Creating Killer Content

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How to develop and deploy memorable content across social media platforms to differentiate your company and create raving fans.

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  • Creating Killer Content

    1. 1. Creating Killer Content Social Media Studio Cleveland, OH February 22, 2011
    2. 2. What is content, anyway? anything you create and share to tell your story - CC Chapman
    3. 3. Content is an information annuity - Jay Baer
    4. 4. Content as competitive advantage
    5. 5. Tactics(via MarketingProfs and Junta 42)
    6. 6. They’re tuning you out
    7. 7. Clutter is overwhelming
    8. 8. Challenges
    9. 9. Customers are looking for you
    10. 10. Strategize. Where will you compete?
    11. 11. Embrace your publisher status
    12. 12. Speak in a human voice
    13. 13. Authenticity
    14. 14. Focus on storytelling
    15. 15. Bring a fresh perspective
    16. 16. Content reflects corporate DNA
    17. 17. Focus
    18. 18. No pitching
    19. 19. Make sharing easy
    20. 20. Light the fuse
    21. 21. Give customers a voice
    22. 22. Pursue breakthrough moments
    23. 23. Consistency
    24. 24. Create content hub
    25. 25. Search Engine Optimization
    26. 26. Active listening
    27. 27. Case study: Method
    28. 28. Case study: AMEX
    29. 29. Case study: The Job Shopper
    30. 30. Case study: Kodak
    31. 31. Measure
    32. 32. Dive in
    33. 33. Questions john.heaney@orange-envelopes.com twitter: @johnheaney

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