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Building Your Social Media Personal Brand
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Building Your Social Media Personal Brand

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Job seekers need to stand out in the crowd of applicants. They need a distinctive and memorable personal brand that conveys their distinct value and compels prospective employers to learn more. …

Job seekers need to stand out in the crowd of applicants. They need a distinctive and memorable personal brand that conveys their distinct value and compels prospective employers to learn more. Today's social media tools enable job seekers to propel their personal brand, convey deep and meaningful value and connect with employers on a personal level.

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Transcript

  • 1. Building Your Social Media Personal Brand
  • 2. Percentage of recruiters whoscreen candidates through socialmedia
  • 3. Biggest reasons to use Social Media
  • 4. 1. Networking
  • 5. 2. Differentiation
  • 6. 3. Display Your Passion
  • 7. The Google Era (you are your search results)
  • 8. You were your resume
  • 9. Now you are your content
  • 10. The Icarus ParadoxYou are a blank slate the middle ground isn’t safe anymore
  • 11. Personal Branding Essentials Visual consistency Personal branding statement Distinctive bio Online content Engagement
  • 12. You are a blank slate
  • 13. Create a personal content hub
  • 14. Your goal: search engine rank
  • 15. Power of video #2 Search Engine
  • 16. Create your visual identity
  • 17. Photo(clean, professional headshot)
  • 18. Why torso shots don’t work
  • 19. Why torso shots don’t work } 40 pixels
  • 20. Craft your personal brand
  • 21. Your Personal Headline(descriptive and distinctive)
  • 22. Personal Positioning Statement Concise Distinctive Personal
  • 23. Positioning Statement I manage people and projects in organizations, assisting teams oftechnologists to form and leading them in achieving the organization’s business goals. Becomes...
  • 24. Positioning Statement I fix IT teams.
  • 25. Write for clarity and distinctivenessI build relationships with the people you wantto do business with.I help small businesses stand out and becomeindispensable to their clients.I provide job seekers with the tools andconfidence they need to land their dream job.
  • 26. Tell your story (make your bio sing)
  • 27. Setup an online listening post Google Alert Hootsuite Mention.net
  • 28. Say something
  • 29. Content ideas: Alltop Listening post Trending topics
  • 30. Engage
  • 31. Questions? John Heaney john@orange-envelopes.com @johnheaney