Rebrand

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A document that DDB Canada created for us as we were looking to re-brand. I managed most of the messaging at this phase of the project, then handed it over to Cathy Greer and Colin Osing.

A document that DDB Canada created for us as we were looking to re-brand. I managed most of the messaging at this phase of the project, then handed it over to Cathy Greer and Colin Osing.

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  • Accidental discoveryCanpages places my business in the heart of the community, tailoring a unique marketing solution for me that positions me as the top of mind provider.

Transcript

  • 1. BRANDCONVICTIONS
  • 2. A BRAND CONVICTION ENSURES YOU HAVE ACLEAR, INSPIRING&REMARKABLEMISSION & PURPOSE.
  • 3. Where do I come from?We are an award winning organization, with deep roots in print andsuperior online growth through investment in SEO. We have built asuccessful business model on the premise of hard work and smartinnovations.
  • 4. What are my ambitions?To be the leading local brand that connects consumers andbusinesses in a way that is quicker, easier and more relevant thanever experienced before.
  • 5. Where is my world going?Technology has allowed for an ever-changing sourceof diverse data to be available to everybody. Peopledemand information at their fingertips whenever andwherever they want it, and are seeking and sharingopinion like never before.
  • 6. Who are my Customers/advocates/influencers?People who want trusted local information quickly and easily.Businesses that want to reach and connect with broader audienceswithin their communities.
  • 7. What am I like?We are a connector.
  • 8. What experience do I enable?We connect you with your community : business, events, resources.
  • 9. What makes me different?We are in your community; we are your community. And we areyour trusted source for everything about your community.
  • 10. What do I fight for?To help people find what they are looking for …
  • 11. life.connectedWe are an uncomplicated local brand that connects people to localbusiness, to their community and to each other. Whether it’sinformation about the community centre, a hot local event, the hours forthe drycleaner, or the closest parking, we deliver it all, easily andaccurately. We connect people to life around them.
  • 12. Consumer brand aspiration
  • 13. Canpages connects me with my community. It’smy trusted source to find local businesses andservices, with ease and accuracy.
  • 14. For people• Help me find everything local• Let me connect to my neighbourhood, my community, my life• Do it all easily, quickly, and accurately
  • 15. Business brand aspiration
  • 16. Canpages puts my business in the heart of mycommunity with simple marketing solutions forreaching local customers.
  • 17. For business• Present my business in context, with my community• Connect me to engaged local consumers• Boost my multimedia marketing, elevating meabove a crowded marketplace• Personalize solutions for my exact needs