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The11 conversations

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  • 1. 11C: Eleven conversations to thrive in the social era11 Conversations @johnkellden conversationlab
  • 2. 11C: conversations into story Strat Market Play Learn social era11 conversations Cocreate Work Brand Engage EnableDesign Thrive Unlearn 11C conversationlab @johnkellden
  • 3. 1. UnlearnPeople are alreadythinking, relating anddoing things differently.Your choice is tounlearn or becomeirrelevant.Lets simplify, playand level up.11C conversationlab @johnkellden
  • 4. 2. MarketYou need to marketas if all markets areconversations. Onedisruptive innovationis sometimes calledsocial and sometimescalled listening.When you listenreally well it is calledsocial business.11C conversationlab @johnkellden
  • 5. 3. Learn RETURN ONIn a network, one ENGAGEMENTof the few thingsthat scales reallywell is sociallearning.Its all aboutpurpose, people ENGAGEMENTand participation.11C conversationlab @johnkellden
  • 6. 4. Design11C: Turning yourconversations into story:new perspectives, new insights, cocreation of value 11C conversationlab @johnkellden
  • 7. 5. CocreateYour niche. Yourplace in the eco-system of things.Learn how tococreate valuetogether with otherstorytellinganimals out there. 11C conversationlab @johnkellden
  • 8. 6. BrandYour story. Whatmakes others tick.The part of whatyou’re doing peoplewant to share withtheir friends.11C conversationlab @johnkellden
  • 9. 7. StrategizeYour paths areno longer welldefined.The silver lining:the half life ofstrategies isshortening, soyou’ll get plentyof experience.11C conversationlab @johnkellden
  • 10. 8. EngageInvite all othersto participate.Be yourself.If you can’t beyourself, DATAbe engaging.If you can’t be "Luck is what happensengaging, revisit when preparation meets opportunity."the previous -- Senecaseven steps.11C conversationlab @johnkellden
  • 11. BIG DATA Play social era11 conversations STORY Engage 11C conversationlab @johnkellden
  • 12. 9. WorkPrioritise the tasks thatmatters most.Matter.Be an example.Be a living example. You in theYou are tasked with grand schemeone small part of one of things.leg of a big elephant.Don’t be the elephant.11C conversationlab @johnkellden
  • 13. 10. EnableBe forgiving towardsyourself and others.Be challenging enoughto enable effective flow. SOCIAL LEADERSHIPThe balance betweenthese two is differentfor everyone. It’s part ofwhat makes lifeinteresting. 11C conversationlab @johnkellden
  • 14. 11. PlayLife is imperfect, inviting usto immerse and improve.It’s an infinite game:you making a dent in theuniverse and the universereciprocating in kind.Your reach is meant to belarger than your grasp.Your rules of thumb is anevolving set. Play, thriveand proceed through thenext round of conversations. 11C conversationlab @johnkellden
  • 15. 11C: conversations into story Strat Market Play Learn social era11 conversations Cocreate Work Brand Engage EnableDesign Thrive Unlearn 11C conversationlab @johnkellden
  • 16. 11C conversationlab @johnkelldenThank you forbeing here.Let’s meet andshare a storyor two, andthen, whoknows? @johnkellden johnkellden@gmail.com http://www.linkedin.com/in/johnkellden https://plus.google.com/u/0/101010252943098026073/posts