Job Search 101
The Icarus ParadoxYou are a blank slate              the middle ground isn’t safe anymore
You must stand out
You are a blank slate
Take a personal inventory
What are your brand attributes? Organized                           Reliable                ThoughtfulInnovative          ...
Mold your own personal brand
One Essential: Authenticity
Create a personal headline           Mari Smith           Facebook Marketing Expert Author & Trainer | Social Media       ...
Create a personal positioning         statement I build relationships with the people you want to do business with.       ...
Create a bio
Create your visual identity
Facial
Why full body shots fail
Why full body shots fail} 40 pixels
Own your identity             yourself
You have a voice ....
Social media overload
Pick your platforms
Content is king
Think first
Deliver consistency
Focus
Your Goal: Top Results
Power of Video         #2 Search Engine
Video Rules The Web
Your Own YouTube Channel
Personal           Professional
Privacy Lockdown
Sanitize Your SM Sites
Listen
It’s a virtual cocktail party
Engage
Network, network, network   • start with people you know   • find people by company   • join Groups (start a Group)   • an...
Your LinkedIn Persona  • Detailed profile - tell your story  • Provide ALL information  • Get recommendations  • Link to a...
Cross-pollinate content
Converse
Dive in
Ask for help
Questions     john@orange-envelopes.com
Job Search 101
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Job Search 101

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The rules have changed for job seekers. Online profiles, content, posts and social media engagement are becoming more important than the resume. Learn how to craft a memorable personal branding statement and engaging content that separates you from the crowd.

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  • Job Search 101

    1. 1. Job Search 101
    2. 2. The Icarus ParadoxYou are a blank slate the middle ground isn’t safe anymore
    3. 3. You must stand out
    4. 4. You are a blank slate
    5. 5. Take a personal inventory
    6. 6. What are your brand attributes? Organized Reliable ThoughtfulInnovative Motivated Methodical Creative Efficient Trustworthy Driven StrategicPersistent Energetic Detail Oriented
    7. 7. Mold your own personal brand
    8. 8. One Essential: Authenticity
    9. 9. Create a personal headline Mari Smith Facebook Marketing Expert Author & Trainer | Social Media Speaker | Relationship Marketing SpecialistOlivier BlanchardPray that I don’t become your competitor’s secret weapon Amy Porterfield Social Media Strategist - Specializing in Facebook Marketing. Co-author of Facebook Marketing All-In-One for Dummies.Glenn LeSantoCut me and I bleed content Joan Stewart #1 Publicity Expert on Google. President, The Publicity Hound. Call & ask how I can help you with PR & social media.
    10. 10. Create a personal positioning statement I build relationships with the people you want to do business with. I help small businesses become desired, pursued and, ultimately, essential to their clients. I provide job seekers with the tools they need to land their dream job.
    11. 11. Create a bio
    12. 12. Create your visual identity
    13. 13. Facial
    14. 14. Why full body shots fail
    15. 15. Why full body shots fail} 40 pixels
    16. 16. Own your identity yourself
    17. 17. You have a voice ....
    18. 18. Social media overload
    19. 19. Pick your platforms
    20. 20. Content is king
    21. 21. Think first
    22. 22. Deliver consistency
    23. 23. Focus
    24. 24. Your Goal: Top Results
    25. 25. Power of Video #2 Search Engine
    26. 26. Video Rules The Web
    27. 27. Your Own YouTube Channel
    28. 28. Personal Professional
    29. 29. Privacy Lockdown
    30. 30. Sanitize Your SM Sites
    31. 31. Listen
    32. 32. It’s a virtual cocktail party
    33. 33. Engage
    34. 34. Network, network, network • start with people you know • find people by company • join Groups (start a Group) • answer Questions
    35. 35. Your LinkedIn Persona • Detailed profile - tell your story • Provide ALL information • Get recommendations • Link to all SM content
    36. 36. Cross-pollinate content
    37. 37. Converse
    38. 38. Dive in
    39. 39. Ask for help
    40. 40. Questions john@orange-envelopes.com
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