Social Media for Business Development

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How to apply social media strategies to accelerate business development. Real world strategies to Plan, Listen, Build, Engage and Monitor your social media activity.

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  • The big change, announced earlier today on Google’s Blog, is that Google has moved the user location setting to the left-hand panel of the search engine results page. This feature automatically detects your current location and tailors search results based on that. For example, searches for “pizza” or “gyms” will provide local business results near your location, which tend to be a lot more relevant

    Starting today, Bing users now get an experience that’s customized using Facebook Instant Personalization. For now, that means searches (where appropriate) will feature a Facebook module that shows you what your friends have liked as it relates to that search, as well as a smarter people search results.

  • Social Media for Business Development

    1. 1. Using Social Media for Business Development
    2. 2. WTF is Social Media?
    3. 3. Social Media is… people connecting to people using technology
    4. 4. Social Media is word of mouth on steroids
    5. 5. they’re tuning you out
    6. 6. Who’s doing Social Media Right?
    7. 7. Oreo’s doing Social Media Right
    8. 8. Oreo Facebook (>12,000,000)
    9. 9. Oreo Facebook (>12,000,000)
    10. 10. Ben & Jerry’s doing Social Media Right
    11. 11. Ben & Jerry’s
    12. 12. Ben & Jerry’s Facebook (2 MM)
    13. 13. Ben & Jerry’s Twitter Stream (12,000)
    14. 14. #1 Set Goals
    15. 15. Pick one (or two). No more.
    16. 16. Focus
    17. 17. #2 Listen
    18. 18. Social Media reconnaissance
    19. 19. Social Media reconnaissance
    20. 20. SM Recon Tools • Twitter Search (search.twitter.com) • Twellow (twellow.com) • Twitter lists • Boardreader (forums & msg boards) • Google Blogsearch • LinkedIn Groups
    21. 21. #3 Build
    22. 22. Stake your claim
    23. 23. Select your platforms To reach your target audience
    24. 24. Select your platforms To reach your target audience
    25. 25. Create content hub podcasts
    26. 26. SEO Essentials
    27. 27. Cross pollinate content
    28. 28. Timeliness & consistency
    29. 29. Timeliness & consistency
    30. 30. Herd your audience to your desired destination
    31. 31. Herd your audience to your desired destination
    32. 32. Power of video #2 Search Engine
    33. 33. Video rules the web
    34. 34. Video rules the web
    35. 35. Create your own YouTube channel
    36. 36. #4 Engage
    37. 37. Ask questions @johnheaney sorry to hear you’re having trouble. How can we help? Which new feature is most important to you? Need help? Check out our new instruction videos on our website Want to attend SXSW? Enter our contest today Want to engage?
    38. 38. Tell your story
    39. 39. Your story’s value * according to the Significant Objects Project
    40. 40. Pick the right team
    41. 41. Pick the right team with a passion for Social Media
    42. 42. Social Media doesn’t disguise your nature… … it reveals it
    43. 43. Social Media doesn’t disguise your nature…
    44. 44. Transparency
    45. 45. Transparency
    46. 46. Dive in
    47. 47. Connect
    48. 48. Connect
    49. 49. Focus on local
    50. 50. Focus on local
    51. 51. Yelp
    52. 52. Yelp
    53. 53. Reputation Management
    54. 54. Reputation Management
    55. 55. Location-based social media
    56. 56. Location-based social media
    57. 57. Webinars
    58. 58. Webinars • WebEx • GoToMeeting • FuzeMeeting
    59. 59. LinkedIn Answers
    60. 60. LinkedIn Answers
    61. 61. Podcasts
    62. 62. Podcasts
    63. 63. Slideshare
    64. 64. Slideshare
    65. 65. & modify #5 Measure
    66. 66. Monitoring tools Trackur Radian6 Alterian SM2 Lithium Google Analytics Technorati Search Twitter Search Google Reader Google Alerts Addictomatic FREE PAID
    67. 67. Real-time Analytics
    68. 68. Ask for help
    69. 69. Prepared by: Slides at: slideshare.net/johnheaney

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