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Demystifying Social Media Today (for Authors)

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"Demystifying Social Media Today (for Authors)" was presented by John Herman at Writers' Day 2011 at Southern New Hampshire University on March 5th, 2011.

"Demystifying Social Media Today (for Authors)" was presented by John Herman at Writers' Day 2011 at Southern New Hampshire University on March 5th, 2011.

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    • 1. with John Herman Demystifying SOCIAL MEDIA Today ( for authors )
    • 2. Social Media is
      • Content distributed through social interaction.
      • Helping people make an impact in an ocean of web content.
    • 3. Social Media is
      • just for people under 25.
      • a drain of time with little return.
      • a fad.
      • going away.
      • a must-do for everyone.
      NOT
    • 4. What is the big deal ?
    • 5. 1.
    • 6. Vs John Herman’s content John Herman’s content
    • 7. John Herman’s content
    • 8. 2. New marketing is about relationships.
    • 9. What is the number #1 excuse made by the people avoiding Social Media?
    • 10. What is the number #1 excuse made by the people avoiding Social Media? I don’t have time.
    • 11. Why Social Media?
      • Establish yourself as an expert in your field
      • Locate and foster potential readers long before your work is published
      • Quick, easy, and low cost with potentially high returns
      • Ability to network professionally in a community of writers, publishers, agents, and booksellers.
      • Your potential readers are online. And the audience is limitless.
    • 12. Six basic forms of Social Media
      • Blogging
      • Facebook
      • Twitter
      • Podcasting
      • 5. Web video
      • 6. Photo Sharing
    • 13. Blogging (can be) free instant web presence customizable to your personal style, tone
    • 14. Strategy: Give you and/or your writing instant web presence. Establish a blog as the central hub for your work.
    • 15. example: journal.neilgaiman.com
    • 16. resource: wordpress .com
    • 17. resource: blogger.com
    • 18. example: amandahocking.blogspot.com
    • 19. more about: Amanda Hocking
    • 20. more about: Amanda Hocking
    • 21. more about: Amanda Hocking
    • 22. Facebook 600 million active users users are active and engaged 30 billion pieces of content (links, notes, photos, etc.) shared per month
    • 23. Strategy: Give potential readers the opportunity to connect with you by creating a Facebook fan page for yourself and your work.
    • 24. example: Ernest Hebert on Facebook
    • 25. Twitter text only (virtually made for writers) simple 100 million new accounts added in 2010
    • 26. Strategy: Join Twitter. Follow people that interest you. Listen to them. “Tweet” or post a message at least twice daily to engage in the collective conversation.
    • 27. example: twitter.com/nhwritersproj
    • 28. resource: mashable.com/2009/05/08/twitter-authors
    • 29. example: twitter.com/johnherman
    • 30. example: Google results for “John Herman”
    • 31. Podcasting radio on the web very popular on mobile devices easy to produce
    • 32. Strategy: Read your work for audio download and streaming.
    • 33. resource: audacity.sourceforge.net
    • 34. example: jimkelly.net
    • 35. Web Video (including live streaming) 2 billion web videos watched per day on YouTube Average web user watches 186 web videos per month
    • 36. =
    • 37. Strategy: Read or discuss a story in web video. Share it through your blog, Facebook, and/or Twitter page.
    • 38. examples:
    • 39. Strategy: Post a web video trailer of your short story, novel, poem, or non-fiction book.
    • 40. examples:
    • 41. Strategy: Produce a web TV series based on your work.
    • 42.  
    • 43.  
    • 44. resource: tubemogul.com
    • 45. Strategy: Create a streaming video channel that loops book trailers and your other videos 24 hours a day. Break for a live cast for Q&A’s, book readings, and other special events.
    • 46. resource: livestream.com
    • 47. example: livestream.com/allthingsoutloud
    • 48. Photo Sharing fosters its own dedicated network provides easy content for blogs
    • 49. resource: flickr.com
    • 50. strategy: Show off your writing space. resource: whereiwrite.org
    • 51. The Future (is now) Kindle / iPad / Nook the (premature, inaccurate declaration of the) death of print media new, limitless opportunities
    • 52. example: new opportunities for long form journalism
    • 53. example: new opportunities for long form journalism
    • 54. example: new opportunities for long form journalism
    • 55. example: 19 th century style serials make a comeback
    • 56. example: customized mobile apps for authors
    • 57. resource: mobileroadie.com
    • 58. Resources (5 websites to help you stay up-to-the-minute so you are not feeling like the world is passing you by)
    • 59. social media news: mashable.com
    • 60. digital media commentary: pbs.org/mediashift
    • 61. what’s happening now: popurls.com
    • 62. what are people talking about: metafilter.com
    • 63. interesting: http://tinyurl.com/latenovel
    • 64. ideas and criticism: aldaily.com
    • 65. Does the rise of social / digital / new media mean that print media will soon be dead ?
    • 66. Find me at JohnHerman.org Twitter: @JohnHerman Facebook: Facebook.com/john.c.herman Email: [email_address] Source for various stats: tinyurl.com/5s8nfrm Q&A