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Creating Killer Content                          Social Media Studio                                    Cleveland, OH     ...
What is content, anyway?   anything you create and   share to tell your story              - CC Chapman
Content is an information annuity                        - Jay Baer
Content as competitive advantage
Tactics(via MarketingProfs and Junta 42)
They’re tuning you out
Clutter is overwhelming
Challenges
Customers are looking for you
Strategize. Where will you compete?
Embrace your publisher status
Speak in a human voice
Authenticity
Focus on storytelling
Bring a fresh perspective
Content reflects corporate DNA
Focus
No pitching
Make sharing easy
Light the fuse
Give customers a voice
Pursue breakthrough moments
Consistency
Create content hub
Search Engine Optimization
Active listening
Case study: Method
Case study: AMEX
Case study: The Job Shopper
Case study: Kodak
Measure
Dive in
Questions    john.heaney@orange-envelopes.com                twitter: @johnheaney
Creating Killer Content
Creating Killer Content
Creating Killer Content
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Creating Killer Content

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How to develop and deploy memorable content across social media platforms to differentiate your company and create raving fans.

Published in: Business
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  • Transcript of "Creating Killer Content"

    1. 1. Creating Killer Content Social Media Studio Cleveland, OH February 22, 2011
    2. 2. What is content, anyway? anything you create and share to tell your story - CC Chapman
    3. 3. Content is an information annuity - Jay Baer
    4. 4. Content as competitive advantage
    5. 5. Tactics(via MarketingProfs and Junta 42)
    6. 6. They’re tuning you out
    7. 7. Clutter is overwhelming
    8. 8. Challenges
    9. 9. Customers are looking for you
    10. 10. Strategize. Where will you compete?
    11. 11. Embrace your publisher status
    12. 12. Speak in a human voice
    13. 13. Authenticity
    14. 14. Focus on storytelling
    15. 15. Bring a fresh perspective
    16. 16. Content reflects corporate DNA
    17. 17. Focus
    18. 18. No pitching
    19. 19. Make sharing easy
    20. 20. Light the fuse
    21. 21. Give customers a voice
    22. 22. Pursue breakthrough moments
    23. 23. Consistency
    24. 24. Create content hub
    25. 25. Search Engine Optimization
    26. 26. Active listening
    27. 27. Case study: Method
    28. 28. Case study: AMEX
    29. 29. Case study: The Job Shopper
    30. 30. Case study: Kodak
    31. 31. Measure
    32. 32. Dive in
    33. 33. Questions john.heaney@orange-envelopes.com twitter: @johnheaney
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