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Three No-BrainerTactics to Retain Donors with Social Media
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Three No-BrainerTactics to Retain Donors with Social Media

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A short presentation I did for my weekly mini-webinars. Learn more and sign up here: …

A short presentation I did for my weekly mini-webinars. Learn more and sign up here:

http://www.johnhaydon.com/subscribe/

Published in: Business, Technology

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  • 1. THREE NO-BRAINER TACTICS TO RETAIN DONORS WITH SOCIAL MEDIA
  • 2. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) 75% of new donors leave and never come back. http://www.npengage.com/online-fundraising/12-donor-retention-tips-from-nonprofit-fundraising-experts/ The problem:
  • 3. 1 WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) Invite them to connect - right AFTER they donate!
  • 4. 1 WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) Invite them to connect - right AFTER they donate! “Join others who care about [cause] on Facebook, Instagram, Twitter, etc.”
  • 5. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) Always share outcomes! 2 53% of online donors in one study identified “achieving and communicating measurable results” as prominent in their decision making to donate again.
  • 6. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) 3 Create a closed Facebook Group for “super fans”.
  • 7. Coach and consultant: Helping nonprofits create smarter marketing and online fundraising.! Author: Facebook Marketing for Dummies, 3rd and 4th Editions! Creator: The Nonprofit Facebook Bootcamp! Instructor: Marketing Profs University and Charityhowto! Speaker: The Nonprofit Technology Conference, Social Media for Nonprofits, Blackbaud’s BBCon, New Media Expo, TechSoup, GrantSpace, Chronical of Philanthropy, Nonprofit Webinars, NetworkForGood.! Clients: Twin Cities Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo,