WordPress for StartUpsJohn Brüggemann@johnkbx          #wp4su@keksbox ^jb
WordPress for StartUps      … before I start …John Brüggemann@johnkbx               #wp4su@keksbox ^jb
WordPress for StartUpsJohn Brüggemann@johnkbx          #wp4su@keksbox ^jb
WordPress for StartUps        Tweet this!John Brüggemann@johnkbx              #wp4su@keksbox ^jb
WordPress for StartUps#scb11 #wp4suJohn Brüggemann@johnkbx          #wp4su@keksbox ^jb
WordPress for StartUps                  Have an iPad?                   http://bit.lyeksbox00059John Brüggemann@johnkbx   ...
WordPress for StartUps         WordPressthe perfect CMS for StartUpsJohn Brüggemann@johnkbx                               ...
WordPress for StartUpsI‘m a Designer  John Brüggemann  @johnkbx          #wp4su  @keksbox ^jb
WordPress for StartUps  I‘m no CoderActually I go crazy when coding …http://www.flickr.com/photos/theimagegroup/473798902/s...
WordPress for StartUps                  Why?John Brüggemann@johnkbx                 #wp4su@keksbox ^jb
WordPress for StartUpsBut I love WordPress because:
WordPress for StartUpsFrontend
WordPress for StartUpsBackend
WordPress for StartUps          Why?    ‣ simple                  ‣ flexible                  ‣ SEO-friendly              ...
WordPress for StartUps    .com VS .orgJohn Brüggemann@johnkbx          #wp4su@keksbox ^jb
WordPress for StartUpsJohn Brüggemann@johnkbx          #wp4su@keksbox ^jb
WordPress for StartUps    their           my   server         serverJohn Brüggemann@johnkbx              #wp4su@keksbox ^jb
WordPress for StartUps their                          myserver                        server      Just              full  ...
WordPress for StartUps                  simpleJohn Brüggemann@johnkbx                   #wp4su@keksbox ^jb
WordPress for StartUps                  SetupJohn Brüggemann@johnkbx                  #wp4su@keksbox ^jb
WordPress for StartUps        Setup     ‣ Webspace                  ‣ Database                  ‣ Domain                  ...
WordPress for StartUps     WP-Files     ‣ functionality, structure                  ‣ (html, css, php, ftp)   Database    ...
WordPress for StartUpsSetting up WordPress in less than 5 minutes …      John Brüggemann      @johnkbx                    ...
WordPress for StartUpsJohn Brüggemann@johnkbx          #wp4su@keksbox ^jb
WordPress for StartUpsJohn Brüggemann@johnkbx          #wp4su@keksbox ^jb
WordPress for StartUps                  flexibleJohn Brüggemann@johnkbx                     #wp4su@keksbox ^jb
WordPress for StartUpsJohn Brüggemann@johnkbx          #wp4su@keksbox ^jb
WordPress for StartUpsJohn Brüggemann@johnkbx          #wp4su@keksbox ^jb
WordPress for StartUpsJohn Brüggemann@johnkbx          #wp4su@keksbox ^jb
WordPress for StartUpsJohn Brüggemann@johnkbx          #wp4su@keksbox ^jb
WordPress for StartUpsJohn Brüggemann@johnkbx          #wp4su@keksbox ^jb
WordPress for StartUpsJohn Brüggemann@johnkbx          #wp4su@keksbox ^jb
WordPress for StartUpsJohn Brüggemann@johnkbx          #wp4su@keksbox ^jb
WordPress for StartUpsJohn Brüggemann@johnkbx          #wp4su@keksbox ^jb
WordPress for StartUpsJohn Brüggemann@johnkbx          #wp4su@keksbox ^jb
WordPress for StartUpsJohn Brüggemann@johnkbx          #wp4su@keksbox ^jb
WordPress for StartUps                  1 DayJohn Brüggemann@johnkbx                  #wp4su@keksbox ^jb
WordPress for StartUps                  flexibleJohn Brüggemann@johnkbx                     #wp4su@keksbox ^jb
WordPress for StartUps                  phpJohn Brüggemann@johnkbx                #wp4su@keksbox ^jb
WordPress for StartUps            php   ‣ script language                  ‣ WordPress main code                  ‣ dynami...
WordPress for StartUps            php   ‣ script language                  ‣ WordPress main code                  ‣ dynami...
