Stupidly simple Facebook Page features guideA word about storytelling I would not be doing my job, if I just showed you the how-to of Facebook without talking about how important stories are. Stories are the heart and soul of your organization. They’re the thousands of tiny little living threads that bond your organization and your fans together! What makes a good story? Think about the thousands of stories throughout your organization and the dignity and hope they often bring out in others! Dignity and hope are feelings. And while people may not remember the speciﬁcs of each story, they will remember how you made them feel. Your job is to evoke feelings on your Page with photos, videos and status updates. When this happens, people will spread your gospel quite naturally!
Stupidly simple Facebook Page features guideLet images tell your story
Stupidly simple Facebook Page features guide Cover Image - Dynamically reﬂects your brand. Change your cover frequently! Proﬁle Pic - Must be simple so that it is clearly seen at 32px Messaging Feature - Allows you to develop deeper relationships with fans More Prominent “About” section - Must be brief. Custom icons for third-party apps - Should reﬂect a consistent color scheme Visitors see their friends - Leverages social proof Pinning - Allows you to feature an update for 7 days Milestones - Tell the story of your cause
Stupidly simple Facebook Page features guideThe Cover Image Read Facebook’s guidelines. Beautiful photos work best! Image size is 851px by 315px. HOWTO: You can upload a new cover image by mousing over your proﬁle pic and selecting “Change Cover”, then “Upload Photo”
Stupidly simple Facebook Page features guideThe Proﬁle Picture Must be simple and clearly as small as 32px. Don’t include your organization’s name. Image size is 180px square. HOWTO: You can upload a new proﬁle picture by mousing over your proﬁle pic and selecting “Edit Proﬁle Picture”, then “Upload Photo”
Stupidly simple Facebook Page features guideThe Messaging Feature Make sure you have the resources to respond. You only get two replies - no sales pitches! Respond quickly with sincerity and effort. HOWTO: To activate or disable this feature, click on “Edit Page” in your Admin Panel, and then select “Manage Permissions” from the options.
Stupidly simple Facebook Page features guideThe About Section Keep it simple and compelling but not salesy Use language your supporters use. No jargon! Fill out all the ﬁelds, but don’t write a novel HOWTO: You edit your About secton by clicking on the “About” link below your proﬁle picture.
Stupidly simple Facebook Page features guideCustom Icons (views) You can customize most third-party app icons Make sure icons (views) match the branding Image size is 111px by 74px. HOWTO: You can upload a custom icon by clicking on the arrow to the right of your icons, the mouse over the pencil icon and select “Edit Settings” and then click “Change”
Stupidly simple Facebook Page features guidePinning Pin your best content or a promotion They only last for seven days Consider content that’s been proven (Insights) HOWTO: You can Pin an update to the top of your Timeline by clicking on the pencil icon at the top right of any post and select “Pin to Top”
Stupidly simple Facebook Page features guideHighlighting Breaks up the visual space of your Timeline. Make sure photos and videos are hi-res. Reposition photos that have been highlighted. HOWTO: You can Highlight an update (preferably photos and videos) by clicking on the star icon at the top right of any post. You can also highlight photos in your Activity Log.
Stupidly simple Facebook Page features guideMilestones Use milestones to tell the bigger story! Use photos in every milestone Make them about your cause or your people HOWTO: You can create Milestones from the update window on your Page by clicking on “Event, Milestones” and then “Milestone”
Stupidly simple Facebook Page features guide Who is John Haydon?Founder of Inbound Zombie - a non-proﬁt social media consultancy in Cambridge, MACo-Founder of SocialBrite and 501 Mission PlaceSpeaker: Nonproﬁt Technology Conference, BlogWorld, TechSoup, NetworkForGood and more...Author: Facebook Marketing for DummiesClients include: Oceana, EpicChange, Share Our Strength, Environmental Defense Fund, ShrinersHospitals for Children, Opportunity Works, Community TechKnowledge, HopeLab, The Ellie Fund,Scholastic, TechSoup, MarketingProfs, WaterAid America, University of Massachusetts