CLOSER User Needs Assessment

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Presentation by John Kaye to the CLOSER leadership team Nov 2012

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  • In this presentation I will be talking about the user needs assessment related to the USP this study will look at who the users are, what they are interested in and what they may require from the USP
  • The presentation will cover the following areas and I welcome your feedback, either during the presentation or a discussion at the end.
  • This study will hopefully inform the priorities of the USP and feed into requirements for design elements and priorities for topic based activities such as data harmonisation.
  • Academic researchers need to be split by discipline e.g. bio-medical and social sciences Funders have a different use for this and will want to be able to identify any gaps to fund and to look at the impact of work etc.
  • It’s important to think about the needs to each group or subset in a group. E.g government department policy person may want to carry out an informational search, whilst a government researcher or statistician may need a transactional search.
  • This finding has implications for CLOSER as if it wants to highlight primary source materials and improve re-use it may need to use secondary sources as a ‘hook’ to lure researchers in.
  • This also has implications for CLOSER as if it is shut off as a stand alone resource it may be missed by generation Y students. CLOSER resources will need to appear in google results and library catalogues to obtain maximum exposure; open metadata will help here Confirmed in JISC - Digital information seekers: How academic libraries can support the use of digital resources
  • Here’s me carrying out an informational search on google It would be good to see what information surveys or other organisations have. ESDS have provided some information, CLS are working on it and er’re going to have a look at BL search terms.
  • Other info from ESDS Longitudinal shows that they’ve 45,013 in ? Period Jack? Popular Longitudinal resources are BHPS and NCDS
  • In terms of dataset downloads, put against some of ESDS other surveys, CLOSER surveys had lower rates with understanding society top with nearly 700 downloads in nearly a year and 3/4
  • The priorities outlined by these departments seem to have a strong focus on current government priorities around social welfare reform More analysis is available for each department’s needs As part of the BL’s role on the UK Data Forum I have asked for more information from several government departments including DWP, DfE and ONS.
  • It’s still early days and Sarah and I are currently gathering information for the Impact and user needs reports. Some of our immediate priorities for data and information sources are
  • CLOSER User Needs Assessment

    1. 1. User Needs AssessmentNovember 2012John Kaye – British Librarywww.slideshare.net/johnkayebl
    2. 2. Overview Timescales, aims, approach and outcomes Proposed Report Structure Identifying the Users Initial Findings – User Behaviour Initial Findings – Disciplines and Topics Data to be collected & Analysed Questions and Discussion
    3. 3. Timescales & aims First Draft February 2013, Final April 2013 Identify the potential major user groups of the USP and outline their characteristics. Examine their goals, purposes, and objectives in using the USP:  what do users want to accomplish?  what are their overall aims?  how can the USP help to accomplish these aims?
    4. 4. Approach & DesiredOutcomes Desk based analysis and literature review based on existing data sources The main outcomes of this report will be:  A review of the current situation  Typical user groups and their characteristics and aims  A set of use scenarios to aid the design of the USP  Recommendations for the design of the USP  Recommendations for future research
    5. 5. Proposed ReportStructure Introduction (scope, method and context) Who are the users? Current Situation Location type and use of resources Disciplines and topics trends Other initiatives User Group Needs  Needs for Academic Researchers  Undergraduate  Postgraduate  Career  Needs for Educational Teachers (School and University)  Needs for Policy Makers  Needs for Funders Use Scenarios Recommendations
    6. 6. Identifying theUsers The Cohort Studies and their outputs have a range of potential users, they are used in academic research, teaching and as evidence in forming policy in the public sector. Academic research: Undergrad, Postgrad, Doctoral, Post-Doc, Academic, non-institutional researchers Educational Teaching: School, Undergrad, Quant skills Funders: ESRC/MRC Policy: Education, Health, Social, Central Govt, Organisational Policy (NHS, LEA etc.)
    7. 7. Identifying theUsers Government department (policy) users include (From Longitudinal Champions):  Department for Business, Innovation and Skills  Department for Communities and Local Government  Department for Education  Department for International Development  Department for transport  Department of Health  Department for Work and Pensions  Food standards Agency  Government Equalities Office  Home Office  Ministry of Defence/Defence Analytical Services and Advice  Ministry of Justice  Office for National Statistics  Scottish Government  Welsh Government
    8. 8. Identifying theUsers 3 categories of web users search needs:  Navigational search, the immediate intent is to reach a particular site (e.g., ESDS Homepage);  Informational search, the intent is to acquire some information likely to be contained in one or more web pages (e.g., cohort studies);  Transactional search, the intent is to perform some web-mediated activity (e.g., download dataset).
    9. 9. Initial FindingsUser Behaviour Researchers of Tomorrow: The research behaviour of Generation Y doctoral students:“In a survey enquiry asking about their last incident of information-seeking activity, the majority of all doctoral students (including Generation Y) across all subject disciplines were looking for text-based and secondary, pre-published research resources (journal articles, books etc) and not primary source materials.”
    10. 10. Initial FindingsUser Behaviour e-journals dominated. Of the total survey sample, 30% used Google or Google Scholar as their main source to find their research information Google sources were strongly favoured above other sources by arts and humanities, social science and engineering and computing science students. Students rarely seemed to be aware of the actual publisher or e-information source itself when searching for e-journal articles, for example relying on their libraries’ own e-resource interface or a Google application to locate and access resources, without being particularly interested in the names or nature of the originating organisations..
    11. 11. Initial FindingsTopics &DisciplinesUse search data to inform users needs as some of the best data comes from what users type into search boxes themselves.
    12. 12. Initial FindingsTopics &DisciplinesESDS Top 20 Catalogue, Variable and Question Bank Searches
    13. 13. Initial FindingsTopics &DisciplinesESDS Longitudinal Page Visits – Total Unique visits 45,013 BHPS NCDS ELSA MCS BCS70 LSYPE FACS UKHLS GUS 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 Unique page views
    14. 14. Initial FindingsTopics &DisciplinesESDS Longitudinal Download Statistics December 2010 to Q3 2012 LFS BHPS HSE BCS BSA Understanding Society NCDS ELSA BCS70 MCS LSYPE 0 200 400 600 800 1000 1200 1400 1600 1800 Downloads Dec 2010 - Sept 2012
    15. 15. Initial Findings Topics &DisciplinesLongitudinal Champions Employment Older Peoplepriorities – Policy users Health and disabilityneeds: Children/ Families State Pension reform Education Well-being15 Government Personal w ealth and povertydepartments or bodies Young people Travel17 topic areas Social mobility Food Safety99 questions Crime Neighbourhood and housing Immigration Sport and Culture Early years/ 0 2 4 6 8 10 12 Number of questions
    16. 16. Data to be collected& Analysed Carry on literature review Paper abstract analysis from CLS bibliography CLS web views, search, download statistics MRC web views, search, download statistics ESRC DTC new PhD subjects HALCyon cross cohort analysis Biobank Search Terms BL catalogue and web search data BL ‘Explore’ user needs analysis Referral sources e.g. wikipedia Govt. Department needs via UKDF……and anything else we can find!
    17. 17. Questions &DiscussionJohn Kaye – Lead Curator Digital Social SciencesThe British Library96 Euston RoadLondon NW1 2DBjohn.kaye@bl.ukTwitter: @johnkayeblTelephone: 020 7412 7450Blog: http://britishlibrary.typepad.co.uk/socialscience/

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