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John Gridley of Weird Bean Design Limited Effective Web Design presentation to Awesome Ladies in Business Group, Nimrod Community Centre, Thursday November 4th 2010

John Gridley of Weird Bean Design Limited Effective Web Design presentation to Awesome Ladies in Business Group, Nimrod Community Centre, Thursday November 4th 2010

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Awes wb0411 Awes wb0411 Presentation Transcript

  • Effective Web Design for Small Business
  • John Gridley BA Hons Graphic Design (Interactive Media) Effective Web Design for Small Business
  • John Gridley BA Hons Graphic Design (Interactive Media) Weird Bean Design Ltd Effective Web Design for Small Business
  • Effective Web Design for Small Business
  • Effective Web Design for Small Business Effective Web Design for Small Business
  • Effective Web Design for Small Business • Do you need a website? Effective Web Design for Small Business
  • Effective Web Design for Small Business • Do you need a website? • What options do you have to get your site online Effective Web Design for Small Business
  • Effective Web Design for Small Business • Do you need a website? • What options do you have to get your site online • Design tips you can follow yourself Effective Web Design for Small Business
  • Effective Web Design for Small Business • Do you need a website? • What options do you have to get your site online • Design tips you can follow yourself • Consistency of brand Effective Web Design for Small Business
  • Effective Web Design for Small Business • Do you need a website? • What options do you have to get your site online • Design tips you can follow yourself • Consistency of brand • Ivʼe built it but will they come? Effective Web Design for Small Business
  • Effective Web Design for Small Business
  • Do you need a Website? Effective Web Design for Small Business
  • Do you need a Website? 60% of adults use the internet in the UK, office for National Statistics purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will figure out how to sell it online. Effective Web Design for Small Business
  • Do you need a Website? 60% of adults use the internet in the UK, office for National Statistics purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will figure out how to sell it online. At the very least every business needs to have a presence on the web so that customers, potential employees, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer. Effective Web Design for Small Business
  • Do you need a Website? 60% of adults use the internet in the UK, office for National Statistics purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will figure out how to sell it online. At the very least every business needs to have a presence on the web so that customers, potential employees, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer. "Priorities will differ from business to business but the web will be integral to a business plan on some level, whether it forms part of your communications and marketing strategy, part of your supply or customer chain, or whether you use it to trade” Federation of Small Business Effective Web Design for Small Business
  • Effective Web Design for Small Business
  • Here is the exception to my rule: It's actually better to have no website at all than to have one that makes your business look bad. Your site speaks volumes about your business. Effective Web Design for Small Business
  • Here is the exception to my rule: It's actually better to have no website at all than to have one that makes your business look bad. Your site speaks volumes about your business. So what options do you have Effective Web Design for Small Business
  • Here is the exception to my rule: It's actually better to have no website at all than to have one that makes your business look bad. Your site speaks volumes about your business. So what options do you have • Hosted DIY Web Builders Effective Web Design for Small Business
  • Here is the exception to my rule: It's actually better to have no website at all than to have one that makes your business look bad. Your site speaks volumes about your business. So what options do you have • Hosted DIY Web Builders Effective Web Design for Small Business
  • Here is the exception to my rule: It's actually better to have no website at all than to have one that makes your business look bad. Your site speaks volumes about your business. So what options do you have • Hosted DIY Web Builders Effective Web Design for Small Business
  • Here is the exception to my rule: It's actually better to have no website at all than to have one that makes your business look bad. Your site speaks volumes about your business. So what options do you have • Hosted DIY Web Builders Effective Web Design for Small Business
  • Effective Web Design for Small Business
  • Here is the exception to my rule: It's actually better to have no website at all than to have one that makes your business look bad. Your site speaks volumes about your business. Effective Web Design for Small Business
  • Here is the exception to my rule: It's actually better to have no website at all than to have one that makes your business look bad. Your site speaks volumes about your business. So what options do you have Effective Web Design for Small Business
  • Here is the exception to my rule: It's actually better to have no website at all than to have one that makes your business look bad. Your site speaks volumes about your business. So what options do you have • Bespoke website built by a designer Effective Web Design for Small Business
  • Here is the exception to my rule: It's actually better to have no website at all than to have one that makes your business look bad. Your site speaks volumes about your business. So what options do you have • Bespoke website built by a designer Effective Web Design for Small Business
  • Effective Web Design for Small Business
  • So what options do you have Effective Web Design for Small Business
  • So what options do you have Effective Web Design for Small Business
  • So what options do you have Hosting can cost anything from Free to £250 a year Effective Web Design for Small Business
  • So what options do you have Hosting can cost anything from Free to £250 a year The bigger the website the higher the price of the hosting Effective Web Design for Small Business
  • So what options do you have Effective Web Design for Small Business
  • So what options do you have Effective Web Design for Small Business
