Creating Killer Content

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How to develop and deploy memorable content across social media platforms to differentiate your company and create raving fans.

How to develop and deploy memorable content across social media platforms to differentiate your company and create raving fans.

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Transcript

  • 1. Creating Killer Content Social Media Studio Cleveland, OH February 22, 2011
  • 2. What is content, anyway? anything you create and share to tell your story - CC Chapman
  • 3. Content is an information annuity - Jay Baer
  • 4. Content as competitive advantage
  • 5. Tactics(via MarketingProfs and Junta 42)
  • 6. They’re tuning you out
  • 7. Clutter is overwhelming
  • 8. Challenges
  • 9. Customers are looking for you
  • 10. Strategize. Where will you compete?
  • 11. Embrace your publisher status
  • 12. Speak in a human voice
  • 13. Authenticity
  • 14. Focus on storytelling
  • 15. Bring a fresh perspective
  • 16. Content reflects corporate DNA
  • 17. Focus
  • 18. No pitching
  • 19. Make sharing easy
  • 20. Light the fuse
  • 21. Give customers a voice
  • 22. Pursue breakthrough moments
  • 23. Consistency
  • 24. Create content hub
  • 25. Search Engine Optimization
  • 26. Active listening
  • 27. Case study: Method
  • 28. Case study: AMEX
  • 29. Case study: The Job Shopper
  • 30. Case study: Kodak
  • 31. Measure
  • 32. Dive in
  • 33. Questions john.heaney@orange-envelopes.com twitter: @johnheaney