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Ten steps to facebook success for nonprofits free

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  • 1. Ten Steps To Getting More Out Of Facebook For Your Nonprofit Ten Steps To Getting More Out Of Facebook For Your NonprofitWednesday, April 27, 2011
  • 2. Ten Steps To Getting More Out Of Facebook For Your Nonprofit What we’ll be talking about today 1. Why should you use a Facebook Page instead of a Group or Profile? 2. Should you name your Facebook Page after your org? 3. Why you should change your Page category? 4. What applications can you use to customize your Page? 5. How can you begin to promote your Facebook Page? 6. How can you save time managing your Page? 7. How can you tell if your fans like your content? 8. How often should you update your Facebook Page? 9. How can you collect donations from your fans? 10.How can you revive a Facebook Page thats gone stale?Wednesday, April 27, 2011
  • 3. Ten Steps To Getting More Out Of Facebook For Your Nonprofit 1. Why should you use a Facebook Page instead of a Group or Profile?Wednesday, April 27, 2011
  • 4. Ten Steps To Getting More Out Of Facebook For Your Nonprofit Facebook Profiles, Pages, Places, Community Pages & Groups Facebook Places User-generated Facebook Pages Can be claimed (aka “Official Page”) Will eventually merge with Page Represents an organization Customized user experience Target Updates Facebook Wall Community Pages Facebook Profile FanBox All public and searchable (aka “Unofficial Page”) Connect with friends Represents a “topic or Share photos experience”. Share videos Owned collectively by the Send messages community. Fan Pages Content from Wikipedia. Join Groups Facebook Groups Represents a cause or idea No customization Limited messaging One single Wall credential Some private, some publicWednesday, April 27, 2011
  • 5. Ten Steps To Getting More Out Of Facebook For Your Nonprofit 2. Should you name your Facebook Page after your organization?Wednesday, April 27, 2011
  • 6. Ten Steps To Getting More Out Of Facebook For Your Nonprofit 1.The name of your page influences how it will be found vs. 2.You can only change your Page name if you have less than 100 connectionsWednesday, April 27, 2011
  • 7. Ten Steps To Getting More Out Of Facebook For Your Nonprofit 3. What category should you choose for your Page?Wednesday, April 27, 2011
  • 8. Ten Steps To Getting More Out Of Facebook For Your Nonprofit 1.Think about how your ? supporters think about your org, not how you think about your org. 2.You can change the category of your Page at any time.Wednesday, April 27, 2011
  • 9. Ten Steps To Getting More Out Of Facebook For Your Nonprofit 4. What applications can you use to customize your Page?Wednesday, April 27, 2011
  • 10. Ten Steps To Getting More Out Of Facebook For Your Nonprofit 1. Think about your organizations goals. 2. Less is more. 3. AppBistro.com is a create source of hand-selected appsWednesday, April 27, 2011
  • 11. Ten Steps To Getting More Out Of Facebook For Your Nonprofit http://www.nonprofitfacebookguy.com/four-ways-deal-with-the-end-of-static-fbml/Wednesday, April 27, 2011
  • 12. Ten Steps To Getting More Out Of Facebook For Your Nonprofit 5. How can you begin to promote your Facebook Page?Wednesday, April 27, 2011
  • 13. Ten Steps To Getting More Out Of Facebook For Your Nonprofit 1. Add A Likebox To Your Website 2. Use the “tell your fans” feature 3. Email Announcement of your Page 4. Embed Facebook Page Links In Your Emails 5. Try Using Facebook Ads 6. Create a scheduled wall chatWednesday, April 27, 2011
  • 14. Ten Steps To Getting More Out Of Facebook For Your Nonprofit 6. How can you save time managing your Page?Wednesday, April 27, 2011
  • 15. Ten Steps To Getting More Out Of Facebook For Your Nonprofit 1. Check out Hootsuite 2. Check out MediaFeed 3. Use Hyper Alerts for notification 4. Add multiple admins (this works only if you have a strategy and/or a content schedule)Wednesday, April 27, 2011
  • 16. Ten Steps To Getting More Out Of Facebook For Your Nonprofit 7. How can you tell if your fans like your content?Wednesday, April 27, 2011
  • 17. Ten Steps To Getting More Out Of Facebook For Your Nonprofit 1. Use InsightsWednesday, April 27, 2011
  • 18. Ten Steps To Getting More Out Of Facebook For Your Nonprofit 8. How often should you update your Facebook Page?Wednesday, April 27, 2011
  • 19. Ten Steps To Getting More Out Of Facebook For Your Nonprofit Only when you have something compelling to share (see Insights)Wednesday, April 27, 2011
  • 20. Ten Steps To Getting More Out Of Facebook For Your Nonprofit 9. How can you collect donations on your Facebook Page?Wednesday, April 27, 2011
  • 21. Ten Steps To Getting More Out Of Facebook For Your Nonprofit 1. Raise engagement and community first. 2. Integrate your current donation system with iFrames. 3. Check out FundRazr 4. Check out Giving ImpactWednesday, April 27, 2011
  • 22. Ten Steps To Getting More Out Of Facebook For Your Nonprofit 10. How can you revive a Facebook Page that’s gone stale?Wednesday, April 27, 2011
  • 23. Ten Steps To Getting More Out Of Facebook For Your Nonprofit 1. Focus on your cultists. 2. Focus on converation trends. 3. Use email marketing. 4. Create a scheduled conversation. 5. Create a post-event discussion. 6. Offer something of value, then ask fans to share your Page (offer can’t be contingent on the user sharing your Page)Wednesday, April 27, 2011
  • 24. Ten Steps To Getting More Out Of Facebook For Your Nonprofit Questions answered at http://facebook.com/charityhowtoWednesday, April 27, 2011