Social Media In Ten Slides

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Presentation in Boston for the American Burn Association 2010 Annual Meeting

Presentation in Boston for the American Burn Association 2010 Annual Meeting

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  • 1. Social Media In Ten Slides (including this one) John Haydon March 9th 2010 Monday, March 8, 2010
  • 2. Social Media Explosion 120,000 new blogs created each day. Over 346 million people globally read blogs. 6 of top 10 websites are social (YouTube, Facebook, Wikipedia, MySpace, Blogger, Craigslist). Facebook: 385 million users Facebook beats Google in referred traffic 19% of U.S. adults use Twitter Flickr has over 3 billion photos Over 1 billion views on YouTube each day Monday, March 8, 2010
  • 3. Social Media History 101 Websites Blogs and Forums Networks Open Networks - Here and Now Monday, March 8, 2010
  • 4. Being networked doesn’t necessarily mean being Connected I’m sorry - do I know you? Will you be my friend? Monday, March 8, 2010
  • 5. Social Media Best Practices Stop thinking tools Your product is the advertisement Give before take Be a connector Think “touch” instead of “target” Empower your customers Monday, March 8, 2010
  • 6. Comic Relief Slide Monday, March 8, 2010
  • 7. What Is Social Media ROI? Relationship Investment Results Investment Increased donations Time More volunteers Money (staff, consulting) Enriched content Opportunity costs Brand equity Passion Future opportunities Organizational growth Monday, March 8, 2010
  • 8. How To Use Twitter and Facebook Measure, measure, measure. Let the kids show you (reverse mentoring). Listen and ask questions. Tweet like you talk. Lose the jargon. Use for outreach, soliciting ideas, to announce events. Be creative about focusing on your goals. Find out the rules and then break them. Focus on value for your 2nd tier friend and followers Monday, March 8, 2010
  • 9. Case Study in one slide: Smokey 1945 2010 1960s Monday, March 8, 2010
  • 10. Question and Answer Free download! Monday, March 8, 2010