  • So what options do you have Choose a domain that reflects your business name or product sector Effective Web Design for Small Business
  • So what options do you have Choose a domain that reflects your business name or product sector .com Global Brand .co.uk UK Based NEW .co Company Based Effective Web Design for Small Business
  • Design Tips Effective Web Design for Small Business
  • Design Tips Effective Web Design for Small Business
  • Design Tips • Donʼt go for too many colours • Use complementary colours • Watch colours of high and low contrast • Try to pick out colours in your images Effective Web Design for Small Business
  • Design Tips • Donʼt go for too many colours • Use complementary colours • Watch colours of high and low contrast • Try to pick out colours in your images • Text is big enough to read, but not too big and donʼt use too many fonts Effective Web Design for Small Business
  • Design Tips • Donʼt go for too many colours • Use complementary colours • Watch colours of high and low contrast • Try to pick out colours in your images • Text is big enough to read, but not too big and donʼt use too many fonts • Every web page in the site looks like it belongs to the same site there are repetitive elements that carry throughout the pages Effective Web Design for Small Business
  • Design Tips • Donʼt go for too many colours • Use complementary colours • Watch colours of high and low contrast • Try to pick out colours in your images • Text is big enough to read, but not too big and donʼt use too many fonts • Every web page in the site looks like it belongs to the same site there are repetitive elements that carry throughout the pages • Navigation buttons and bars are easy to understand and use Effective Web Design for Small Business
  • Design Tips Effective Web Design for Small Business
  • Design Tips • Use White space effectively, donʼt clutter the page Effective Web Design for Small Business
  • Design Tips • Use White space effectively, donʼt clutter the page • Text is big enough to read, but not too big Effective Web Design for Small Business
  • Design Tips • Use White space effectively, donʼt clutter the page • Text is big enough to read, but not too big • Make sure the content of your pages, meet the needs of your audience - just because you like it, or its the latest thing, might not be the same for everyone. Effective Web Design for Small Business
  • Design Tips • Use White space effectively, donʼt clutter the page • Text is big enough to read, but not too big • Make sure the content of your pages, meet the needs of your audience - just because you like it, or its the latest thing, might not be the same for everyone. • If you are using imagery, set aside a budget for a professional photographer. Specific and unique product shots always look professional - Never steal images from the internet - YOU WILL BE FOUND OUT! Effective Web Design for Small Business
  • Effective Web Design for Small Business
  • Website Checklist Effective Web Design for Small Business
  • Website Checklist Common Web Design Mistakes - Effective Web Design for Small Business
  • Website Checklist Common Web Design Mistakes - Web Pages donʼt display correctly Photos and images are stretched or distorted Information is out of date Links are broken Contact details are hard to find Navigation is confusing Pages are slow to load Your home page doesnʼt explain what you do Effective Web Design for Small Business
  • Consistency of brand Effective Web Design for Small Business
  • Consistency of brand Effective Web Design for Small Business
  • Consistency of brand Branding is the personality of your business, in a visual sense, its what you are and what you do, always keep your brand identity consistent, whether its on your business cards, letterhead or website, never ever dilute your image. Effective Web Design for Small Business
  • Consistency of brand Branding is the personality of your business, in a visual sense, its what you are and what you do, always keep your brand identity consistent, whether its on your business cards, letterhead or website, never ever dilute your image. In branding, consistency can, and probably should, come from a brand standards guide so everyone, including your employees and suppliers will be able to execute the brand consistently. Effective Web Design for Small Business
  • Consistency of brand Branding is the personality of your business, in a visual sense, its what you are and what you do, always keep your brand identity consistent, whether its on your business cards, letterhead or website, never ever dilute your image. In branding, consistency can, and probably should, come from a brand standards guide so everyone, including your employees and suppliers will be able to execute the brand consistently. The manual should address intent of the brand as well as instructions on using the brand elements - name, logo, tagline, colour palette, type styles, sizes, textures, terminology and any other attributes considered central to the brand. Call it the "Brand Bible", and encourage all to read and use it. Effective Web Design for Small Business
  • Iv’e built it but will they come Effective Web Design for Small Business
  • Iv’e built it but will they come Web Marketing Effective Web Design for Small Business
  • Iv’e built it but will they come Web Marketing Here are some quick tips to optimize your site for marketing effectiveness Effective Web Design for Small Business
  • Iv’e built it but will they come Web Marketing Here are some quick tips to optimize your site for marketing effectiveness Effective Web Design for Small Business
  • Iv’e built it but will they come Web Marketing Here are some quick tips to optimize your site for marketing effectiveness • Attract attention with your home page and headline Effective Web Design for Small Business
  • Iv’e built it but will they come Web Marketing Here are some quick tips to optimize your site for marketing effectiveness • Attract attention with your home page and headline • Maintain interest with text that’s about ‘you”, not about me.” Effective Web Design for Small Business
  • Iv’e built it but will they come Web Marketing Here are some quick tips to optimize your site for marketing effectiveness • Attract attention with your home page and headline • Maintain interest with text that’s about ‘you”, not about me.” • Build desire with frequently updated content. Great for SEO Effective Web Design for Small Business