WordPress for StartUps                  flexibleJohn Brüggemann@johnkbx                     #wp4su@keksbox ^jb
WordPress for StartUps                  ThemesJohn Brüggemann@johnkbx                   #wp4su@keksbox ^jb
WordPress for StartUps     Your own ThemeJohn Brüggemann@johnkbx          #wp4su@keksbox ^jb
WordPress for StartUpsbeautiful Themes
WordPress for StartUpsbeautiful Themes
WordPress for StartUpsbeautiful Themes
WordPress for StartUpsbeautiful Themes
WordPress for StartUpsbeautiful Themes
WordPress for StartUpsbeautiful Themes
WordPress for StartUpsbeautiful Themes
WordPress for StartUpsbeautiful Themes
WordPress for StartUpsbeautiful Themes
WordPress for StartUpsbeautiful Themes
WordPress for StartUpsBut I love WordPress because:
WordPress for StartUps                  Premium Theme Sources                                and many more …John Brüggeman...
WordPress for StartUps                  < 50 $John Brüggemann@johnkbx                   #wp4su@keksbox ^jb
WordPress for StartUps                  < 50 $ ?John Brüggemann@johnkbx                     #wp4su@keksbox ^jb
WordPress for StartUpsJohn Brüggemann@johnkbx          #wp4su@keksbox ^jb
WordPress for StartUps                    no                  buyoutJohn Brüggemann@johnkbx                   #wp4su@keksb...
WordPress for StartUps  Find a good Designer or Developer!John Brüggemann@johnkbx                        #wp4su@keksbox ^jb
WordPress for StartUps       Themeshttp://bit.ly/keksbox00056         John Brüggemann         @johnkbx            #wp4su  ...
WordPress for StartUps                  flexibleJohn Brüggemann@johnkbx                     #wp4su@keksbox ^jb
WordPress for StartUps                  PluginsJohn Brüggemann@johnkbx                    #wp4su@keksbox ^jb
WordPress for StartUpsJohn Brüggemann@johnkbx          #wp4su@keksbox ^jb
WordPress for StartUps           Plugins           ‣ WP Cachehttp://bit.ly/keksbox00055   ‣ WP eCommerce                  ...
WordPress for StartUps           Plugins           ‣ WP Cachehttp://bit.ly/keksbox00055   ‣ WP eCommerce                  ...
WordPress for StartUps   more Plugins                   ‣ Simple Facebook Connecthttp://slidesha.re/keksbox00054   ‣ WPBoo...
WordPress for StartUps     SEO-friendlyJohn Brüggemann@johnkbx          #wp4su@keksbox ^jb
WordPress for StartUps                SEO               ‣ talking URLs (settings)http://slidesha.re/keksbox00061   ‣ semat...
WordPress for StartUps                  SecurityJohn Brüggemann@johnkbx                     #wp4su@keksbox ^jb
WordPress for StartUps              Security            ‣ don‘t use ,admin‘http://slidesha.re/keksbox00053   ‣ set up own ...
WordPress for StartUps                  BackupJohn Brüggemann@johnkbx                   #wp4su@keksbox ^jb
WordPress for StartUps                  UpdateJohn Brüggemann@johnkbx                   #wp4su@keksbox ^jb
WordPress for StartUps    Open SourceJohn Brüggemann@johnkbx          #wp4su@keksbox ^jb
WordPress for StartUpsJohn Brüggemann@johnkbx          #wp4su@keksbox ^jb
WordPress for StartUpsJohn Brüggemann@johnkbx          #wp4su@keksbox ^jb
WordPress for StartUpsLearn more        ‣ codex.wordpress.org/                   Main_Page                  ‣ wordpress.or...
WordPress for StartUpsLearn more        ‣ codex.wordpress.org/                   Main_Page                  ‣ wordpress.or...
WordPress for StartUps                             Learn morehttp://bit.ly/keksbox00058          http://slidesha.re/keksbo...
WordPress for StartUps                  it‘s free!John Brüggemann@johnkbx                       #wp4su@keksbox ^jb
WordPress for StartUps      For Questions and   John Brüggemann                          Graphic Design / CEO / Co-Founder...
WordPress for StartUps                  Thanks!John Brüggemann@johnkbx                    #wp4su@keksbox ^jb
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Word press for_startups

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Workshop from the Start Up Camp Berlin in March 2011.
