The Three Essential Pillars of Your Content Strategy

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If you're like most nonprofits, you realize that you've got to have a solid plan behind your content strategy. One of the first things you'll need is to define are the three pillars of your content …

If you're like most nonprofits, you realize that you've got to have a solid plan behind your content strategy. One of the first things you'll need is to define are the three pillars of your content strategy

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  • 1. The three most important pillarsof your content strategy
  • 2. The three most important pillarsof your content strategyYour Brand is the essential feeling peopleget from their interactions with you.Articulate and refine, refine and articulate! 1brand
  • 3. The three most important pillarsof your content strategyYour Audience is the various differentpeople you reach (or are trying to reach). Articulate and refine, refine and articulate! 2brand Audience
  • 4. The three most important pillarsof your content strategyYour Message is the two-way discussionthat connects your brand and your audience.Listen, articulate, refine, repeat. 3brand Audience Message
  • 5. The three most important pillarsof your content strategy Brand Audience Message