Job Search 101
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Job Search 101

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The rules have changed for job seekers. Online profiles, content, posts and social media engagement are becoming more important than the resume. Learn how to craft a memorable personal branding......

The rules have changed for job seekers. Online profiles, content, posts and social media engagement are becoming more important than the resume. Learn how to craft a memorable personal branding statement and engaging content that separates you from the crowd.

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Transcript

  • 1. Job Search 101
  • 2. The Icarus ParadoxYou are a blank slate the middle ground isn’t safe anymore
  • 3. You must stand out
  • 4. You are a blank slate
  • 5. Take a personal inventory
  • 6. What are your brand attributes? Organized Reliable ThoughtfulInnovative Motivated Methodical Creative Efficient Trustworthy Driven StrategicPersistent Energetic Detail Oriented
  • 7. Mold your own personal brand
  • 8. One Essential: Authenticity
  • 9. Create a personal headline Mari Smith Facebook Marketing Expert Author & Trainer | Social Media Speaker | Relationship Marketing SpecialistOlivier BlanchardPray that I don’t become your competitor’s secret weapon Amy Porterfield Social Media Strategist - Specializing in Facebook Marketing. Co-author of Facebook Marketing All-In-One for Dummies.Glenn LeSantoCut me and I bleed content Joan Stewart #1 Publicity Expert on Google. President, The Publicity Hound. Call & ask how I can help you with PR & social media.
  • 10. Create a personal positioning statement I build relationships with the people you want to do business with. I help small businesses become desired, pursued and, ultimately, essential to their clients. I provide job seekers with the tools they need to land their dream job.
  • 11. Create a bio
  • 12. Create your visual identity
  • 13. Facial
  • 14. Why full body shots fail
  • 15. Why full body shots fail} 40 pixels
  • 16. Own your identity yourself
  • 17. You have a voice ....
  • 18. Social media overload
  • 19. Pick your platforms
  • 20. Content is king
  • 21. Think first
  • 22. Deliver consistency
  • 23. Focus
  • 24. Your Goal: Top Results
  • 25. Power of Video #2 Search Engine
  • 26. Video Rules The Web
  • 27. Your Own YouTube Channel
  • 28. Personal Professional
  • 29. Privacy Lockdown
  • 30. Sanitize Your SM Sites
  • 31. Listen
  • 32. It’s a virtual cocktail party
  • 33. Engage
  • 34. Network, network, network • start with people you know • find people by company • join Groups (start a Group) • answer Questions
  • 35. Your LinkedIn Persona • Detailed profile - tell your story • Provide ALL information • Get recommendations • Link to all SM content
  • 36. Cross-pollinate content
  • 37. Converse
  • 38. Dive in
  • 39. Ask for help
  • 40. Questions john@orange-envelopes.com