Social Media In Ten Slides
                             (including this one)

                                            ...
Social Media Explosion
            120,000 new blogs created each day.
            Over 346 million people globally read b...
Social Media History 101
         Websites               Blogs and Forums




         Networks               Open Network...
Being networked doesn’t necessarily
           mean being Connected
                            I’m sorry -
              ...
Social Media Best Practices

              Stop thinking tools
              Your product is the advertisement
           ...
Comic Relief Slide




Monday, March 8, 2010
What Is Social Media ROI?
                                 Relationship
                                 Investment
      ...
How To Use Twitter and Facebook

             Measure, measure, measure.
             Let the kids show you (reverse mento...
Case Study in one slide: Smokey
  1945                          2010




                        1960s
Monday, March 8, 20...
Question and Answer




                                           Free download!

                                       ...
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Social Media In Ten Slides

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Presentation in Boston for the American Burn Association 2010 Annual Meeting

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Transcript of "Social Media In Ten Slides"

  1. 1. Social Media In Ten Slides (including this one) John Haydon http://johnhaydon.com March 9th 2010 Monday, March 8, 2010
  2. 2. Social Media Explosion 120,000 new blogs created each day. Over 346 million people globally read blogs. 6 of top 10 websites are social (YouTube, Facebook, Wikipedia, MySpace, Blogger, Craigslist). Facebook: 385 million users Facebook beats Google in referred traffic 19% of U.S. adults use Twitter Flickr has over 3 billion photos Over 1 billion views on YouTube each day Monday, March 8, 2010
  3. 3. Social Media History 101 Websites Blogs and Forums Networks Open Networks - Here and Now Monday, March 8, 2010
  4. 4. Being networked doesn’t necessarily mean being Connected I’m sorry - do I know you? Will you be my friend? Monday, March 8, 2010
  5. 5. Social Media Best Practices Stop thinking tools Your product is the advertisement Give before take Be a connector Think “touch” instead of “target” Empower your customers Monday, March 8, 2010
  6. 6. Comic Relief Slide Monday, March 8, 2010
  7. 7. What Is Social Media ROI? Relationship Investment Results Investment Increased donations Time More volunteers Money (staff, consulting) Enriched content Opportunity costs Brand equity Passion Future opportunities Organizational growth Monday, March 8, 2010
  8. 8. How To Use Twitter and Facebook Measure, measure, measure. Let the kids show you (reverse mentoring). Listen and ask questions. Tweet like you talk. Lose the jargon. Use for outreach, soliciting ideas, to announce events. Be creative about focusing on your goals. Find out the rules and then break them. Focus on value for your 2nd tier friend and followers Monday, March 8, 2010
  9. 9. Case Study in one slide: Smokey 1945 2010 1960s Monday, March 8, 2010
  10. 10. Question and Answer Free download! http://bit.ly/social-best Monday, March 8, 2010
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