Demystifying Social Media Today (for Authors)

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"Demystifying Social Media Today (for Authors)" was presented by John Herman at Writers' Day 2011 at Southern New Hampshire University on March 5th, 2011.

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  • Demystifying Social Media Today (for Authors)

    1. 1. with John Herman Demystifying SOCIAL MEDIA Today ( for authors )
    2. 2. Social Media is <ul><li>Content distributed through social interaction. </li></ul><ul><li>Helping people make an impact in an ocean of web content. </li></ul>
    3. 3. Social Media is <ul><li>just for people under 25. </li></ul><ul><li>a drain of time with little return. </li></ul><ul><li>a fad. </li></ul><ul><li>going away. </li></ul><ul><li>a must-do for everyone. </li></ul>NOT
    4. 4. What is the big deal ?
    5. 5. 1.
    6. 6. Vs John Herman’s content John Herman’s content
    7. 7. John Herman’s content
    8. 8. 2. New marketing is about relationships.
    9. 9. What is the number #1 excuse made by the people avoiding Social Media?
    10. 10. What is the number #1 excuse made by the people avoiding Social Media? I don’t have time.
    11. 11. Why Social Media? <ul><li>Establish yourself as an expert in your field </li></ul><ul><li>Locate and foster potential readers long before your work is published </li></ul><ul><li>Quick, easy, and low cost with potentially high returns </li></ul><ul><li>Ability to network professionally in a community of writers, publishers, agents, and booksellers. </li></ul><ul><li>Your potential readers are online. And the audience is limitless. </li></ul>
    12. 12. Six basic forms of Social Media <ul><li>Blogging </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Podcasting </li></ul><ul><li>5. Web video </li></ul><ul><li>6. Photo Sharing </li></ul>
    13. 13. Blogging (can be) free instant web presence customizable to your personal style, tone
    14. 14. Strategy: Give you and/or your writing instant web presence. Establish a blog as the central hub for your work.
    15. 15. example: journal.neilgaiman.com
    16. 16. resource: wordpress .com
    17. 17. resource: blogger.com
    18. 18. example: amandahocking.blogspot.com
    19. 19. more about: Amanda Hocking
    20. 20. more about: Amanda Hocking
    21. 21. more about: Amanda Hocking
    22. 22. Facebook 600 million active users users are active and engaged 30 billion pieces of content (links, notes, photos, etc.) shared per month
    23. 23. Strategy: Give potential readers the opportunity to connect with you by creating a Facebook fan page for yourself and your work.
    24. 24. example: Ernest Hebert on Facebook
    25. 25. Twitter text only (virtually made for writers) simple 100 million new accounts added in 2010
    26. 26. Strategy: Join Twitter. Follow people that interest you. Listen to them. “Tweet” or post a message at least twice daily to engage in the collective conversation.
    27. 27. example: twitter.com/nhwritersproj
    28. 28. resource: mashable.com/2009/05/08/twitter-authors
    29. 29. example: twitter.com/johnherman
    30. 30. example: Google results for “John Herman”
    31. 31. Podcasting radio on the web very popular on mobile devices easy to produce
    32. 32. Strategy: Read your work for audio download and streaming.
    33. 33. resource: audacity.sourceforge.net
    34. 34. example: jimkelly.net
    35. 35. Web Video (including live streaming) 2 billion web videos watched per day on YouTube Average web user watches 186 web videos per month
    36. 36. =
    37. 37. Strategy: Read or discuss a story in web video. Share it through your blog, Facebook, and/or Twitter page.
    38. 38. examples:
    39. 39. Strategy: Post a web video trailer of your short story, novel, poem, or non-fiction book.
    40. 40. examples:
    41. 41. Strategy: Produce a web TV series based on your work.
    42. 44. resource: tubemogul.com
    43. 45. Strategy: Create a streaming video channel that loops book trailers and your other videos 24 hours a day. Break for a live cast for Q&A’s, book readings, and other special events.
    44. 46. resource: livestream.com
    45. 47. example: livestream.com/allthingsoutloud
    46. 48. Photo Sharing fosters its own dedicated network provides easy content for blogs
    47. 49. resource: flickr.com
    48. 50. strategy: Show off your writing space. resource: whereiwrite.org
    49. 51. The Future (is now) Kindle / iPad / Nook the (premature, inaccurate declaration of the) death of print media new, limitless opportunities
    50. 52. example: new opportunities for long form journalism
    51. 53. example: new opportunities for long form journalism
    52. 54. example: new opportunities for long form journalism
    53. 55. example: 19 th century style serials make a comeback
    54. 56. example: customized mobile apps for authors
    55. 57. resource: mobileroadie.com
    56. 58. Resources (5 websites to help you stay up-to-the-minute so you are not feeling like the world is passing you by)
    57. 59. social media news: mashable.com
    58. 60. digital media commentary: pbs.org/mediashift
    59. 61. what’s happening now: popurls.com
    60. 62. what are people talking about: metafilter.com
    61. 63. interesting: http://tinyurl.com/latenovel
    62. 64. ideas and criticism: aldaily.com
    63. 65. Does the rise of social / digital / new media mean that print media will soon be dead ?
    64. 66. Find me at JohnHerman.org Twitter: @JohnHerman Facebook: Facebook.com/john.c.herman Email: [email_address] Source for various stats: tinyurl.com/5s8nfrm Q&A

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