Demystifying Social Media Today (for Authors)

with John Herman Demystifying SOCIAL MEDIA Today ( for authors )

Social Media is
Content distributed through social interaction.
Helping people make an impact in an ocean of web content.

Social Media is
just for people under 25.
a drain of time with little return.
a fad.
going away.
a must-do for everyone.
NOT

What is the big deal ?

Vs John Herman’s content John Herman’s content

John Herman’s content

2. New marketing is about relationships.

What is the number #1 excuse made by the people avoiding Social Media?

What is the number #1 excuse made by the people avoiding Social Media? I don’t have time.

Why Social Media?
Establish yourself as an expert in your field
Locate and foster potential readers long before your work is published
Quick, easy, and low cost with potentially high returns
Ability to network professionally in a community of writers, publishers, agents, and booksellers.
Your potential readers are online. And the audience is limitless.

Six basic forms of Social Media
Blogging
Facebook
Twitter
Podcasting
5. Web video
6. Photo Sharing

Blogging (can be) free instant web presence customizable to your personal style, tone

Strategy: Give you and/or your writing instant web presence. Establish a blog as the central hub for your work.

example: journal.neilgaiman.com

resource: wordpress .com

resource: blogger.com

example: amandahocking.blogspot.com

more about: Amanda Hocking

Facebook 600 million active users users are active and engaged 30 billion pieces of content (links, notes, photos, etc.) shared per month

Strategy: Give potential readers the opportunity to connect with you by creating a Facebook fan page for yourself and your work.

example: Ernest Hebert on Facebook

Twitter text only (virtually made for writers) simple 100 million new accounts added in 2010

Strategy: Join Twitter. Follow people that interest you. Listen to them. “Tweet” or post a message at least twice daily to engage in the collective conversation.

example: twitter.com/nhwritersproj

resource: mashable.com/2009/05/08/twitter-authors

example: twitter.com/johnherman

example: Google results for “John Herman”

Podcasting radio on the web very popular on mobile devices easy to produce

Strategy: Read your work for audio download and streaming.

resource: audacity.sourceforge.net

example: jimkelly.net

Web Video (including live streaming) 2 billion web videos watched per day on YouTube Average web user watches 186 web videos per month

Strategy: Read or discuss a story in web video. Share it through your blog, Facebook, and/or Twitter page.

examples:

Strategy: Post a web video trailer of your short story, novel, poem, or non-fiction book.

examples:

Strategy: Produce a web TV series based on your work.

resource: tubemogul.com

Strategy: Create a streaming video channel that loops book trailers and your other videos 24 hours a day. Break for a live cast for Q&A’s, book readings, and other special events.

resource: livestream.com

example: livestream.com/allthingsoutloud

Photo Sharing fosters its own dedicated network provides easy content for blogs

resource: flickr.com

strategy: Show off your writing space. resource: whereiwrite.org

The Future (is now) Kindle / iPad / Nook the (premature, inaccurate declaration of the) death of print media new, limitless opportunities

example: new opportunities for long form journalism

example: 19 th century style serials make a comeback

example: customized mobile apps for authors

resource: mobileroadie.com

Resources (5 websites to help you stay up-to-the-minute so you are not feeling like the world is passing you by)

social media news: mashable.com

digital media commentary: pbs.org/mediashift

what’s happening now: popurls.com

what are people talking about: metafilter.com

interesting: http://tinyurl.com/latenovel

ideas and criticism: aldaily.com

Does the rise of social / digital / new media mean that print media will soon be dead ?

Find me at JohnHerman.org Twitter: @JohnHerman Facebook: Facebook.com/john.c.herman Email: [email_address] Source for various stats: tinyurl.com/5s8nfrm Q&A

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Demystifying Social Media Today (for Authors)

by John Herman

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