Ten Steps To Getting More Out Of Facebook For Your Nonprofit     Ten Steps To Getting More Out Of     Facebook For Your No...
Ten Steps To Getting More Out Of Facebook For Your Nonprofit        What we’ll be talking about today        1. Why should...
Ten Steps To Getting More Out Of Facebook For Your Nonprofit              1. Why should you use a Facebook              Pa...
Ten Steps To Getting More Out Of Facebook For Your Nonprofit           Facebook Profiles, Pages, Places, Community Pages & ...
Ten Steps To Getting More Out Of Facebook For Your Nonprofit              2. Should you name your Facebook              Pa...
Ten Steps To Getting More Out Of Facebook For Your Nonprofit    1.The name of your page       influences how it will be fo...
Ten Steps To Getting More Out Of Facebook For Your Nonprofit              3. What category should you choose for          ...
Ten Steps To Getting More Out Of Facebook For Your Nonprofit    1.Think about how your       supporters think about your  ...
Ten Steps To Getting More Out Of Facebook For Your Nonprofit              4. What applications can you use to             ...
Ten Steps To Getting More Out Of Facebook For Your Nonprofit    1. Think about your          organizations goals.    2. Le...
Ten Steps To Getting More Out Of Facebook For Your Nonprofit              5. How can you begin to promote your            ...
Ten Steps To Getting More Out Of Facebook For Your Nonprofit   1. Add A Likebox To Your Website   2. Use the “tell your fa...
Ten Steps To Getting More Out Of Facebook For Your Nonprofit              6. How can you save time managing              y...
Ten Steps To Getting More Out Of Facebook For Your Nonprofit   1. Check out Hootsuite   2. Check out MediaFeed   3. Use Hy...
Ten Steps To Getting More Out Of Facebook For Your Nonprofit              7. How can you tell if your fans like your      ...
Ten Steps To Getting More Out Of Facebook For Your Nonprofit   1. Use InsightsTuesday, February 1, 2011
Ten Steps To Getting More Out Of Facebook For Your Nonprofit              8. How often should you update your             ...
Ten Steps To Getting More Out Of Facebook For Your Nonprofit           Only when you have something           compelling t...
Ten Steps To Getting More Out Of Facebook For Your Nonprofit              9. How can you collect donations on             ...
Ten Steps To Getting More Out Of Facebook For Your Nonprofit   1. Raise engagement and        community first.   2. Integr...
Ten Steps To Getting More Out Of Facebook For Your Nonprofit              10. How can you revive a Facebook              P...
Ten Steps To Getting More Out Of Facebook For Your Nonprofit      1. Focus on your cultists.      2. Focus on converation ...
Ten Steps To Getting More Out Of Facebook For Your Nonprofit                                                  Questions an...
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Ten steps to facebook success for nonprofits

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1. Why should you use a Facebook Page instead of a Group or Profile?
2. Should you name your Facebook Page after your organization?
3. What category should you choose for your Page?
4. What applications can you use to customize your Page?
5. How can you begin to promote your Facebook Page?
6. How can you save time managing your Page?
7. How can you tell if your fans like your content?
8. How often should you update your Facebook Page?
9. How can you collect donations from your fans?
10. How can you revive a Facebook Page that's gone stale?

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Ten steps to facebook success for nonprofits

