Your SlideShare is downloading. ×
0
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Marketing Your Dental Practice
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Marketing Your Dental Practice

417

Published on

How to create and promote a memorable dental brand - equally appropriate for virtually any small professional services firm. Determine your value and position, tell your story consistently, and …

How to create and promote a memorable dental brand - equally appropriate for virtually any small professional services firm. Determine your value and position, tell your story consistently, and promote your brand using SEO, lead capture on your website and social media.

Published in: Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
417
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
21
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 1 Marketing Your Dental Practice How to create and promote a memorable dental brand
  • 2. 2 Why Should We Care About You? Determine your value and position Promise Me Anything Your promise is your brand. As long as you deliver consistently. Tell Us Your Story How to get the word out that you’re special Section Title Use this area to provide an optional section subtitle or explanation The Problem With Dentists 1 2 3 4 5
  • 3. 3 80%Percentage of dental practices that are sole practitioners
  • 4. 4 Your Perception
  • 5. 5 Patient Perception
  • 6. How do you stand out from the crowd?
  • 7. 7 Why Should We Care About You? Determine your value and position Promise Me Anything Your promise is your brand. As long as you deliver consistently. Tell Us Your Story How to get the word out that you’re special Section Title Use this area to provide an optional section subtitle or explanation The Problem With Dentists 1 2 3 4 5
  • 8. 8 Avoid Vanilla
  • 9. 9 Explore Differences 9
  • 10. 10 Positioning Ground Rules ‣ True ‣ Differentiating ‣ Memorable ‣ Compelling
  • 11. 11 Love the People Who Will Love You ‣ Zappos is not for bargain hunters ‣ Southwest not for first class snobs ‣ Oakley not for traditionalists
  • 12. 12 Connect Through Emotion
  • 13. 13 A leading visionary in dental care. Beyond your expectations. Care in an environment of excellence. Meaningless Taglines Caring for the community. Committed to dental excellence. Compassionate prevention, pursuit of excellence. Protecting patients, regulating the dental team.
  • 14. 14 We cater to cowards! The cure for dental anxiety. Perfect smile, perfect you. Meaningful Taglines A perfect smile. Guaranteed. Family dentistry with a woman’s touch. Helping keep Portland’s kids smiling! Cosmetic excellence. Stunning smiles.
  • 15. 15 Why Should We Care About You? Determine your value and position Promise Me Anything Your promise is your brand. As long as you deliver consistently. Tell Us Your Story How to get the word out that you’re special Section Title Use this area to provide an optional section subtitle or explanation The Problem With Dentists 1 2 3 4 5
  • 16. 16
  • 17. 17 How Not To Be Boring ‣ How can you change your customer’s life? ‣ What do you stand for? ‣ Who or what do you hate? ‣ Requires authenticity, consistency
  • 18. Speak in a human voice
  • 19. 19 Performance, not Product
  • 20. Case study: AMEX
  • 21. Case study: The Job Shopper
  • 22. 22 Why Should We Care About You? Determine your value and position Promise Me Anything Your promise is your brand. As long as you deliver consistently. Tell Us Your Story How to get the word out that you’re special Section Title Use this area to provide an optional section subtitle or explanation The Problem With Dentists 1 2 3 4 5
  • 23. Online Promotion
  • 24. Clutter is overwhelming
  • 25. They’re tuning you out
  • 26. Want to connect? Add value.
  • 27. Design your patient experience What would do?
  • 28. 28 5 Steps to Marketing Dominance Build a Converting Website Direct MailSEO Social Media Advertising ‣ Home page lead capture ‣ Dedicated landing pages ‣ Embed calls to action ‣ Regular SEO ‣ Local SEO ‣ Keyword tools ‣ Check competitive rankings ‣ Pick best platforms ‣ Determine content strategy ‣ Consistency and focus ‣ Engage ‣ Google Adwords Pay Per Click ‣ Facebook Advertising ‣ Retargeting ‣ Build your database ‣ Consistency ‣ Responsive design
  • 29. Embed Calls to Action
  • 30. 30 5 Steps to Marketing Dominance Build a Converting Website Direct MailSEO Social Media Advertising ‣ Home page lead capture ‣ Dedicated landing pages ‣ Embed calls to action ‣ Regular SEO ‣ Local SEO ‣ Keyword tools ‣ Check competitive rankings ‣ Pick best platforms ‣ Determine content strategy ‣ Consistency and focus ‣ Engage ‣ Google Adwords Pay Per Click ‣ Facebook Advertising ‣ Retargeting ‣ Build your database ‣ Consistency ‣ Responsive design
  • 31. Customers are looking for you
  • 32. Search Engine Optimization
  • 33. 33 Determine Keywords ‣ Google AdWords ‣ Wordtracker ‣ SpyFu
  • 34. 34 5 Steps to Marketing Dominance Build a Converting Website Direct MailSEO Social Media Advertising ‣ Home page lead capture ‣ Dedicated landing pages ‣ Embed calls to action ‣ Regular SEO ‣ Local SEO ‣ Keyword tools ‣ Check competitive rankings ‣ Pick best platforms ‣ Determine content strategy ‣ Consistency and focus ‣ Engage ‣ Google Adwords Pay Per Click ‣ Facebook Advertising ‣ Retargeting ‣ Build your database ‣ Consistency ‣ Responsive design
  • 35. 75% of Americans use SM
  • 36. 1.1 billion Facebook users 128 MM Americans visit every day
  • 37. 4 billion views per day
  • 38. 3x more time spent on logs & social networks than email
  • 39. Sites that blog get 55% more traffic
  • 40. 434% more indexed pages
  • 41. Sales lead generation 1380%↑ 5 leads 74 leads
  • 42. Content is shared among friends
  • 43. Rule #1: NO Pitching Rule #2: NO Pitching Rule #3: NO Pitching
  • 44. Key to content success... ...it’s about them, not you
  • 45. Content is an information annuity - Jay Baer
  • 46. Develop & deploy content
  • 47. 47 What is Content? ‣ Blog posts ‣ Videos ‣ PowerPoint presentation ‣ Articles ‣ Photos ‣ Discussions
  • 48. Converse
  • 49. 49 5 Steps to Marketing Dominance Build a Converting Website Direct MailSEO Social Media Advertising ‣ Home page lead capture ‣ Dedicated landing pages ‣ Embed calls to action ‣ Regular SEO ‣ Local SEO ‣ Keyword tools ‣ Check competitive rankings ‣ Pick best platforms ‣ Determine content strategy ‣ Consistency and focus ‣ Engage ‣ Google Adwords Pay Per Click ‣ Facebook Advertising ‣ Retargeting ‣ Build your database ‣ Consistency ‣ Responsive design
  • 50. 50 5 Steps to Marketing Dominance Build a Converting Website Direct MailSEO Social Media Advertising ‣ Home page lead capture ‣ Dedicated landing pages ‣ Embed calls to action ‣ Regular SEO ‣ Local SEO ‣ Keyword tools ‣ Check competitive rankings ‣ Pick best platforms ‣ Determine content strategy ‣ Consistency and focus ‣ Engage ‣ Google Adwords Pay Per Click ‣ Facebook Advertising ‣ Retargeting ‣ Build your database ‣ Consistency ‣ Responsive design
  • 51. Embrace your database
  • 52. Questions john.heaney@orange-envelopes.com twitter: @johnheaney

×