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Word press for_startups

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Workshop from the Start Up Camp Berlin in March 2011. ...

Workshop from the Start Up Camp Berlin in March 2011.
This is a little introduction of WordPress as a CMS – the perfect choice for Start-Ups.

No Video, because it's a pdf ;) Just check out the official DOcumentation for the installation: http://codex.wordpress.org/Main_Page

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  • 1. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 2. WordPress for StartUps … before I start …John Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 3. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 4. WordPress for StartUps Tweet this!John Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 5. WordPress for StartUps#scb11 #wp4suJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 6. WordPress for StartUps Have an iPad? http://bit.lyeksbox00059John Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 7. WordPress for StartUps WordPressthe perfect CMS for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 8. WordPress for StartUpsI‘m a Designer John Brüggemann @johnkbx #wp4su @keksbox ^jb
  • 9. WordPress for StartUps I‘m no CoderActually I go crazy when coding …http://www.flickr.com/photos/theimagegroup/473798902/sizes/l/in/photostream/ John Brüggemann @johnkbx #wp4su @keksbox ^jb
  • 10. WordPress for StartUps Why?John Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 11. WordPress for StartUpsBut I love WordPress because:
  • 12. WordPress for StartUpsFrontend
  • 13. WordPress for StartUpsBackend
  • 14. WordPress for StartUps Why? ‣ simple ‣ flexible ‣ SEO-friendly ‣ Open Source ‣ Free :)John Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 15. WordPress for StartUps .com VS .orgJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 16. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 17. WordPress for StartUps their my server serverJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 18. WordPress for StartUps their myserver server Just full easy featured blogging CMS John Brüggemann @johnkbx #wp4su @keksbox ^jb
  • 19. WordPress for StartUps simpleJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 20. WordPress for StartUps SetupJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 21. WordPress for StartUps Setup ‣ Webspace ‣ Database ‣ Domain ‣ ftp client ‣ code editorJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 22. WordPress for StartUps WP-Files ‣ functionality, structure ‣ (html, css, php, ftp) Database ‣ the content ‣ (MySQL, phpMyAdmin)John Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 23. WordPress for StartUpsSetting up WordPress in less than 5 minutes … John Brüggemann @johnkbx #wp4su @keksbox ^jb
  • 24. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 25. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 26. WordPress for StartUps flexibleJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 27. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 28. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 29. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 30. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 31. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 32. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 33. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 34. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 35. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 36. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 37. WordPress for StartUps 1 DayJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 38. WordPress for StartUps flexibleJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 39. WordPress for StartUps phpJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 40. WordPress for StartUps php ‣ script language ‣ WordPress main code ‣ dynamicJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 41. WordPress for StartUps php ‣ script language ‣ WordPress main code ‣ dynamic ‣ get somehow used to it ‣ it‘s your friend <?php i_am_your(‘ friend‘); ?>John Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 42. WordPress for StartUps flexibleJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 43. WordPress for StartUps ThemesJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 44. WordPress for StartUps Your own ThemeJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 45. WordPress for StartUpsbeautiful Themes
  • 46. WordPress for StartUpsbeautiful Themes
  • 47. WordPress for StartUpsbeautiful Themes
  • 48. WordPress for StartUpsbeautiful Themes
  • 49. WordPress for StartUpsbeautiful Themes
  • 50. WordPress for StartUpsbeautiful Themes
  • 51. WordPress for StartUpsbeautiful Themes
  • 52. WordPress for StartUpsbeautiful Themes
  • 53. WordPress for StartUpsbeautiful Themes
  • 54. WordPress for StartUpsbeautiful Themes
  • 55. WordPress for StartUpsBut I love WordPress because:
  • 56. WordPress for StartUps Premium Theme Sources and many more …John Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 57. WordPress for StartUps < 50 $John Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 58. WordPress for StartUps < 50 $ ?John Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 59. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 60. WordPress for StartUps no buyoutJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 61. WordPress for StartUps Find a good Designer or Developer!John Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 62. WordPress for StartUps Themeshttp://bit.ly/keksbox00056 John Brüggemann @johnkbx #wp4su @keksbox ^jb
  • 63. WordPress for StartUps flexibleJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 64. WordPress for StartUps PluginsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 65. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 66. WordPress for StartUps Plugins ‣ WP Cachehttp://bit.ly/keksbox00055 ‣ WP eCommerce ‣ Akismet ‣ WPML Multilangual CMS ‣ o42-clean-umlauts ‣ Gravity Forms John Brüggemann @johnkbx #wp4su @keksbox ^jb
  • 67. WordPress for StartUps Plugins ‣ WP Cachehttp://bit.ly/keksbox00055 ‣ WP eCommerce ‣ Akismet how to install? ‣ WPML Multilangual CMS ‣ o42-clean-umlauts ‣ Gravity Forms John Brüggemann @johnkbx #wp4su @keksbox ^jb
  • 68. WordPress for StartUps more Plugins ‣ Simple Facebook Connecthttp://slidesha.re/keksbox00054 ‣ WPBook Plugin ‣ WP All-in-One SEO ‣ Google XML Sitemap ‣ Wordpress Database Backup ‣ WP Maintenance Mode John Brüggemann @johnkbx #wp4su @keksbox ^jb
  • 69. WordPress for StartUps SEO-friendlyJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 70. WordPress for StartUps SEO ‣ talking URLs (settings)http://slidesha.re/keksbox00061 ‣ sematic coding ‣ Blogs = Dynamic ‣ WP All-in-One SEO ‣ Google XML Sitemap John Brüggemann @johnkbx #wp4su @keksbox ^jb
  • 71. WordPress for StartUps SecurityJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 72. WordPress for StartUps Security ‣ don‘t use ,admin‘http://slidesha.re/keksbox00053 ‣ set up own account ‣ move wp-config.php to root-Folder ‣ use secret keys ‣ change DB Table prefix ‣ stay up to date ‣ force SSL Login ‣ .htaccess lockdown John Brüggemann @johnkbx #wp4su @keksbox ^jb
  • 73. WordPress for StartUps BackupJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 74. WordPress for StartUps UpdateJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 75. WordPress for StartUps Open SourceJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 76. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 77. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 78. WordPress for StartUpsLearn more ‣ codex.wordpress.org/ Main_Page ‣ wordpress.org ‣ wordpress.tvJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 79. WordPress for StartUpsLearn more ‣ codex.wordpress.org/ Main_Page ‣ wordpress.org the holy codex ‣ wordpress.tvJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 80. WordPress for StartUps Learn morehttp://bit.ly/keksbox00058 http://slidesha.re/keksbox00057 John Brüggemann @johnkbx #wp4su @keksbox ^jb
  • 81. WordPress for StartUps it‘s free!John Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 82. WordPress for StartUps For Questions and John Brüggemann Graphic Design / CEO / Co-Founder more on WordPress Simon-Dach-Straße 21 10245 Berlin Fon: 030 / 501 73 - 584 Fax: 030 / 501 73 - 528 Funk: 01511 / 720 790 3 john@keksbox.comJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  • 83. WordPress for StartUps Thanks!John Brüggemann@johnkbx #wp4su@keksbox ^jb