  1. 1. Ten Steps To Getting More Out Of Facebook For Your Nonprofit Ten Steps To Getting More Out Of Facebook For Your NonprofitTuesday, February 1, 2011
  2. 2. Ten Steps To Getting More Out Of Facebook For Your Nonprofit What we’ll be talking about today 1. Why should you use a Facebook Page instead of a Group or Profile? 2. Should you name your Facebook Page after your organization? 3. What category should you choose for your Page? 4. What applications can you use to customize your Page? 5. How can you begin to promote your Facebook Page? 6. How can you save time managing your Page? 7. How can you tell if your fans like your content? 8. How often should you update your Facebook Page? 9. How can you collect donations from your fans? 10.How can you revive a Facebook Page thats gone stale?Tuesday, February 1, 2011
  3. 3. Ten Steps To Getting More Out Of Facebook For Your Nonprofit 1. Why should you use a Facebook Page instead of a Group or Profile?Tuesday, February 1, 2011
  4. 4. Ten Steps To Getting More Out Of Facebook For Your Nonprofit Facebook Profiles, Pages, Places, Community Pages & Groups Facebook Places User-generated Facebook Pages Can be claimed (aka “Official Page”) Will eventually merge with Page Represents an organization Customized user experience Target Updates Facebook Wall Community Pages Facebook Profile FanBox All public and searchable (aka “Unofficial Page”) Connect with friends Represents a “topic or Share photos experience”. Share videos Owned collectively by the Send messages community. Fan Pages Content from Wikipedia. Join Groups Facebook Groups Represents a cause or idea No customization Limited messaging One single Wall credential Some private, some publicTuesday, February 1, 2011
  5. 5. Ten Steps To Getting More Out Of Facebook For Your Nonprofit 2. Should you name your Facebook Page after your organization?Tuesday, February 1, 2011
  6. 6. Ten Steps To Getting More Out Of Facebook For Your Nonprofit 1.The name of your page influences how it will be found vs. 2.You can only change your Page name if you have less than 100 connectionsTuesday, February 1, 2011
  7. 7. Ten Steps To Getting More Out Of Facebook For Your Nonprofit 3. What category should you choose for your Page?Tuesday, February 1, 2011
  8. 8. Ten Steps To Getting More Out Of Facebook For Your Nonprofit 1.Think about how your supporters think about your org, not how you think about your org. ? 2.You cannot change the category of your Page once it’s chosen.Tuesday, February 1, 2011
  9. 9. Ten Steps To Getting More Out Of Facebook For Your Nonprofit 4. What applications can you use to customize your Page?Tuesday, February 1, 2011
  10. 10. Ten Steps To Getting More Out Of Facebook For Your Nonprofit 1. Think about your organizations goals. 2. Less is more. 3. AppBistro.com is a create source of hand-selected appsTuesday, February 1, 2011
  11. 11. Ten Steps To Getting More Out Of Facebook For Your Nonprofit 5. How can you begin to promote your Facebook Page?Tuesday, February 1, 2011
  12. 12. Ten Steps To Getting More Out Of Facebook For Your Nonprofit 1. Add A Likebox To Your Website 2. Use the “tell your fans” feature 3. Email Announcement of your Page 4. Embed Facebook Page Links In Your Emails 5. Try Using Facebook Ads 6. Create a scheduled wall chatTuesday, February 1, 2011
  13. 13. Ten Steps To Getting More Out Of Facebook For Your Nonprofit 6. How can you save time managing your Page?Tuesday, February 1, 2011
  14. 14. Ten Steps To Getting More Out Of Facebook For Your Nonprofit 1. Check out Hootsuite 2. Check out MediaFeed 3. Use Hyper Alerts for notification 4. Add multiple admins (this works only if you have a strategy and/or a content schedule)Tuesday, February 1, 2011
  15. 15. Ten Steps To Getting More Out Of Facebook For Your Nonprofit 7. How can you tell if your fans like your content?Tuesday, February 1, 2011
  16. 16. Ten Steps To Getting More Out Of Facebook For Your Nonprofit 1. Use InsightsTuesday, February 1, 2011
  17. 17. Ten Steps To Getting More Out Of Facebook For Your Nonprofit 8. How often should you update your Facebook Page?Tuesday, February 1, 2011
  18. 18. Ten Steps To Getting More Out Of Facebook For Your Nonprofit Only when you have something compelling to share (see Insights)Tuesday, February 1, 2011
  19. 19. Ten Steps To Getting More Out Of Facebook For Your Nonprofit 9. How can you collect donations on your Facebook Page?Tuesday, February 1, 2011
  20. 20. Ten Steps To Getting More Out Of Facebook For Your Nonprofit 1. Raise engagement and community first. 2. Integrate your current donation system with FBML. 3. Check out FundRazr 4. Check out Giving ImpactTuesday, February 1, 2011
  21. 21. Ten Steps To Getting More Out Of Facebook For Your Nonprofit 10. How can you revive a Facebook Page that’s gone stale?Tuesday, February 1, 2011
  22. 22. Ten Steps To Getting More Out Of Facebook For Your Nonprofit 1. Focus on your cultists. 2. Focus on converation trends. 3. Use email marketing. 4. Create a scheduled conversation. 5. Create a post-event discussion. 6. Offer something of value, then ask fans to share your Page (offer can’t be contingent on the user sharing your Page)Tuesday, February 1, 2011
  23. 23. Ten Steps To Getting More Out Of Facebook For Your Nonprofit Questions answered at http://facebook.com/charityhowtoTuesday, February 1, 2011
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