Building Your Social Media Personal Brand

529 views
470 views

Published on

Job seekers need to stand out in the crowd of applicants. They need a distinctive and memorable personal brand that conveys their distinct value and compels prospective employers to learn more. Today's social media tools enable job seekers to propel their personal brand, convey deep and meaningful value and connect with employers on a personal level.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
529
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Building Your Social Media Personal Brand

  1. 1. Building Your Social Media Personal Brand
  2. 2. Percentage of recruiters whoscreen candidates through socialmedia
  3. 3. Biggest reasons to use Social Media
  4. 4. 1. Networking
  5. 5. 2. Differentiation
  6. 6. 3. Display Your Passion
  7. 7. The Google Era (you are your search results)
  8. 8. You were your resume
  9. 9. Now you are your content
  10. 10. The Icarus ParadoxYou are a blank slate the middle ground isn’t safe anymore
  11. 11. Personal Branding Essentials Visual consistency Personal branding statement Distinctive bio Online content Engagement
  12. 12. You are a blank slate
  13. 13. Create a personal content hub
  14. 14. Your goal: search engine rank
  15. 15. Power of video #2 Search Engine
  16. 16. Create your visual identity
  17. 17. Photo(clean, professional headshot)
  18. 18. Why torso shots don’t work
  19. 19. Why torso shots don’t work } 40 pixels
  20. 20. Craft your personal brand
  21. 21. Your Personal Headline(descriptive and distinctive)
  22. 22. Personal Positioning Statement Concise Distinctive Personal
  23. 23. Positioning Statement I manage people and projects in organizations, assisting teams oftechnologists to form and leading them in achieving the organization’s business goals. Becomes...
  24. 24. Positioning Statement I fix IT teams.
  25. 25. Write for clarity and distinctivenessI build relationships with the people you wantto do business with.I help small businesses stand out and becomeindispensable to their clients.I provide job seekers with the tools andconfidence they need to land their dream job.
  26. 26. Tell your story (make your bio sing)
  27. 27. Setup an online listening post Google Alert Hootsuite Mention.net
  28. 28. Say something
  29. 29. Content ideas: Alltop Listening post Trending topics
  30. 30. Engage
  31. 31. Questions? John Heaney john@orange-envelopes.com @johnheaney

×