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Social Media for Business Development

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How to apply social media strategies to accelerate business development. Real world strategies to Plan, Listen, Build, Engage and Monitor your social media activity.

How to apply social media strategies to accelerate business development. Real world strategies to Plan, Listen, Build, Engage and Monitor your social media activity.

Published in: Business, Technology

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  • The big change, announced earlier today on Google’s Blog, is that Google has moved the user location setting to the left-hand panel of the search engine results page. This feature automatically detects your current location and tailors search results based on that. For example, searches for “pizza” or “gyms” will provide local business results near your location, which tend to be a lot more relevant

    Starting today, Bing users now get an experience that’s customized using Facebook Instant Personalization. For now, that means searches (where appropriate) will feature a Facebook module that shows you what your friends have liked as it relates to that search, as well as a smarter people search results.

  • Transcript

    • 1. Using Social Media for Business Development
    • 2. WTF is Social Media?
    • 3. Social Media is… people connecting to people using technology
    • 4. Social Media is word of mouth on steroids
    • 5. they’re tuning you out
    • 6. Who’s doing Social Media Right?
    • 7. Oreo’s doing Social Media Right
    • 8. Oreo Facebook (>12,000,000)
    • 9. Oreo Facebook (>12,000,000)
    • 10. Ben & Jerry’s doing Social Media Right
    • 11. Ben & Jerry’s
    • 12. Ben & Jerry’s Facebook (2 MM)
    • 13. Ben & Jerry’s Twitter Stream (12,000)
    • 14. #1 Set Goals
    • 15. Pick one (or two). No more.
    • 16. Focus
    • 17. #2 Listen
    • 18. Social Media reconnaissance
    • 19. Social Media reconnaissance
    • 20. SM Recon Tools • Twitter Search (search.twitter.com) • Twellow (twellow.com) • Twitter lists • Boardreader (forums & msg boards) • Google Blogsearch • LinkedIn Groups
    • 21. #3 Build
    • 22. Stake your claim
    • 23. Select your platforms To reach your target audience
    • 24. Select your platforms To reach your target audience
    • 25. Create content hub podcasts
    • 26. SEO Essentials
    • 27. Cross pollinate content
    • 28. Timeliness & consistency
    • 29. Timeliness & consistency
    • 30. Herd your audience to your desired destination
    • 31. Herd your audience to your desired destination
    • 32. Power of video #2 Search Engine
    • 33. Video rules the web
    • 34. Video rules the web
    • 35. Create your own YouTube channel
    • 36. #4 Engage
    • 37. Ask questions @johnheaney sorry to hear you’re having trouble. How can we help? Which new feature is most important to you? Need help? Check out our new instruction videos on our website Want to attend SXSW? Enter our contest today Want to engage?
    • 38. Tell your story
    • 39. Your story’s value * according to the Significant Objects Project
    • 40. Pick the right team
    • 41. Pick the right team with a passion for Social Media
    • 42. Social Media doesn’t disguise your nature… … it reveals it
    • 43. Social Media doesn’t disguise your nature…
    • 44. Transparency
    • 45. Transparency
    • 46. Dive in
    • 47. Connect
    • 48. Connect
    • 49. Focus on local
    • 50. Focus on local
    • 51. Yelp
    • 52. Yelp
    • 53. Reputation Management
    • 54. Reputation Management
    • 55. Location-based social media
    • 56. Location-based social media
    • 57. Webinars
    • 58. Webinars • WebEx • GoToMeeting • FuzeMeeting
    • 59. LinkedIn Answers
    • 60. LinkedIn Answers
    • 61. Podcasts
    • 62. Podcasts
    • 63. Slideshare
    • 64. Slideshare
    • 65. & modify #5 Measure
    • 66. Monitoring tools Trackur Radian6 Alterian SM2 Lithium Google Analytics Technorati Search Twitter Search Google Reader Google Alerts Addictomatic FREE PAID
    • 67. Real-time Analytics
    • 68. Ask for help
    • 69. Prepared by: Slides at: slideshare.net/johnheaney