be purchased separately or bundled, and include:Overview: why & what - A high-level industry or sector overviewComparison: who & ranking - An in-depth comparison of solutions in that spacePurchasing and implementing: how - Hands-on been-there-done-that implementation reports from experts for all the key solutions in that spaceWhy do people participate, and contribute their reports?Reputation/brandSharing knowledgeRevenue share
  • http://saas.kampyle.com/2012/12/31/moving-a-traditional-software-on-demand-company-to-the-saas-business-model/Crowdsourced:Just like mobileapp stores did for software development, we are going to vastly expand the number of people who can deliver and profit from research.Right now: research is big, slow, expensive. We want it to be bite-sized, fast, and cheap … and we’re building a platform which will make that happenMarketplace:A social space where many contribute, where more rate and review, and where even more simply buy and consume, but all can meet and discuss (in real-time and asynchronously) what they’re working on and struggling with in terms of new technology for business.360° insight:All the data you need to make a buying decision, including: - Market overview - Solutions comparison (buyer’s guide) - In-depth hands-on reports on buying, implementing, and using each individual solutionA business unit manager will be able to come, search for reports by medium-sized businesses in the food and drink distribution space who wanted to implement Salesforce.com, and get a specific report by someone in that industry at that size who did exactly that.
  • What is SEM -
  • http://saas.kampyle.com/2012/12/31/moving-a-traditional-software-on-demand-company-to-the-saas-business-model/Crowdsourced:Just like mobileapp stores did for software development, we are going to vastly expand the number of people who can deliver and profit from research.Right now: research is big, slow, expensive. We want it to be bite-sized, fast, and cheap … and we’re building a platform which will make that happenMarketplace:A social space where many contribute, where more rate and review, and where even more simply buy and consume, but all can meet and discuss (in real-time and asynchronously) what they’re working on and struggling with in terms of new technology for business.360° insight:All the data you need to make a buying decision, including: - Market overview - Solutions comparison (buyer’s guide) - In-depth hands-on reports on buying, implementing, and using each individual solutionA business unit manager will be able to come, search for reports by medium-sized businesses in the food and drink distribution space who wanted to implement Salesforce.com, and get a specific report by someone in that industry at that size who did exactly that.
  • This is a breakthrough, scalable, paradigm-changing business model that we can grow at internet speedWe work with micro-expertsto generate hundreds and ultimately thousands of reports via a very simple, defined process via a web-based report template which guidesthrough the processIncludes publishing in a social marketplace where subscribers, purchasers, and authors can rate and review reports. The marketplace acts much like an app store, featuring new reports, highlighting top sellers, showcasing curated collections of related reports on connected topics, featuring our top analysts, and inviting others to join as authors on topics that they’re experts in as wellThe product is the platform
  • http://saas.kampyle.com/2012/12/31/moving-a-traditional-software-on-demand-company-to-the-saas-business-model/Crowdsourced:Just like mobileapp stores did for software development, we are going to vastly expand the number of people who can deliver and profit from research.Right now: research is big, slow, expensive. We want it to be bite-sized, fast, and cheap … and we’re building a platform which will make that happenMarketplace:A social space where many contribute, where more rate and review, and where even more simply buy and consume, but all can meet and discuss (in real-time and asynchronously) what they’re working on and struggling with in terms of new technology for business.360° insight:All the data you need to make a buying decision, including: - Market overview - Solutions comparison (buyer’s guide) - In-depth hands-on reports on buying, implementing, and using each individual solutionA business unit manager will be able to come, search for reports by medium-sized businesses in the food and drink distribution space who wanted to implement Salesforce.com, and get a specific report by someone in that industry at that size who did exactly that.
  • What is SEM -
  • Transcript of "VB Intel analysts"

    1. 1. | Intel platform for the new business intelligence intel.venturebeat.com
    2. 2. Business intelligence is a big business Forrester IDC Gartner Gartner $10B Research industry
    3. 3. It works pretty well for big enterprise Big Expensive Report from Gartner Research industry $2,500
    4. 4. But over 2 million SMBs can’t afford it Big Expensive Report Research industry
    5. 5. Buying models are changing LEGACY NEW MODEL Chief Marketing Officer CIO Project Managers VP of Marketing Mobile Design Lead Help + Support Manager Product Marketing VP of Human Resources Etc.
    6. 6. And so are business models | Intel $2500 +/- $99 +/-
    7. 7. Analysts are too … Business, marketing, and IT consultants who have helped multiple companies Business analysts, managers, experts, and implementers with hands-on experience Professional analysts who want to go independent
    8. 8. And so is the expertise … LEGACY NEW MODEL Professorial / Academic In the Trenches Technospeak / Consultantese Straight Talk Abstract Ideas Tangible Advice Lecturers Practitioners
    9. 9. VB Intel is the platform that will transform research, empower independent experts, and provide affordable intelligence to millions of small, medium, and growing businesses
    10. 10. Sneak preview Big Expensive Report Research industry
    11. 11. The VB Intel advantage: VB News • 7-7.5M uniques a month and growing • Significant exposure: • Guest posts • Announcements • Featured reports • Original research opportunities • “Related research” links for each story • Plus: VB Events • 6-10 top-notch conferences each year
    12. 12. We’re starting in marketing technology: specifically, marketing automation
    13. 13. It’s an internet-speed crowdsourced platform Research publishing platform for 1000s of experts Ratings, reviews, surveys, updates Publicity to 7M+ uniques/month (and growing) Publishing VB quality bar/ validation
    14. 14. In the future, companies will buy insight like consumers buy apps
    15. 15. We want the best and the brightest … like you Dan Freeman President, Marketing Growth Strategies Aaron Ross. Predictable Revenue David Raab Principal, Raab Associates Scott Brinker CTO, Ion Interactive Thought leader: chiefmartec.com Chris Goward CEO, WiderFunnel Chris Taylor, Director of Marketing, Tibco
    16. 16. | Intel Are you in?
    17. 17. | Intel intel.venturebeat.com
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