Making over your image, on-line
and in person



Social Media Makeover 2/3/2010   © SocialMediaMakeover.biz
Welcome & Introductions
  You, Your Brand, and Social Media?
  Your Makeover for LinkedIN
  Your Makeover for Twitter
  So...
Mark J. Carter
       Founder, TweetNetworking, LLC and
       Networking For A Cause
  Christopher S. Rollyson
       Man...
Social Media Makeover 2/3/2010   © SocialMediaMakeover.biz
It’s something my kid’s use
  Time Consuming
  Too much information
  Formal vs. Informal
  Work vs. Personal
  New Habits...
Social Media Revolution




Social Media Makeover 2/3/2010   © SocialMediaMakeover.biz
Social Media effects YOU just as much as it
  effects your company
  “Google before you speak”
  Personal Branding is more...
Imagine having one person write a
  recommendation …


   … and getting 10 new customers directly linked
   back to that r...
Christopher S. Rollyson
       Managing Director, CSRA, Inc.



       Facebook: http://www.Facebook.com/csrollyson
      ...
LinkedIn Makeover:
     Profile                                                  1
     Apps
                             ...
Static Content:
                                                                                       1
 Picture
 Keyword...
Static Content:
                                                              2
    Writing
         Reward your strongest...
Interacting:
                                                              3
     Practical way to extend your profile
   ...
Interacting:
                                                              4
    Discussions & News
    Controlled exposur...
Interacting:
                                                              5
  Professional crowdsourcing!
  Build your ex...
Interacting:
   The two poles
        Tight ties
        Loose ties: let the LIONS roar
   Manage expectations
        Kno...
Imagine a Single blog entry …


… That was communicated via a single Tweet


     That ended up generating $500,000 in new...
Mark J. Carter
       Founder,
       TweetNetworking, LLC
       and Networking For A Cause



       Facebook: http://ww...
HOW
PERSONAL BRANDING                                     RESULTS

     Twitter is a 24 hour a day/7 day a week
     netwo...
The conversation is happening NOW – with or
  without you
  Twitter is a VERY open forum with people that
  (usually) want...
3 Ways To Tweet
       Water Cooler
             (“I’m walking my dog”)
       Broadcasting
             (“Check out my li...
3                                                  !
1. BE SOMEWHERE

2. DO SOMETHING

3. FOLLOW UP




    Social Media M...
Say SOMETHING
       Start building your network
             The Met Club vs. The Night Club
  Hash Tags
       Start a c...
Links you Tweet (and find on Twitter) can also
  be posted on:
       LinkedIn & Facebook:
             Your profile
     ...
John D. Head
       Director of Enterprise Collaboration
       PSC Group, LLC


       Email: jhead@psclistens.com
      ...
I am not a “Social Media Expert”
  Director of Enterprise Collaboration
       I work at a technology consulting firm
    ...
• I decide what I tell the world
                 1

                             • I decide who can see it
              ...
My Blog
  Twitter
  LinkedIN
  Facebook
  SlideShare




Social Media Makeover 2/3/2010   © SocialMediaMakeover.biz
Zain Africa Challenge


                   LinkedIN Recommendation
                   leads to clients


                 ...
1. Be Authentic

             2. Build Trust

             3 Build Your Personal Brand

             4. Collaborate

     ...
Social Media Makeover 2/3/2010   © SocialMediaMakeover.biz
Ellehomme Holistic Medspa

  Mark Beier

  Metropolitan Club

  Robin Walker

  Shinettes Shoe Shine

  Nicholas Joseph

 ...
Social Media Makeover 2/3/2010   © SocialMediaMakeover.biz
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Social Media Makeover Presentation

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Social Media Makeover was an event sponsored by the Young Executive Committee at the Metropolitan Club of Chicago. The event covered makeover tips for the individual, both on-line and in the real world.

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  • “Google before you speak”Peoplegoogle before then contact someoneThis covers meeting new people, people & things you recommend, and your own historyHave you googled yourself lately? Nothing coming back is just as bad as something negativePersonal Branding is more important than your companies marketing & advertising budgetMore important is what you say about youSocial media lets other people talk about you – out of your control – for better or worseYou will have many jobs and/or careers, but just one brand our grandparents had one career, two jobs on average 3 careers, 6 jobs for someone who entered the workforce in the past 20 years
  • “Social Media Experts” or “Social Media Consultants” generate content for hire. I use social media to distribute content I generate. Social Media is just another channel for me – the same as advertising or cold calling
  • I decide what I tell the world I write everything, so I know 100% of what gets written no ghost writers, no botsI decide who can see itI lock down twitter and facebook so you have to ask permission to read my contentOnce I allow you to read, you can read everythingI am the voice-no ghost writers, no bots- No marketing teams or review
  • Blog437 blog entries in 2009Over 2k unique users a dayOptimized for SEOLinked thru content aggregators like PlanetLotusTwitterLinkedinFacebookslideshare
  • Zain Africa ChallengeZain Africa Challenge is a technology solution for a educational program in Africa18 countries, televised live on tvDonates over 400k a year to african universitiesWon the IBM Lotus Award for Best Philanthropic Solution in Jan 2009My blog on the entry got LinkedIN Recommendation leads to clients1 Tweet = $500,000
  • Social Media Makeover Presentation

