Branded
Customer
Service
a.k.a:
a blank paint wall that you
can create a masterpiece
by john kakalis
Image by http://dezignus.com

In a progressively and
multifaceted
marketplace, the
customer expectations
are rising and the
traditional concepts of
customer service
differentiation are
challenged
Image by Banksy

To respond, retailers need to
construct their focus to become
customer centric in both
strategy and execution
Image by Photobucket

f the
The fu nction o
shop
ore
bec omes m ay
aw
de cisive as g a
rin
of delive d,
diversifie ing
atisfy
highly s ing
shopp
nce
experie
Image by Tobalo, Flickr

flexible mechanism
view convenient
The 4 key-words towards maximizing and developing
the customer's experience

Build a
mechanism
that creates
shopping
experiences that
evolve with
customer
expectations
Image by Krobbie, Flickr

Shops must develop
to an environment
that is easy to shop
and that provides
customers with the
necessary in order to
make a confident
purchase
Image by hotspurzeta ,

Retailers need to
achieve a
foundational level of
customer
information
integration that
includes eliminating
customer data silos
and integrating
fragmented pieces
of data gathered
across all customer
touchpoints and
channels
Image by drinksmachine ,
Flickr

Retailers must meet
customer needs
across different
segments, local
markets, shopping
occasions and
product categories.
Image by sabellachan,
Flickr

The customer centric
shop: 4 strategic
essentials
Image by Bobasonic , Flickr

Connect
everyone
to the
brand and
business
strategy
Image by laytonkylee, Flickr

Become more
customer-
orientated, not
just business and
process centric
Image by
http://www.bigchurchalive.com

Build
commitment
of staff and
emotional
engagement
with
customers
Image by eschipul, Flickr

Align attitudes,
behaviors and
actions to change
initiatives
introduced by the
organization
Image by flopper , Flickr

and
please…

and
please…
remember

Image by LonelyBob, Flickr

thank you