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At Lotusphere 2010, IBM launched the Collaboration Agenda, a new go to market strategy. The Collaboration Agenda is about realizing measurable business value from improving the way people interact. This session will help you apply the Collaboration Agenda to your business, be it business partner or customer. First, we will introduce to you the industry focused model and review how it applies to your projects or customers. Second, a practical mapping of how the IBM Lotus technologies fit into Collaboration Agenda via repeatable solutions and success stories will enable your implementations and/or sales. Last, we will review how the competitors (Microsoft, Google, and other Web 2.0 technologies) would map in a competitive situation – giving you the information and tools to compete with your competitors (for partners) or respond to potential system replacements (customers). 2010 is going to be a year full of challenges and competitors – leave this session prepared to win!