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Facebook for Business

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How to create a Facebook presence for your business and execute compelling Facebook marketing and relationship building strategies to fuel your growth.

How to create a Facebook presence for your business and execute compelling Facebook marketing and relationship building strategies to fuel your growth.


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Transcript

  • 1. Facebook for Business Social Media Studio Cleveland, OH March 8, 2011
  • 2. Facebook Stats 500+ million
  • 3. Facebook Stats 50% log in daily
  • 4. Facebook Stats 50 minutes/day
  • 5. Types of FB pages Personal Professional Social Media Overlap
  • 6. Create your FB Biz Page
  • 7. Selects page administrators
  • 8. Fine tune your page
  • 9.
    • Increase your business visibility
    • Expand business connections
    • Develop business personality
    Why Post as a Page?
  • 10. Page view visible to everyone
  • 11. Page view changes after “ Like ”
  • 12. New FB Pages are biz friendly
  • 13. Embed Calls to Action
  • 14. Embed Calls to Action
  • 15. FB Strategy #1: Determine objective
  • 16. FB Strategy #2: Design experience What would do?
  • 17. Want to connect? Add value.
  • 18. FB Strategy #3: Develop & deploy content
  • 19. What is content?
    • Videos
    • Events
    • Articles
    • Blog posts
    • Photos
    • Discussions
  • 20. FB Strategy #4: Promotion
  • 21. Inegrate Social Plug-ins
  • 22. Social Plug-in Promotion
  • 23. Embed “ Like ” & links everywhere
    • email signatures
    • blog posts
    • broadcast email
    • website
    • business cards
  • 24. Want to get noticed? Tag @bobjones @lizjohnson @jimnelson ...
  • 25. FB Strategy #5: Ongoing Engagement
  • 26. FB Strategy #6: Measurement
  • 27. Facebook Analytics
  • 28. Facebook Analytics (cont)
  • 29. Dive in
  • 30. Questions [email_address] twitter: @johnheaney