This is a little introduction of WordPress as a CMS – the perfect choice for Start-Ups.

No Video, because it's a pdf ;) Just check out the official DOcumentation for the installation: http://codex.wordpress.org/Main_Page

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Word press for_startups

  1. 1. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  2. 2. WordPress for StartUps … before I start …John Brüggemann@johnkbx #wp4su@keksbox ^jb
  3. 3. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  4. 4. WordPress for StartUps Tweet this!John Brüggemann@johnkbx #wp4su@keksbox ^jb
  5. 5. WordPress for StartUps#scb11 #wp4suJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  6. 6. WordPress for StartUps Have an iPad? http://bit.lyeksbox00059John Brüggemann@johnkbx #wp4su@keksbox ^jb
  7. 7. WordPress for StartUps WordPressthe perfect CMS for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  8. 8. WordPress for StartUpsI‘m a Designer John Brüggemann @johnkbx #wp4su @keksbox ^jb
  9. 9. WordPress for StartUps I‘m no CoderActually I go crazy when coding …http://www.flickr.com/photos/theimagegroup/473798902/sizes/l/in/photostream/ John Brüggemann @johnkbx #wp4su @keksbox ^jb
  10. 10. WordPress for StartUps Why?John Brüggemann@johnkbx #wp4su@keksbox ^jb
  11. 11. WordPress for StartUpsBut I love WordPress because:
  12. 12. WordPress for StartUpsFrontend
  13. 13. WordPress for StartUpsBackend
  14. 14. WordPress for StartUps Why? ‣ simple ‣ flexible ‣ SEO-friendly ‣ Open Source ‣ Free :)John Brüggemann@johnkbx #wp4su@keksbox ^jb
  15. 15. WordPress for StartUps .com VS .orgJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  16. 16. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  17. 17. WordPress for StartUps their my server serverJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  18. 18. WordPress for StartUps their myserver server Just full easy featured blogging CMS John Brüggemann @johnkbx #wp4su @keksbox ^jb
  19. 19. WordPress for StartUps simpleJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  20. 20. WordPress for StartUps SetupJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  21. 21. WordPress for StartUps Setup ‣ Webspace ‣ Database ‣ Domain ‣ ftp client ‣ code editorJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  22. 22. WordPress for StartUps WP-Files ‣ functionality, structure ‣ (html, css, php, ftp) Database ‣ the content ‣ (MySQL, phpMyAdmin)John Brüggemann@johnkbx #wp4su@keksbox ^jb
  23. 23. WordPress for StartUpsSetting up WordPress in less than 5 minutes … John Brüggemann @johnkbx #wp4su @keksbox ^jb
  24. 24. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  25. 25. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  26. 26. WordPress for StartUps flexibleJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  27. 27. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  28. 28. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  29. 29. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  30. 30. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  31. 31. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  32. 32. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  33. 33. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  34. 34. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  35. 35. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  36. 36. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  37. 37. WordPress for StartUps 1 DayJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  38. 38. WordPress for StartUps flexibleJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  39. 39. WordPress for StartUps phpJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  40. 40. WordPress for StartUps php ‣ script language ‣ WordPress main code ‣ dynamicJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  41. 41. WordPress for StartUps php ‣ script language ‣ WordPress main code ‣ dynamic ‣ get somehow used to it ‣ it‘s your friend <?php i_am_your(‘ friend‘); ?>John Brüggemann@johnkbx #wp4su@keksbox ^jb
  42. 42. WordPress for StartUps flexibleJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  43. 43. WordPress for StartUps ThemesJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  44. 44. WordPress for StartUps Your own ThemeJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  45. 45. WordPress for StartUpsbeautiful Themes