    1. 1. Making over your image, on-line and in person Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
    2. 2. Welcome & Introductions You, Your Brand, and Social Media? Your Makeover for LinkedIN Your Makeover for Twitter Social Media Case Study Raffle Your Turn – Personal Social Media Makeovers Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
    3. 3. Mark J. Carter Founder, TweetNetworking, LLC and Networking For A Cause Christopher S. Rollyson Managing Director, CSRA, Inc. John D. Head Director of Enterprise Collaboration, PSC Group, LLC Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
    4. 4. Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
    5. 5. It’s something my kid’s use Time Consuming Too much information Formal vs. Informal Work vs. Personal New Habits are Difficult Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
    6. 6. Social Media Revolution Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
    7. 7. Social Media effects YOU just as much as it effects your company “Google before you speak” Personal Branding is more important than your company’s marketing & advertising budget You will have many jobs and/or careers, but just one brand Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
    8. 8. Imagine having one person write a recommendation … … and getting 10 new customers directly linked back to that recommendation No Advertising No Marketing No COST! Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
    9. 9. Christopher S. Rollyson Managing Director, CSRA, Inc. Facebook: http://www.Facebook.com/csrollyson Linkedin: http://www.LinkedIn.com/in/csrollyson Twitter: http://www.Twitter.com/csrollyson Web: http://executivesguide-web20.com Email: subs@rollyson.net Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
    10. 10. LinkedIn Makeover: Profile 1 Apps 2 Groups Answers 3 Network 5 4 Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
    11. 11. Static Content: 1 Picture Keywords, language Professional Summary Specialties Edit Positions, Education Your best foot forward Additional Information The wonder of keywords Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
    12. 12. Static Content: 2 Writing Reward your strongest connections Be specific, sincere and short How the person made impact Requesting Specify what you want Ask diverse people LinkedIn: recommended people contacted 3x others Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
    13. 13. Interacting: 3 Practical way to extend your profile Automatic interaction with your network Invoke content from outside Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
    14. 14. Interacting: 4 Discussions & News Controlled exposure Private groups invisible Create your own affinity group Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
    15. 15. Interacting: 5 Professional crowdsourcing! Build your expertise by answering questions Ask for advice by asking questions The entire LinkedIn community Only your trusted (1st Level) connections Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
    16. 16. Interacting: The two poles Tight ties Loose ties: let the LIONS roar Manage expectations Know yourself… what suits you? Know your people… what suits them? Your role as host See the Executive’s Guide to LinkedIn: http://executivesguide-linkedin.com Free Guides Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
    17. 17. Imagine a Single blog entry … … That was communicated via a single Tweet That ended up generating $500,000 in new business! Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
    18. 18. Mark J. Carter Founder, TweetNetworking, LLC and Networking For A Cause Facebook: http://www.Facebook.com/mjcarter Linkedin: http://www.LinkedIn.com/in/mjcarter Twitter: http://www.Twitter.com/mjcarter Email: mjcarter@TweetNetworking.com Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
    19. 19. HOW PERSONAL BRANDING RESULTS Twitter is a 24 hour a day/7 day a week networking event Twitter is a CONVERSATION Twitter is a COMMUNITY Twitter is an OPPORTUNITY Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
    20. 20. The conversation is happening NOW – with or without you Twitter is a VERY open forum with people that (usually) want to connect Build your personal brand by adding to and controlling the conversation Building credibility and word of mouth marketing Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
    21. 21. 3 Ways To Tweet Water Cooler (“I’m walking my dog”) Broadcasting (“Check out my link…”) Networking (Creating conversations & connections: Relationships) Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
    22. 22. 3 ! 1. BE SOMEWHERE 2. DO SOMETHING 3. FOLLOW UP Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
    23. 23. Say SOMETHING Start building your network The Met Club vs. The Night Club Hash Tags Start a conversation Join a conversation Re-tweeting Pick a NICHE (or three) to talk about Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
    24. 24. Links you Tweet (and find on Twitter) can also be posted on: LinkedIn & Facebook: Your profile Groups (news and discussions) Blogs and Forums **People remember the person that posted the information Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
    25. 25. John D. Head Director of Enterprise Collaboration PSC Group, LLC Email: jhead@psclistens.com Linkedin: http://www.linkedin.com/in/johndhead Twitter: twitter.com/johnhead Facebook: www.facebook.com/johnhead Slideshare: www.slideshare.net/johnhead Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
    26. 26. I am not a “Social Media Expert” Director of Enterprise Collaboration I work at a technology consulting firm I am a former full time consultant I spend my time today doing sales I talk with customers and sell I am successful with Social Media because I control the message Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
    27. 27. • I decide what I tell the world 1 • I decide who can see it 2 • I am the voice 3 Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
    28. 28. My Blog Twitter LinkedIN Facebook SlideShare Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
    29. 29. Zain Africa Challenge LinkedIN Recommendation leads to clients 1 Tweet = $500,000 Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
    30. 30. 1. Be Authentic 2. Build Trust 3 Build Your Personal Brand 4. Collaborate 5. Say Thank You Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
    31. 31. Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
    32. 32. Ellehomme Holistic Medspa Mark Beier Metropolitan Club Robin Walker Shinettes Shoe Shine Nicholas Joseph Halo [For Men] Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
    33. 33. Social Media Makeover 2/3/2010 © SocialMediaMakeover.biz
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