Social media for Authors

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Presented at the inaugural NH Writers Project Author School at the Loeb School of Communications.

Presented at the inaugural NH Writers Project Author School at the Loeb School of Communications.

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Transcript

  • 1. with John Herman Author School: Demystifying Social Media
  • 2. Social Media is
    • Content distributed through social interaction.
    • Helping people make an impact in an ocean of web content.
  • 3. Social Media is
    • just for people under 25.
    • a drain of time with little return.
    • a fad.
    • going away.
    • a must-do for everyone.
    NOT
  • 4. What is the big deal ?
  • 5. 1.
  • 6. Vs John Herman’s content John Herman’s content
  • 7. John Herman’s content
  • 8. 2. New marketing is about relationships.
  • 9. What is the number #1 excuse made by the people avoiding Social Media?
  • 10. What is the number #1 excuse made by the people avoiding Social Media? I don’t have time.
  • 11. Why Social Media?
    • Establish yourself as an expert in your field
    • Locate and foster potential readers long before your work is published
    • Invest in quick, easy, low cost efforts with potentially high returns
    • Network professionally in a community of writers, publishers, agents, and booksellers.
    • Your potential readers are online. And the audience is limitless.
  • 12. See: tinyurl.com/notimeforsocialnetworking
  • 13. What does Social Media look like?
  • 14. Blogging (can be) free instant web presence customizable to your personal style, tone
  • 15. Strategy: Give you and/or your writing instant web presence. Establish a blog as the central hub for your work.
  • 16. example: journal.neilgaiman.com
  • 17. resource: wordpress .com
  • 18. resource: blogger.com
  • 19. example: amandahocking.blogspot.com
  • 20. more about: Amanda Hocking
  • 21. more about: Amanda Hocking
  • 22. more about: Amanda Hocking
  • 23. Facebook 600 million active users users are active and engaged 30 billion pieces of content (links, notes, photos, etc.) shared per month
  • 24. Strategy: Give potential readers the opportunity to connect with you by creating a Facebook fan page for yourself and your work.
  • 25. example: Ernest Hebert on Facebook
  • 26. Twitter text only (virtually made for writers) simple 100 million new accounts added in 2010 alone
  • 27. Strategy: Join Twitter. Follow people that interest you. Listen to them. “Tweet” or post a message at least twice daily to engage in the collective conversation.
  • 28. example: twitter.com/nhwritersproj
  • 29. resource: mashable.com/2009/05/08/twitter-authors
  • 30. example: twitter.com/johnherman
  • 31. example: Google results for “John Herman”
  • 32. Podcasting radio on the web popular on mobile devices easy to produce
  • 33. Strategy: Read your work for audio download and streaming.
  • 34. resource: audacity.sourceforge.net
  • 35. example: jimkelly.net
  • 36. Web Video (including live streaming) 2 billion web videos watched per day on YouTube Average web user watches 186 web videos per month royal.pingdom.com/2011/01/12/internet-2010-in-numbers
  • 37. =
  • 38. Strategy: Read or discuss a story in web video. Share it through your blog, Facebook, and/or Twitter page.
  • 39. examples:
  • 40. Strategy: Post a web video trailer of your short story, novel, poem, or non-fiction book.
  • 41. examples:
  • 42. Strategy: Produce a web TV series based on your work.
  • 43.  
  • 44.  
  • 45. resource: tubemogul.com
  • 46. Strategy: Create a streaming video channel that loops book trailers and your other videos 24 hours a day. Break for a live cast for Q&A’s, book readings, and other special events.
  • 47. resource: livestream.com
  • 48. example: livestream.com/allthingsoutloud
  • 49. Photo Sharing fosters its own dedicated network provides easy content for blogs
  • 50. resource: flickr.com
  • 51. strategy: Show off your writing space. resource: whereiwrite.org
  • 52. resource: writeplacewritetime.tumblr.com resource: whereiwrite.org
  • 53. The Future (is now) Kindle / iPad / Nook the (premature, inaccurate declaration of the) death of print media new, limitless opportunities
  • 54. example: ebooks sales surpassed print (at Amazon)
  • 55. example: new opportunities for long form journalism
  • 56. example: new opportunities for long form journalism
  • 57. example: new opportunities for long form journalism
  • 58. example: 19 th century style serials make a comeback
  • 59. example: customized mobile apps for authors
  • 60. resource: mobileroadie.com
  • 61. strange new opportunities: you have the opportunity to break new ground, the new local is global
  • 62. Resources (5 websites to help you stay up-to-the-minute so you are not feeling like the world is passing you by)
  • 63. social media news: mashable.com
  • 64. digital media commentary: pbs.org/mediashift
  • 65. what’s happening now: popurls.com
  • 66. what are people talking about: metafilter.com
  • 67. interesting: tinyurl.com/latenovel
  • 68. ideas and criticism: aldaily.com
  • 69. Does the rise of social / digital / new media mean that print media will soon be dead ?
  • 70. Find me at JohnHerman.org Twitter: @JohnHerman Facebook: Facebook.com/john.c.herman Tell me what you thought of the presentation: john.c.herman@gmail.com Q&A