  46. 46. WordPress for StartUpsbeautiful Themes
  47. 47. WordPress for StartUpsbeautiful Themes
  48. 48. WordPress for StartUpsbeautiful Themes
  49. 49. WordPress for StartUpsbeautiful Themes
  50. 50. WordPress for StartUpsbeautiful Themes
  51. 51. WordPress for StartUpsbeautiful Themes
  52. 52. WordPress for StartUpsbeautiful Themes
  53. 53. WordPress for StartUpsbeautiful Themes
  54. 54. WordPress for StartUpsbeautiful Themes
  55. 55. WordPress for StartUpsBut I love WordPress because:
  56. 56. WordPress for StartUps Premium Theme Sources and many more …John Brüggemann@johnkbx #wp4su@keksbox ^jb
  57. 57. WordPress for StartUps < 50 $John Brüggemann@johnkbx #wp4su@keksbox ^jb
  58. 58. WordPress for StartUps < 50 $ ?John Brüggemann@johnkbx #wp4su@keksbox ^jb
  59. 59. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  60. 60. WordPress for StartUps no buyoutJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  61. 61. WordPress for StartUps Find a good Designer or Developer!John Brüggemann@johnkbx #wp4su@keksbox ^jb
  62. 62. WordPress for StartUps Themeshttp://bit.ly/keksbox00056 John Brüggemann @johnkbx #wp4su @keksbox ^jb
  63. 63. WordPress for StartUps flexibleJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  64. 64. WordPress for StartUps PluginsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  65. 65. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  66. 66. WordPress for StartUps Plugins ‣ WP Cachehttp://bit.ly/keksbox00055 ‣ WP eCommerce ‣ Akismet ‣ WPML Multilangual CMS ‣ o42-clean-umlauts ‣ Gravity Forms John Brüggemann @johnkbx #wp4su @keksbox ^jb
  67. 67. WordPress for StartUps Plugins ‣ WP Cachehttp://bit.ly/keksbox00055 ‣ WP eCommerce ‣ Akismet how to install? ‣ WPML Multilangual CMS ‣ o42-clean-umlauts ‣ Gravity Forms John Brüggemann @johnkbx #wp4su @keksbox ^jb
  68. 68. WordPress for StartUps more Plugins ‣ Simple Facebook Connecthttp://slidesha.re/keksbox00054 ‣ WPBook Plugin ‣ WP All-in-One SEO ‣ Google XML Sitemap ‣ Wordpress Database Backup ‣ WP Maintenance Mode John Brüggemann @johnkbx #wp4su @keksbox ^jb
  69. 69. WordPress for StartUps SEO-friendlyJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  70. 70. WordPress for StartUps SEO ‣ talking URLs (settings)http://slidesha.re/keksbox00061 ‣ sematic coding ‣ Blogs = Dynamic ‣ WP All-in-One SEO ‣ Google XML Sitemap John Brüggemann @johnkbx #wp4su @keksbox ^jb
  71. 71. WordPress for StartUps SecurityJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  72. 72. WordPress for StartUps Security ‣ don‘t use ,admin‘http://slidesha.re/keksbox00053 ‣ set up own account ‣ move wp-config.php to root-Folder ‣ use secret keys ‣ change DB Table prefix ‣ stay up to date ‣ force SSL Login ‣ .htaccess lockdown John Brüggemann @johnkbx #wp4su @keksbox ^jb
  73. 73. WordPress for StartUps BackupJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  74. 74. WordPress for StartUps UpdateJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  75. 75. WordPress for StartUps Open SourceJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  76. 76. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  77. 77. WordPress for StartUpsJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  78. 78. WordPress for StartUpsLearn more ‣ codex.wordpress.org/ Main_Page ‣ wordpress.org ‣ wordpress.tvJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  79. 79. WordPress for StartUpsLearn more ‣ codex.wordpress.org/ Main_Page ‣ wordpress.org the holy codex ‣ wordpress.tvJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  80. 80. WordPress for StartUps Learn morehttp://bit.ly/keksbox00058 http://slidesha.re/keksbox00057 John Brüggemann @johnkbx #wp4su @keksbox ^jb
  81. 81. WordPress for StartUps it‘s free!John Brüggemann@johnkbx #wp4su@keksbox ^jb
  82. 82. WordPress for StartUps For Questions and John Brüggemann Graphic Design / CEO / Co-Founder more on WordPress Simon-Dach-Straße 21 10245 Berlin Fon: 030 / 501 73 - 584 Fax: 030 / 501 73 - 528 Funk: 01511 / 720 790 3 john@keksbox.comJohn Brüggemann@johnkbx #wp4su@keksbox ^jb
  83. 83. WordPress for StartUps Thanks!John Brüggemann@johnkbx #wp4su@keksbox ^jb

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