  • Iv’e built it but will they come Web Marketing Here are some quick tips to optimize your site for marketing effectiveness • Attract attention with your home page and headline • Maintain interest with text that’s about ‘you”, not about me.” • Build desire with frequently updated content. Great for SEO • Make sure you site is easy to use and to navigate Effective Web Design for Small Business
  • Iv’e built it but will they come Web Marketing Here are some quick tips to optimize your site for marketing effectiveness • Attract attention with your home page and headline • Maintain interest with text that’s about ‘you”, not about me.” • Build desire with frequently updated content. Great for SEO • Make sure you site is easy to use and to navigate • Collect e-mail addresses to communicate with prospective customers Effective Web Design for Small Business
  • Iv’e built it but will they come Web Marketing Here are some quick tips to optimize your site for marketing effectiveness • Attract attention with your home page and headline • Maintain interest with text that’s about ‘you”, not about me.” • Build desire with frequently updated content. Great for SEO • Make sure you site is easy to use and to navigate • Collect e-mail addresses to communicate with prospective customers • Use results of your traffic and sales statistics to improve your site. Effective Web Design for Small Business
  • Iv’e built it but will they come Effective Web Design for Small Business
  • Iv’e built it but will they come What Every Successful Web Site Must Do Effective Web Design for Small Business
  • Iv’e built it but will they come What Every Successful Web Site Must Do You should see increased sales once your site accomplishes these goals: Effective Web Design for Small Business
  • Iv’e built it but will they come What Every Successful Web Site Must Do You should see increased sales once your site accomplishes these goals: Effective Web Design for Small Business
  • Iv’e built it but will they come What Every Successful Web Site Must Do You should see increased sales once your site accomplishes these goals: • Draw new visitors to your site. Effective Web Design for Small Business
  • Iv’e built it but will they come What Every Successful Web Site Must Do You should see increased sales once your site accomplishes these goals: • Draw new visitors to your site. • Keep them there for several pages, often called ‘sticky’ Effective Web Design for Small Business
  • Iv’e built it but will they come What Every Successful Web Site Must Do You should see increased sales once your site accomplishes these goals: • Draw new visitors to your site. • Keep them there for several pages, often called ‘sticky’ • Bring them back for repeat visits Effective Web Design for Small Business
  • Iv’e built it but will they come What Every Successful Web Site Must Do You should see increased sales once your site accomplishes these goals: • Draw new visitors to your site. • Keep them there for several pages, often called ‘sticky’ • Bring them back for repeat visits • Answer “ Whats in it for me?” Effective Web Design for Small Business
  • Iv’e built it but will they come Effective Web Design for Small Business
  • Iv’e built it but will they come The Search Engines That Matter Effective Web Design for Small Business
  • Iv’e built it but will they come The Search Engines That Matter Once your site has been built, you can submit it for FREE to these four major search engines Effective Web Design for Small Business
  • Iv’e built it but will they come The Search Engines That Matter Once your site has been built, you can submit it for FREE to these four major search engines www.google.com www.UKYAHOO.COM www.bing.com Effective Web Design for Small Business
  • Iv’e built it but will they come Effective Web Design for Small Business
  • Iv’e built it but will they come Get into Social Networking Effective Web Design for Small Business
  • Iv’e built it but will they come Get into Social Networking Search engine crawlers love dynamic content, so if your page can be updated on regular basis, this will help your site move up the search engine rankings. link your site to these top social networking tools. Effective Web Design for Small Business
  • Iv’e built it but will they come Get into Social Networking Search engine crawlers love dynamic content, so if your page can be updated on regular basis, this will help your site move up the search engine rankings. link your site to these top social networking tools. Effective Web Design for Small Business
  • Iv’e built it but will they come Effective Web Design for Small Business
  • Iv’e built it but will they come Get into Social Networking Effective Web Design for Small Business
  • Iv’e built it but will they come Get into Social Networking Create a corporate facebook page, separate this out from any personal account Effective Web Design for Small Business
  • Iv’e built it but will they come Get into Social Networking Create a corporate facebook page, separate this out from any personal account Effective Web Design for Small Business
  • Iv’e built it but will they come Effective Web Design for Small Business
  • Iv’e built it but will they come Get into Social Networking Effective Web Design for Small Business
  • Iv’e built it but will they come Get into Social Networking Post a blog Blogger is FREE and a great way of updating customers with your latest news and products Effective Web Design for Small Business
  • Iv’e built it but will they come Get into Social Networking Post a blog Blogger is FREE and a great way of updating customers with your latest news and products Effective Web Design for Small Business
  • Iv’e built it but will they come Get into Social Networking Post a blog Blogger is FREE and a great way of updating customers with your latest news and products www.blogger.com Effective Web Design for Small Business
  • Iv’e built it but will they come Effective Web Design for Small Business
  • Iv’e built it but will they come Get into Social Networking Effective Web Design for Small Business
  • Iv’e built it but will they come Get into Social Networking Use your Google account to register a Google places local listing Effective Web Design for Small Business
  • Iv’e built it but will they come Get into Social Networking Use your Google account to register a Google places local listing Effective Web Design for Small Business
  • Iv’e built it but will they come Get into Social Networking Use your Google account to register a Google places local listing www.google.co.uk/places Effective Web Design for Small Business
  • Thank You John Weird Bean Design Ltd johng@weirdbean.co.uk www.weirdbean.co.uk Effective Web Design for Small Business